- Praise for UX for Lean Startups
- Foreword
- Preface
- Introduction
- I. Validation
- 1. Early Validation
- 2. The Right Sort of Research at the Right Time
- 3. Faster User Research
- 4. Qualitative Research Is Great...Except When It’s Terrible
- II. Design
- 5. Designing for Validation
- Tool 1: Truly Understand the Problem
- Tool 2: Design the Test First
- Tool 3: Write Some Stories
- Tool 4: Talk About Possible Solutions with the Team
- Tool 5: Make a Decision
- Tool 6: (In)Validate the Approach
- Tool 7: Sketch a Few Approaches
- Tool 8: Create Interactive Prototypes
- Tool 9: Test and Iterate
- Loosely Related Rant: Give the Users What They Really Want
- Go Do This Now!
- 6. Just Enough Design
- 7. Design Hacks
- 8. Diagrams, Sketches, Wireframes, and Prototypes
- 9. An MVP Is Both M & V
- 10. The Right Amount of Visual Design
- 5. Designing for Validation
- III. Product
- 11. Measure It!
- What Does Measuring Design Entail, Anyway?
- Several Stupid Reasons for Not A/B Testing (and a Couple of Good Ones)
- When to A/B Test and When to Research
- What A/B Testing Does Well
- What Qualitative Testing Does Well
- How Do They Work Together?
- Which Metrics Equal Happy Users
- Loosely Related Rant: Stupid Mistakes People Make When Analyzing Data
- Go Do This Now!
- 12. Go Faster!
- 13. The Big Finish
- 11. Measure It!
- A. About the Author
- Index
- About the Author
- Copyright
Appendix A. About the Author
Laura Klein has spent 15 years as an engineer and designer. Her goal is to help Lean Startups learn more about their customers so that they can build better products faster.
Her popular design blog, Users Know (http://usersknow.blogspot.com/), teaches product owners exactly what they need to know to do just enough research and design.
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