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A. Your Prize
by Jason Falls, DJ Waldow
The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win
Title Page
Copyright Page
Praise for The Rebel’s Guide to Email Marketing
Contents at a Glance
Table of Contents
About the Author
Dedication
Acknowledgments
We Want to Hear from You!
Reader Services
Introduction: Email Marketing Is (Not) Dead
I: The Secret to Email Marketing: List Growth
1. Why List Growth Matters
2. How to Grow Your List
3. Let’s Get Technical
II: The Anatomy of an Email
4. Examining an Email’s Body Parts
5. The First Impression
6. The Meat and Potatoes
7. The Finishing Touches
III: Breaking the Rules
8. Are Best Practices Really “Best”?
9. My Word! You Must Read This Now!
10. The Perfect-Looking Email
11. The Best Ways to Grow Your List
IV: Batman (Email Marketing) and Robin (Social Media)
12. How Email and Social Media Go Together
13. The Power of Pairs
V: The Future of Email Marketing
14. What’s Next?
15. Go Forth and Conquer
A. Your Prize
Index
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