- Cover
- Half Title
- Full Title
- Copyright
- Contents
- Acknowledgments
- Preface
- Chapter 1 • Development of Music Marketing on the Internet
- Chapter 2 • State of the Market
- Chapter 3 • Overall Music Marketing Strategy
- Chapter 4 • Domains and Hosts: Nuts and Bolts
- Chapter 5 • Creating the Web Site
- Chapter 6 • HTML and Scripts
- Chapter 7 • Optimizing and Monitoring Your Web Site to Increase Visitation
- Chapter 8 • Audio and Video for Your Web Site
- Chapter 9 • E-commerce: Product Ordering and Fulfillment
- Chapter 10 • Finding Your Online Market
- Chapter 11 • Successful Promotion on the Web
- Chapter 12 • Social Networking Sites
- Chapter 13 • Internet Obstacles
- Chapter 14 • Mobile Media
- Chapter 15 • Mobile Music Marketing
- Online Resources for the Music Business
- Index
Web Marketing for the
Music Business
Tom Hutchison
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