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Web Marketing for the Music Business

Author Tom Hutchison
Release Date: 2012/11/01
ISBN: 9780240810447
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Book Description

Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need.

Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and the web site. The book includes information on maximizing web sites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online.

Table of Contents

  1. Cover
  2. Half Title
  3. Full Title
  4. Copyright
  5. Contents
  6. Acknowledgments
  7. Preface
  8. Chapter 1 • Development of Music Marketing on the Internet
    1. Background on the Internet
    2. Music and the Internet
    3. Itunes Story
    4. Current Online Environment
    5. Glossary
    6. References and Further Reading
  9. Chapter 2 • State of the Market
    1. Trends in Internet use
    2. Trends in E-commerce
    3. Music Sales Trends
    4. Trends in Music Delivery and Marketing
    5. Conclusion
    6. Glossary
    7. References and Further Reading
  10. Chapter 3 • Overall Music Marketing Strategy
    1. Publicity
    2. Advertising
    3. Radio Promotion
    4. Retail Promotion
    5. Music Videos
    6. Grassroots Marketing
    7. Internet Marketing
    8. Tour Support
    9. Special Markets and Products
    10. Conclusion
    11. Glossary
    12. References and Further Reading
  11. Chapter 4 • Domains and Hosts: Nuts and Bolts
    1. Web Site Basics: How Web Sites are Constructed
    2. Domain Name
    3. Web Hosting
    4. Conclusion
    5. Glossary
    6. References and Further Reading
  12. Chapter 5 • Creating the Web Site
    1. Web Site Goals
    2. Web Site Design
    3. Web Design Software
    4. Templates Anyone?
    5. Elements and Content for an Artist Web Site
    6. Conclusion
    7. Appendix 1
    8. Glossary
    9. References and Further Reading
  13. Chapter 6 • HTML and Scripts
    1. HTML: The Basics and Why You Need Them
    2. CGI Scripts
    3. Java and Javascript
    4. Web Widgets
    5. Captcha
    6. Flash
    7. RSS Feeds
    8. Testing Across Browsers and Platforms
    9. Glossary
    10. References and Further Reading
  14. Chapter 7 • Optimizing and Monitoring Your Web Site to Increase Visitation
    1. Search Engine Optimization
    2. “Tell a Friend” and “BookMark this Page” Scripts
    3. Contests
    4. Blogs
    5. Visitor Registration
    6. Fan-Generated Content
    7. Monitoring Web Traffic
    8. What to Measure
    9. Where to Find Analytics Tools and How to Apply Them
    10. Conclusion
    11. Glossary
    12. References and Further Reading
  15. Chapter 8 • Audio and Video for Your Web Site
    1. Audio Files on the Internet
    2. Music and Your Web Site
    3. Creating a Music File for Downloading
    4. Providing Music Samples
    5. Embedding Music in Flash Programs
    6. Storing Music Offsite
    7. Music Video Clips
    8. Conclusion
    9. Glossary
    10. References and Further Reading
  16. Chapter 9 • E-commerce: Product Ordering and Fulfillment
    1. Doing It Yourself
    2. Online Retailers
    3. Other Artist-Related Products
    4. The Last Word on E-commerce
    5. Glossary
    6. References and Further Reading
  17. Chapter 10 • Finding Your Online Market
    1. Market Segmentation
    2. Tracking Consumer Behavior on the Web
    3. General Information on Finding Your Market Online
    4. Determining the Target Market for Your Artist
    5. Speak to Your Market
    6. Conclusion
    7. Glossary
    8. References and Further Reading
  18. Chapter 11 • Successful Promotion on the Web
    1. Introduction
    2. Basics for Internet Promotion
    3. Search Engines
    4. E-zines
    5. Using E-Mail for Promotion
    6. The E-Mail Newsletter
    7. Internet Radio
    8. Grassroots
    9. Viral Marketing
    10. Fan-Based Web Sites
    11. Advertising
    12. Glossary
    13. References and Further Reading
  19. Chapter 12 • Social Networking Sites
    1. Rise and Popularity of Social Networking Sites
    2. MySpace
    3. Facebook
    4. YouTube
    5. IMEEM
    6. BEBO
    7. Other Social Networking Services
    8. Glossary
    9. References and Further Reading
  20. Chapter 13 • Internet Obstacles
    1. Web Site Mistakes
    2. Web Marketing Mistakes
    3. Internet Marketing Ethics
    4. Privacy Policies
    5. Conclusion
    6. Glossary
    7. References and Further Reading
  21. Chapter 14 • Mobile Media
    1. From Cell Phone to Mobile Communication Device
    2. Consumer Usage of Mobile Communication Devices
    3. Mobile Social Networking
    4. Glossary
    5. References and Further Reading
  22. Chapter 15 • Mobile Music Marketing
    1. Music Goes Mobile
    2. Mobile Music Sales
    3. Marketing
    4. Preparing Your Web Site for Mobi
    5. Glossary
    6. References and Further Reading
  23. Online Resources for the Music Business
    1. Chapter 5
    2. Chapter 6
    3. Chapter 7
    4. Chapter 8
    5. Chapter 9
    6. Chapter 10
    7. Chapter 11
    8. Chapter 12
    9. Chapter 15
  24. Index
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