Cover image for Technology and Workflows for Multiple Channel Content Distribution

Technology and Workflows for Multiple Channel Content Distribution

Author Philip J. Cianci
Release Date: 2012/09/01
ISBN: 9780240811727
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Book Description

This book addresses the emergence of multi-channel broadcasting. Televisions, PC's, handheld and mobile reception devices now all receive content hat was once solely distributed by broadcast TV.

No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.

Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.

Table of Contents

  1. Front Cover
  2. Half Title
  3. Title Page
  4. Copyright
  5. Contents
  6. Acknowledgments
  7. Dedication
  8. Introduction
  9. CHAPTER 1 Here, There, and Everywhere … Anytime at All
  10. CHAPTER 2 The Multiplatform Experience
  11. CHAPTER 3 Media, Technology, and the Law
  12. CHAPTER 4 Broadcast Operation Centers in Transition
  13. CHAPTER 5 The Content Life Cycle
  14. CHAPTER 6 Workflow Analysis, Planning, and Teamwork
  15. CHAPTER 7 Content Distribution Networks
  16. CHAPTER 8 DTV Production Workfl ow and Infrastructure
  17. CHAPTER 9 Conversion
  18. CHAPTER 10 Multiplatform Workfl ow and Infrastructure
  19. CHAPTER 11 The Interstitial
  20. APPENDIX A Converting Between Analog and Digital
  21. APPENDIX B Computer Systems
  22. APPENDIX C Programming Languages and Application Development
  23. APPENDIX D Computer Networking
  24. APPENDIX E Image Processing
  25. Index
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