- Cover
- Introduction
- Part 1: Getting Started with YouTube
- Chapter 1: Making a Home on YouTube
- The YouTube Phenomenon: Why You Need to Be on YouTube
- Seeing What Makes a YouTube Channel Unique
- Managing Channels for Fun and/or Profit
- Chapter 2: The Basics of YouTube
- What You’ll Find on YouTube
- Working with a YouTube Account
- Logging On to Your YouTube Account
- Creating a YouTube Channel
- Verifying Your YouTube Channel
- Setting Up a Custom Channel URL
- Joining the YouTube Partner Program
- Chapter 3: Building Your Channel from the Ground Up
- Navigating Your Channel
- Customizing and Branding Your Channel
- Managing Uploads
- Part 2: Making a Great YouTube Video
- Chapter 4: What Makes a Good Video a Good Video?
- Picking the Right Camera for Your Needs
- Knowing What Makes a Good Video
- Mastering the Genres in Your YouTube Videos
- Viral Videos versus Evergreen Content
- Chapter 5: Making Plans Both Large and Small
- Establishing Your Channel’s Mission
- Understanding Your Target Audience
- Defining Desired Actions
- Planning an Outstanding YouTube Channel
- Crafting a Content Strategy
- Programming for Success
- Planning Never Ends
- Chapter 6: Acquiring the Tools of the Trade
- Checking Out Your Camera Options
- Stabilizing the Shot
- Seeing Your Way with Light
- Capturing Sound
- Chapter 7: Putting It All Together to Capture Some Video
- Setting Up for a Shoot
- Shooting a Great-Looking Video
- Working with Voice
- Chapter 8: Fixing It in Post: The Edit
- Picking the Right Software Package
- Knowing Where to Get Started with Editing
- Editing Your Video
- Polishing Your Video
- Adding Music to Your Video
- Incorporating Voiceover and Sound Effects
- Exporting the Final Version
- Chapter 9: Preparing for Upload Day
- Preparing Your Channel for Uploads
- Tending to Video SEO Matters
- Uploading Your Video
- Publishing and Unpublishing Videos
- Part 3: Growing and Knowing Your Audience
- Chapter 10: Building Your Audience
- Developing a Community
- Understanding Subscribers and Their Value
- Managing Comments
- Configuring Community Settings
- Getting Viewers to Engage
- Capturing the Captioning Opportunity
- Producing Live Events
- Chapter 11: Knowing Your Audience
- Getting Started with YouTube Analytics
- Learning about Video Views
- Understanding Your Audience
- Optimizing Discoverability
- Making Sure Your Audience Is Engaged
- Imagining the Future of YouTube Analytics
- Part 4: YouTube Channels Are Serious Business
- Chapter 12: How and Why Businesses Use YouTube
- Understanding Video and Business
- Understanding Your YouTube Business Components
- Integrating YouTube with Other Campaigns
- Chapter 13: Expanding Your Audience with Google Ads
- Understanding YouTube Advertising
- Planning for Advertising
- Determining Your Ad Targets
- Navigating Google Ads
- Setting Up a YouTube Ad Campaign
- Creating a YouTube Ad
- Measuring Clicks and Results
- Optimizing Your Campaign
- Chapter 14: YouTube Monetization: How to Earn Money on YouTube
- Partnering with YouTube
- From Ads to AdSense
- Strikes
- Part 5: The Part of Tens
- Chapter 15: Ten Key Steps to Improving YouTube Search Results
- Updating Video Metadata
- Managing Video Titles
- Understanding Working Titles
- Optimizing Thumbnails for Viewer Session Time
- Managing Video Descriptions
- Adding Closed Captioning
- Handling Tags
- Refreshing Metadata
- Understanding Channel SEO
- Avoiding Misleading Metadata
- Chapter 16: Ten Things to Know About Copyright
- Remember Who Owns the Copyright
- Attribution Does Not Absolve a Copyright Violation
- Know the Consequences
- The Profit Motive Is Irrelevant
- Get Permission for Using Copyrighted Material
- Fair Use Is Complicated
- Don’t Let Copyright Issues on YouTube Lead to a Strikeout
- Wipe the Slate Clean
- YouTube’s Algorithms Are Good at Finding Copyright Infringements
- Copyright Is (Almost) Forever
- Index
- About the Author
- Advertisement Page
- Connect with Dummies
- End User License Agreement
-
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