Cover image for The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win

The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win

Author Jason Falls , DJ Waldow
Release Date: 2012/08/01
ISBN: 9780133048155
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Book Description

A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing!

“They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything!

Learn how to

  • Discover which email marketing “rules” are obsolete--and when to break the rest

  • Optimize every component of your message and campaign

  • Drive list growth that translates directly into the top line

  • Encourage opt-in by systematically simplifying signup

  • Bring real humor and creativity back into your email

  • Write a great main call to action--and great secondary and tertiary calls, too

  • Take full advantage of tools ranging from QR codes to texting to grow your email list

  • Make better technical decisions about prechecked opt-in boxes and other attributes

  • Know when to deliberately introduce “imperfections” into your emails

  • Use email marketing and social media to power each other

  • Prepare for the short- and long-term futures of email marketing

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    Table of Contents

    1. Title Page
    2. Copyright Page
    3. Praise for The Rebel’s Guide to Email Marketing
    4. Contents at a Glance
    5. Table of Contents
    6. About the Author
    7. Dedication
    8. Acknowledgments
    9. We Want to Hear from You!
    10. Reader Services
    11. Introduction: Email Marketing Is (Not) Dead
    12. I: The Secret to Email Marketing: List Growth
      1. 1. Why List Growth Matters
      2. 2. How to Grow Your List
      3. 3. Let’s Get Technical
    13. II: The Anatomy of an Email
      1. 4. Examining an Email’s Body Parts
      2. 5. The First Impression
      3. 6. The Meat and Potatoes
      4. 7. The Finishing Touches
    14. III: Breaking the Rules
      1. 8. Are Best Practices Really “Best”?
      2. 9. My Word! You Must Read This Now!
      3. 10. The Perfect-Looking Email
      4. 11. The Best Ways to Grow Your List
    15. IV: Batman (Email Marketing) and Robin (Social Media)
      1. 12. How Email and Social Media Go Together
      2. 13. The Power of Pairs
    16. V: The Future of Email Marketing
      1. 14. What’s Next?
      2. 15. Go Forth and Conquer
    17. A. Your Prize
    18. Index
    3.21.93.168