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by Rob Ciampa, Theresa Moore, John Carucci, Stan Muller, Adam Wescott
YouTube Channels For Dummies
Cover Page
Title Page
Copyright
Contents at a Glance
Contents
Introduction
About This Book
Foolish Assumptions
How This Book Is Organized
Icons Used in This Book
Beyond the Book
Part I: Getting Started With YouTube Channels
Chapter 1: Making a Home on YouTube
The YouTube Phenomenon – Why You Need To Be on YouTube
Seeing What Makes a YouTube Channel Unique
Managing Channels for Fun and/or Profit
Chapter 2: The Basics of YouTube
What You'll Find on YouTube
Working with a YouTube Account
Creating a YouTube Channel
Verifying Your YouTube Channel
Setting Up a Custom Channel URL
Joining the YouTube Partner Program
Chapter 3: Building Your Channel from the Ground Up
Navigating Your Channel
Customizing and Branding Your Channel
Managing Uploads
Part II: Making Good Videos and Not Making Bad Videos
Chapter 4: What Makes a Good Video a Good Video?
Picking the Right Camera for Your Needs
Knowing What Makes a Good Video
Mastering the Genres in Your YouTube Videos
Viral Videos versus Evergreen Content
Chapter 5: Making Plans Both Large and Small
Establishing Your Channel's Mission
Understanding Your Target Audience
Defining Desired Actions
Planning an Outstanding YouTube Channel
Crafting a Content Strategy
Programming for Success
Planning Doesn't End
Chapter 6: Acquiring the Tools of the Trade
Checking Out Your Camera Options
Stabilizing the Shot
Seeing Your Way with Light
Capturing Sound
Chapter 7: Putting It All Together to Capture Some Video
Setting Up for a Shoot
Shooting a Great-Looking Video
Working with Voice
Chapter 8: Fixing It in Post: The Edit
Choosing Editing Software
Where to Get Started with Editing
Editing Your Video
Polishing Your Video
Adding Music to Your Video
Adding Voiceover and Sound Effects
Exporting the Final Version
Chapter 9: Preparing for Upload Day
Preparing Your Channel for Uploads
Tending to Video SEO Matters
Uploading Your Video
Adding Custom Thumbnails
Publishing and Unpublishing Videos
Part III: Growing and Knowing Your Audience
Chapter 10: Building Your Audience
Developing a Community
Understanding Subscribers and Their Value
Managing Comments
Using Messaging
Configuring Community Settings
Getting Viewers to Engage
Capturing the Captioning Opportunity
Giving Credit Where It's Due
Producing Live Events
Chapter 11: Knowing Your Audience
Getting Started with YouTube Analytics
Learning about Views
Understanding Your Audience
Optimizing Discoverability
Making Sure Your Audience Is Engaged
Getting Engagement Reports
Going In-Depth on Annotation Analytics
Beyond YouTube Analytics
Part IV: YouTube Channels Are Serious Business
Chapter 12: How and Why Businesses Use YouTube
Understanding Video and Business
Understanding Your YouTube Business Components
Integrating YouTube with Other Campaigns
Chapter 13: Expanding Your Audience through YouTube Advertising
Understanding YouTube Advertising
Planning for Advertising
Determining Your Ad Targets
Navigating the AdWords for Video Page
Setting Up a YouTube Ad Campaign
Placing and Managing Your Ads
Measuring Clicks and Results
Optimizing Your Campaign
Creating a Call-to-Action Overlay
Chapter 14: Mining the YouTube Goldmine
Integrating AdSense
Analyzing Ad Performance with YouTube Analytics
Managing AdSense for YouTube
Making Monetization Adjustments
Part V: The Part of Tens
Chapter 15: Ten Key Steps to Improving YouTube Search Results
Updating Video Metadata
Managing Video Titles
Understanding Working Titles
Optimizing Thumbnails for Viewer Session Time
Managing Video Descriptions
Adding Closed Captioning
Handling Tags
Refreshing Metadata
Understanding Channel SEO
Avoiding Misleading Metadata
Chapter 16: Ten Things to Know About Copyright
Remember Who Owns the Copyright
Attribution Does Not Absolve a Copyright Violation
Know the Consequences
The Profit Motive Is Irrelevant
Getting Permission for Using Copyrighted Material
Fair Use Is Complicated
Don't Let Copyright Issues on YouTube Lead to a Strikeout
Wipe the Slate Clean
YouTube's Robots Are Good at Finding Copyright Infringements
Copyright Is Not Forever, But It's Likely Forever Enough for YouTube
Index
About the Authors
Dedication
Authors' Acknowledgments
Search in book...
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