This chapter outlines some resources for further exploration to get better at identifying opportunities and developing the mindset of curiosity.
What your personal interests are will largely determine areas that you would like to research or know more about, but here are a few resources and techniques I use to open my thinking and seeing. What is important with these early stages of innovation is that you go broad, as well as deep. This will help your brain to make lateral connections between different things, which is often where the source of ideas springs from.
Here are some things to help you:
Anthony, S., Johnson, M. and Gilbert, C. (2017) Dual Transformation: How to Reposition Today’s Business While Creating the Future. Harvard Business Review Press.
Chan Kim, W. and Maubourne, R. (2015) Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Harvard Business Review Press.
Christensen, C. (2016) The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business Review Press.
Dyer, J., Gregerson, H. and Christensen, C. (2011) The Innovators DNA: Mastering the Five Skills of Disruptive Innovators. Harvard Business Review Press.
Lafley, A.G. and Martin, R.L. (2013) Playing to Win: How Strategy Really Works. Harvard Business Review Press.
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