About the Author.

Mark Stevens is the CEO of MSCO, a global marketing and management consultancy, and a popular media commentator on a host of business matters, including marketing, branding, management, and sales. Stevens’ firm, MSCO, was founded in 1995 and has served a stellar roster of clients including Nike, Starwood, GE, Guardian Life, Intrawest, Estee Lauder, A.I.G., The MONY Group, Environmental Systems Products, Virgin Air, and hundreds of main street businesses. MSCO deploys a proprietary business-building methodology based on capturing customers, amplifying them, and maintaining them for perpetual growth.

The author of two dozen books, including the bestsellers Your Marketing Sucks and Sudden Death: The Rise and Fall of EF Hutton, Stevens is known for delivering business insights with blunt truths and unconventional wisdom. He is an in-demand speaker at organizations from Wharton to RE/MAX and is a commentator on the Fox Business Network.

Stevens’ popular blog, “Unconventional Thinking,” is ranked among the “Top 10 Marketing Blogs in the World” by blogged.com.