Mentor’s Message: Reader-Focused Writing Gets Results

To be successful, businesspeople need to use the latest and best strategies. This Pocket Mentor will update you on effective processes for writing everything from a simple memo to a proposal. You’ll see how putting readers’ needs first can help clarify (streamline) your writing and extend your influence as a manager. This book contains easy-to-follow steps on how to

• Organize your documents to target your readers’ needs
• Jump-start your writing assignments to overcome procrastination
• Apply editing and design principles to drive action and decisions

When you apply these proven strategies, you’ll see the results in your writing productivity and document quality. In fact, your readers will comment on the difference!

Best of luck!

Deborah Dumaine, Mentor

Deborah Dumaine is the president and founder of Better Communications, a learning company that delivers globally recognized business, leadership, technical, financial, and sales writing workshops. Since 1978, nearly 100,000 learners have attended Better Communications’ workshops. Ms. Dumaine is the author of Write to the Top: Writing for Corporate Success (Random House) and the Instant-Answer Guide to Business Writing (iUniverse). She also has contributed sections on business writing to the World Book Encyclopedia. Ms. Dumaine holds BA and MA degrees from Smith College. For further information, please see her Web site at www.writetothetop.com.