Contents

Foreword

Acknowledgements

Preface

1 Democratizing Entrepreneurship

1.1 Why Another Book on Entrepreneurship?

1.2 A Mind-set for Growth

1.3 Basic Essence of This Innovation Approach

1.4 A Primer on Design Thinking

1.4.1 Traditional Approach

1.4.2 The New Design Thinking Approach

1.4.3 Empathy

1.4.4 Have a Better Understanding of the Problem before Thinking of the Solution

1.4.5 Collaboration with Diverse Perspectives

1.4.6 Build Prototype

1.4.7 Get Feedback from Target User

1.4.8 Iterate

1.5 Mind-sets for Design Thinking

1.6 Creative Leadership

1.7 Best Way to Get the Best out of This Approach

1.7.1 Build a Team

1.7.2 Review the Framework with the Team

1.7.3 Collaborative Engagement

1.7.4 Capture Assumptions

1.7.5 Guidance

2 The Three Stages Plus One

2.1 Let Your Curiosity Drive Your Endeavor

2.1.1 Questions for the First Stage

2.1.2 Questions for the Second Stage

2.1.3 Questions for the Third Stage

2.1.4 Questions for the Fourth Stage

2.2 Failing Early, and Failing Fast

2.3 The Problem Statement

2.3.1 Template

2.3.2 Example

2.3.3 Guidance

2.3.3.1 Session Lead

2.3.3.2 Three-minute Self-brainstorm

2.3.3.3 Team Brainstorm

2.3.3.4 Document Assumptions

2.4 Overview of the Transform3+1 Framework

3 Stage 1: Understand Problem to Grasp Desirability

3.1 Step 1: Stakeholders

3.1.1 Target Stakeholders

3.1.2 Connected Stakeholders

3.1.3 Influenced Stakeholders

3.1.4 Stakeholder Template (Figure 3.1)

3.1.5 Guidance

3.1.5.1 Session Lead

3.1.5.2 Three-minute Self-brainstorm

3.1.5.3 Team Brainstorm

3.1.5.4 Document Assumptions

3.1.5.5 Review Prior Steps

3.2 Step 2: Research

3.2.1 Planning

3.2.2 Empathetic Observation

3.2.3 Genuine Curiosity

3.2.4 Being Inquisitive Is Good, Without Being Intrusive!

3.2.5 Adopt a Beginner’s Mind-set

3.2.6 Don’t Judge

3.2.7 Question Everything

3.2.8 Be Genuinely Curious

3.2.9 Find Patterns

3.2.10 Listen, Intently

3.2.11 Suggestions for User Engagement

3.2.12 Engagement Guidelines with the User

3.2.12.1 Guidelines for Interviewer

3.2.12.2 Guidelines for Note Taker

3.2.12.3 Sample Questions for Interview

3.2.13 Template

3.2.14 Example (Figure 3.4)

3.2.14.1 Guidance

3.2.14.2 Team Brainstorm

3.2.14.3 Document Assumptions

3.3 Step 3: Persona

3.3.1 Template

3.3.2 Example

3.3.2.1 Guidance

3.3.2.2 Document Assumptions

3.3.2.3 Review Prior Steps

3.4 Step 4: Current Journey

3.4.1 Current Journey Template

3.4.2 Current Journey Example (Figure 3.8)

3.4.2.1 Guidance

3.4.2.2 Document Assumptions

3.4.2.3 Review Prior Steps

3.5 Step 5: User’s Perspective

3.5.1 Template

3.5.2 Example (Table 3.2)

3.5.2.1 Guidance

3.5.2.2 Document Assumptions

3.5.2.3 Review Prior Steps

4 Stage 2: Devise Solution to Determine Feasibility

4.1 Step 6: Ideation

4.1.1 Guidance

4.1.1.1 Session Lead

4.1.1.2 Document Assumptions

4.1.1.3 Review Prior Steps

4.2 Step 7: Prioritization

4.2.1 Template

4.2.2 Example

4.2.3 Guidance

4.2.3.1 Document Assumptions

4.2.3.2 Review Prior Steps

4.3 Step 8: End-to-end Experience Vision

4.3.1 Template (Figure 4.4a)

4.3.2 Example (Figure 4.4b)

4.3.3 Guidance

4.3.3.1 Document Assumptions

4.3.3.2 Review Prior Steps

4.4 Steps 9 and 10: Prototype and Test

4.4.1 Prototyping

4.4.2 Testing

4.4.3 Do’s and Don’ts for Session Lead

4.4.3.1 Do’s

4.4.3.2 Don’ts

4.4.4 Do’s and Don’ts for Note Taker

4.4.4.1 Do’s

4.4.4.2 Don’ts

4.4.5 User Feedback Template (Figure 4.6a)

4.4.6 Example

4.4.7 Guidance

4.4.7.1 Document Assumptions

4.4.7.2 Review Prior Steps

4.5 Step 11: Use Case

4.5.1 Template (Figure 4.7)

4.5.2 Example (Figure 4.8)

4.5.3 Guidance

4.5.3.1 Document Assumptions

4.5.3.2 Review Prior Steps

4.6 Step 12: Experience Implications

4.6.1 Template (Figure 4.9)

4.6.2 Example

4.6.3 Guidance

4.6.3.1 Document Assumptions

4.6.3.2 Review Prior Steps

5 Stage 3: Craft Business to Know Viability

5.1 Step 13: Business Context

5.1.1 Business Context Template

5.1.2 Example (Figure 5.1b)

5.1.3 Guidance

5.1.3.1 Document Assumptions

5.1.3.2 Review Prior Steps

5.2 Step 14: Value Proposition

5.2.1 Template (Figure 5.4a)

5.2.2 Example

5.2.3 Guidance

5.2.3.1 Document Assumptions

5.2.3.2 Review Prior Steps

5.3 Step 15: Business Model

5.3.1 Value Proposition

5.3.2 Value Delivery

5.3.3 Value Creation

5.3.4 Value Partnering

5.3.5 Value Capture

5.3.6 Value Funding

5.3.7 Template (Figure 5.7)

5.3.8 Guidance

5.3.8.1 Document Assumptions

5.3.8.2 Review Prior Steps

5.3.9 Bringing It All Together

5.4 Step 16: Elevator Pitch

5.4.1 Template

5.4.1.1 Short Version

5.4.1.2 Longer Version

5.4.2 Example

5.4.3 Guidance

5.4.3.1 Document Assumptions

5.4.3.2 Review Prior Steps

6 Stage 4: Manage Risk to Handle Uncertainty

6.1 Step 17: Assumptions

6.1.1 Impact

6.1.2 Template (Figure 6.3)

6.2 Step 18: Risk Assessment

6.2.1 Calculation

7 Go Ahead and Transform Your Idea

About the Author

Index