Index
A
AAC, see Advanced Audio Coding (AAC)
Accessibility, in market segmentation, 148
Address book, MySpace band site set-up, 204–205
AdSense
ad overuse, 228
contextual advertising, 196
definition, 11, 197
and Web 2.0, 3
Advanced Audio Coding (AAC)
audio compression, 120
definition, 132
Advertiser-funded music, as trend, 25
Advertising
advantages and disadvantages, 32–34
via cell phones, 259–260
consumer advertising, 32, 40
contextual advertising, 196, 197
co-op advertising, 33, 36, 40
on Internet, 193–196
print advertising, 36
trade advertising, 32, 41
and web host choice, 50
web site mistakes, 228
Adware
definition, 241
and personal information, 240
AdWords
contextual advertising, 196
definition, 11
Internet advertising, 195
and Web 2.0, 3
Aggregator
definition, 145
examples, 143
AIM, and Bebo, 220
Airplay, Internet radio stations, 177–180
Amazon marketplace
business model, 23
e-commerce, 18
grassroots marketing, 185
MP3 retail store, 9
as online storefront, 142
as top Web 2.0 site, 3
American Idol, 261
American Society of Composers
Authors and Publishers
(ASCAP), streaming radio,
178–179
AmieStreet, as online storefront, 143
Applet
definition, 98, 132
Java basics, 93
Articles, in viral marketing, 191
Artists, see also Bands
branding, 55
Facebook promotion, 211–212
imeem promotion, 218–219
MySpace networking and promotion, 207–211
MySpace set-up, 202–207
online presence resources, 277
related products, 144–145
target market, 157
web site address, 165
web site content, 76–77
web site elements, 74–76
web site press kit, 78
YouTube promotion, 212–213
ASCAP, see American Society of
Composers Authors and
Publishers (ASCAP)
Associations
listing, 154
and target market, 153
Audacity, music sample creation, 122, 126
Audiobook Cutter, music sample creation, 126
Audio files
compression formats, 119–120
imeem, 219
on Internet, 117–118
MySpace band site, 203
proximity marketing, 263
Audio Home Recording Act of 1992
definition, 132
Internet audio files, 118
B
Bands, see also Artists
Bebo promotion, 220–221
music delivery trends, 27
MySpace networking and promotion, 207–211
MySpace set-up, 202–207
Bandwidth
definition, 51, 252
mobile communications devices, 245–246
for web host, 49
BCC, see Blind carbon copy (BCC)
BeatWire.com, content submissions, 169
Bebo
as top Web 2.0 site, 3
widgets, 94
Behavioral targeting
via collaborative filters, 152–153
via cookie, 151–152
definition, 159
Berners-Lee, Tim, 1
Best Buy
business model, 23
e-commerce, 18
MP3 retail store, 9
BET, see Black Entertainment Television (BET)
BigChampagne, 151
Billboards, for advertising, 34
Bio
on artist web site, 74
definition, 40
publicity, 32
BizRate, 235
Black Entertainment Television (BET)
Internet marketing, 38–39
music videos, 37
BlackPlanet, as social networking site, 222
Blind carbon copy (BCC) definition, 197
e-mail promotion, 172
Blogger.com, as top Web 2.0 site, 4
Blogs
on artist web site, 75
definition, 79, 115, 197, 224
grassroots marketing, 183
MySpace band site, 209
and target market, 156
viral video strategies, 213–217
visitation optimization, 107–108
Body tags
example, 86–87
fonts and colors, 87–90
Bookmark this page script, visitation optimization, 104–105
Branded CDs, for marketing, 39
Branding
artist web sites, 55
definition, 79
Broadcatch
definition, 159
and target market, 156
Browsers
body tags, 87
definition, 98
Flash, 95
HTML basics, 83
JavaScript, 92–93
meta tags, 85
web site testing, 97–98
Buffet, Jimmy, 178
Business models, music sales, 23–25
Buzzmob, 193 Buzznet, 193
C
CA, see Certificate authority (CA) Café Press, artist-related products, 144
Cakewalk, music sample creation, 122
CAPTCHA
applications, 94–95
definition, 98, 241
and spamming, 238
Cascading Style Sheets (CSS)
browser check, 97–98
definition, 79, 98, 269
resources, 93
WAP formatting rules, 266
in web site design, 65–66
CDBaby
content submissions, 169
grassroots marketing, 185
as online storefront, 142
Cell phones
for advertising, 259–260
concert marketing, 264–265
consumer usage, 246–249
mobile media, 245–246
mobile social networking, 251–252
portable web, 249–251
proximity marketing, 263
text message viral marketing, 260–263
text messaging, 265
ticketing, 265
CERN, Internet history, 1
Certificate authority (CA)
definition, 241
trust building, 237
CGI scripts, see Common Gateway Interface (CGI) scripts
Chat rooms
definition, 197
grassroots marketing, 183
CISAC, see Confederation of Authors and Composers Societies (CISAC)
Classified ads, MySpace band site, 209–210
Click through rate (CTR)
definition, 197
search engines, 167
Client Help Desk
splash page advice, 60
visitor registration, 109
Client-side JavaScript (CSJS) definition, 98
purpose, 92
Client-side programming
definition, 98
purpose, 92–93
Clippings
definition, 40
grassroots marketing, 184
Clipping service
definition, 197
grassroots marketing, 184
CMT, see Country Music Television (CMT)
CoffeeCup, for web design, 71
Collaborative filtering
artist target market, 157
and consumer behavior, 152–153
and current online environment, 10
definition, 10, 159
Commercial media stations,
Internet radio simulcast, 177–178
Common Gateway Interface (CGI) scripts
definition, 98
forms, 90–91
guestbook script, 91
vs. JavaScript, 92–93
tell-a-friend script, 91–92
Communication campaign, and viral
marketing, 189–191
Community, around web site, 56
Comodo, 235
Compact discs (CDs)
audio compression, 120
branded, for marketing, 39
disadvantages, xiv
vs. downloads, xiii–xiv
grassroots marketing, 187–188
music delivery trends, 25
music sales trends, 22–23
Competitors, as partners, 184–186
Complexity, web marketing mistakes, 231
Complexity, web marketing mistakes, 231
CompuServe
definition, 10
e-commerce, 16
music and Internet, 4
ComScore, 151
Concert
mobile marketing, 264–265
music downloads, 265
text message marketing, 265
Confederation of Authors and Composers Societies (CISAC), 245
Conferences
listing, 154–155
and target market, 153
Console games, music downloads,
26 Consumer advertising
Consumer advertising
audience, 32
definition, 40
Consumer behavior
via collaborative filters, 152–153
cookie tracking, 151–152
Consumer publications, and target market, 153
Consumers, mobile communication devices, 246–249
Content
on artist web site, 76–77
e-mail newsletters, 173, 175
Ezine Directory, 168–169
e-zine submissions, 168
fan-generated, 109–110
search engine optimization, 167
viral video strategies, 214
Content network, contextual advertising, 196
Contests, visitation optimization, 105–107
Contextual advertising
definition, 197
overview, 196
Control panel
definition, 52
and web host choice, 50
ConvertTube, video editing, 130
Cookies
via consumer behavior, 151–152
definition, 79, 159, 242
privacy policy example, 240
splash page, 60
Co-op advertising
definition, 33, 40
retail promotion, 36
Copy restriction software, and CDs, 25
Cost per click (CPC)
definition, 197
Internet advertising, 195
Country Music Television (CMT), music videos, 37
Coupons, proximity marketing, 263–264
CPC, see Cost per click (CPC)
Craigslist, as top Web 2.0 site, 3
Credit cards, do it yourself, 136–137
CSJS, see Client-side JavaScript (CSJS)
CSS, see Cascading Style Sheets (CSS)
CTR, see Click through rate (CTR)
Customizable faceplates, phone personalization, 256
Customizable graphics, phone personalization, 256
Custom ringtones, phone personalization, 256
D
Data security, privacy policy sample, 241
Data transfer, and web host choice, 50
Diffusion of innovations theory
definition, 40
and grassroots marketing, 37
Digg
as top Web 2.0 site, 3
viral video strategies, 213–217
DigiCert, 235
Digitally Imported, 181
Digital radio, music delivery trends, 26
Digital rights management (DRM)
audio compression, 120
business model, 24
definition, 28, 132
DRM-free music, 26
Direct mail, for advertising, 34
Discography
definition, 40
publicity, 32
for publicity, 32
Discount coupons, proximity marketing, 263–264
DIY, see Do it yourself (DIY)
Dodgeball, as top Web 2.0 site, 4
Do it yourself (DIY)
financial transactions, 136–138
fulfillment, 135–136
shopping carts, 138–141
text message marketing, 263–265
Domain forwarding
definition, 51
domain name considerations, 45
example, 46–47
Domain masking
definition, 51–52
example, 47
Domain name
basic considerations, 44–46
definition, 52
registration, 46
Dotster.com, domain name registration, 46
Download.com, as online storefront, 143
Downloading
audio compression, 119–120
concert music, 265
Dreamweaver, for web design, 71
DRM, see Digital rights management (DRM)
Duet, 7
E
EarlyImpact.com, shopping cart selection, 138
eBay
e-commerce, 18
as top Web 2.0 site, 4
E-commerce
advertisements, 194–195
artist-related products, 144–145
credit card transactions, 136–137
fulfillment, 135–136
Google Checkout, 137–138
online retailers, 142–143
PayPal transactions, 137
shopping cart design, 139–141
shopping carts, 138–139
statistics, 145
trends, 16–19
Edison Media Research, 151
Editing
photos, 68–69
videos, 128, 275
video tools, 130
Electronic press kit (EPK)
content creation, 169
definition, 197
E-mail
definition, 10
Internet history, 1
MP3 files, 6
MySpace band site, 202
for promotion, 171–172
scams, 234
in viral marketing, 189
E-mail newsletters
benefits, 172–173
content, 173, 175
example, 174
End cap
definition, 40
retail promotion, 36
EPK, see Electronic press kit (EPK)
Ethics
copyright violation, 236–237
misrepresentation, 232–233
personal information abuse, 237–238
spamming, 238–239
trust building, 234–235
Exclusives
definition, 28
marketing trends, 27
Expression Web, for web design, 71
Extensible Markup Language (XML)
definition, 99, 269
RSS feeds, 96
Eyspot, as top Web 2.0 site, 4
Ezine Directory
content submission, 168–169
sample web page, 170
E-zines
definition, 197
resources, 169, 276–277
submitting content, 168
and target market, 156
F
Facebook
artist-related products, 144
graphics editing, 67
iLike promotion, 211–212
music-based widgets, 27
and personal information, 237
as top Web 2.0 site, 3
viral video strategies, 213–217
widgets, 94
Faceplates, phone personalization, 256
Fan-based web sites
definition, 197
example, 192
grassroots marketing, 184
importance, 191
locating and encouraging, 191–192
maintenance tips, 193
RSS feeds, 193
Fan-generated content, visitation optimization, 109–110
FAQ, see (EPK) Frequently Asked Questions (FAQ)
FastStone
graphics editing, 67
software description, 68
File transfer protocol (FTP)
definition, 10, 52, 79
web design software, 71–72
and web host choice, 50
Financial transactions
credit cards, 136–137
Google Checkout, 137–138
on-line shopping cart, 138–141
PayPal, 137
Flash
applications, 95
definition, 98, 242
music embedding, 126–127
overuse, 229–230
video editing, 130
and web widgets, 93
Flash Video (FLV), video uploading, 129
Flickr
graphics editing, 67
as top Web 2.0 site, 3
FlowPlayer, video editing, 130
FLV, see Flash Video (FLV)
Flvix, video editing, 130
Fonts
HTML basics, 87–90
web site testing, 97
Formatting commands, HTML basics, 88–90
Forms
CGI scripts, 90–91
tell-a-friend example, 92
4Templates, for web site construction, 74
Frames, in web site design, 64
FreeWebsiteTemplates, for web site construction, 74
Frequently Asked Questions (FAQ)
compilation, 114–115
definition, 115
Friend space, MySpace band site set-up, 207–208
Friendster, widgets, 94
FrontPage, for web design, 71
FTP, see File transfer protocol (FTP)
Fulfillment
definition, 145–146
in e-commerce, 135–136
FunWall, widgets, 94
G
The Gap, branding, 55
Geffen Records, Internet music, 5
Genie
definition, 10–11
music and Internet, 4
“Get Your Freak On,”, 190
GIF, see Graphics interchange format (GIF)
GIMP, software description, 68
Global positioning (GPS)
definition, 252
mobile social networking, 253
Global System for Mobile (GSM)
definition, 252
mobile media, 245–246
G-Lock software
e-mail list management, 172
e-mail newsletters, 173
GoDaddy.com, 46, 48, 235, 267–268
Gold Wave, music sample creation, 122–124, 126
Google, search engine listings, 167
Google AdSense
ad overuse, 228
contextual advertising, 196
definition, 11, 197
and Web 2.0, 3
Google AdWords
contextual advertising, 196
definition, 11
Internet advertising, 195
and Web 2.0, 3
Google Analytics, function, 114
Google Checkout, do it yourself transactions, 137–138
Google Earth, as top Web 2.0 site, 4
Google Video
viral video strategies, 213–217
visitor redirection, 130
GPS, see Global positioning (GPS)
Gracenote
audio compression, 120
definition, 132
Graffitti, video editing, 130
Graphics
on artist web site, 76
editing, 67–69
editing software, 273
phone personalization, 256
thumbnail creation, 69–70
verification images, 94
in web site design, 58, 67
Graphics interchange format (GIF)
definition, 79
in web site design, 67
Grassroots marketing
basic concept, 37–38
competitors as partners, 184–186
definition, 40, 181–182, 197
vs. guerilla marketing, 182
online street team methods, 182–184
reciprocal links, 185, 186
tie-ins, 186–188
Groups, MySpace band site, 211
Guerilla marketing definition, 37–38, 40, 197
vs. grassroots, 182
Guestbook script, CGI example, 91
H
Harvesting definition, 242
and spamming, 240
Head tags, source code, 84
Hi5
as social networking site, 222–223
widgets, 94
High-resolution, in web site design, 62–63
Home page
artist bio, 74
definition, 79
splash page, 60
web site design, 57–59
Hosting services, videos, 130
Hot links
definition, 115
popularity, 104
HTML, see Hypertext markup language (HTML)
Hyperlink
definition, 11
Internet history, 1
Hypertext markup language (HTML)
basics, 83–84
body tags example, 86–87
definition, 99, 224
fonts and colors, 87–90
imeem, 219
meta tags, 84–86
MySpace band site set-up, 207
for thumbnails, 70
in web site construction, 43–44
I
ICANN, see Internet Corporation for Assigned Names and Numbers (ICANN)
IFPI, see International Federation of the Phonographic Industry (IFPI)
iLike
Facebook promotion, 211–212
and personal information, 237
IM, see Instant messaging (IM)
ImageForce, for photo editing, 69
Imeem
artist account example, 221
for artist promotion, 218–219
page layout, 220
statistics page, 222
as top Web 2.0 site, 3
upcoming shows feature, 223
index.html, and domain name, 44
INDIEgo.com, 39
Industry conferences
examples, 276
listing, 154–155
and target market, 153
Industry organizations
listing, 154, 276
and target market, 153
Information collection
privacy policy example, 240
web marketing mistakes, 231
Information distribution, privacy policy sample, 241
Instant messaging (IM)
definition, 242
spamming, 240
In-store events, retail promotion, 36
Intellectual property (IP)
copyright violation, 238
definition, 242
Interactivity, music delivery trends, 26
International Federation of the Phonographic Industry (IFPI)
mobile music sales, 256–257
music sales trends, 20–21
Internet
audio files, 117–118
brief history, 1–2
definition, 11
MP3 format, 6–7
music relationship, 4–5
on-line activities, 17
usage trends, 15–16
Internet advertising
contextual advertising, 196
e-commerce sites, 194–195
media comparison, 34
traffic generation, 193
U.S. spending, 195–196
Internet Corporation for Assigned Names and Numbers (ICANN)
definition, 52
for domain name registration,
Internet marketing
advertising, 32–34
copyright violation, 236–237
grassroots marketing, 37–38
in marketing plan, 38–39
misrepresentation, 232–233
mistakes, 229–232
mobile music
advertising via cell phone, 259–260
challenges, 257–258
concert music downloads, 265
concerts, 264–265
mobi site preparation,266–268
MusicID, 259
proximity marketing, 263–264
rent vs. sell, 258
text messaging, 265
ticketing, 265
music videos, 37
online targeting, 153
personal information abuse, 237–238
pharming, phishing, scamming, 233
promotion strategy, 164
publicity, 31–32
radio promotion, 34–35
related sites, 38–39
retail promotion, 36–37
spamming, 238–239
special markets and products, 39–40
tour support, 39
trends, 25–27
trust building, 234–235
viral marketing, 198
visitor registration, 108–109
web widget applications, 93–94
Internet promotion
basics, 164–165
via e-mail, 171–172
e-mail newsletters, 172–175
e-zines, 167–170
fan-based web sites, 191–193
grassroots marketing, 181–188
Internet radio, 175–181, 277
search engines, 165–167
viral marketing, 188–191
Internet protocol (IP) address
definition, 242
personal information, 239
Internet radio
basic concept, 175–176
commercial media station simulcast, 177–178
definition, 198
licensing and future, 180–181
popularity, 176–177
from professional entertainment entities, 178–179
promotion resources, 181, 277
small stations, 179–180
streaming audio, 118
webcasting licensing and future, 180–181
Internet Service Providers (ISP)
definition, 28, 242
Net Neutrality policy, 27
and personal information, 239
web traffic monitoring, 111
IP, see Intellectual property (IP); Internet protocol (IP) address
iPhone
definition, 252
portable web, 250
Ipsos, 151
IRIS, as aggregator, 143
ISP, see Internet Service Providers (ISP)
iTunes
audio compression, 119–120
business model, 23
Facebook promotion, 211–212
history, 7–9
as online storefront, 142
and personal information, 237
rent vs. sell, 258
J
Java
definition, 99
vs. JavaScript, 93
JavaScript
vs. CGI scripts, 92–93
definition, 99, 115
tell-a-friend, 105
Java Virtual Machine (JVM), definition, 99
JC Penney, e-commerce, 18
Joint Photographic Experts Group (JPEG)
definition, 79
in web site design, 67
JPEG, see Joint Photographic Experts Group (JPEG)
Jump drives, artist-related products, 145
Jupitermedia Corporation, 151
JVM, see Java Virtual Machine (JVM)
K
Kadoink, 263
Keyword
definition, 115, 197
and grassroots marketing, 184
Internet advertising, 194–195
popularity tools, 104
search engine optimization, 101–102, 166–167
and search engines, 165–166
suggestion tool, 103
tools, 274
verification tools, 102
Kristal Audio Engine, music sample creation, 126
L
Landing pages
definition, 159
and target market, 158–159
Landline phone
definition, 252
developing countries, 248
Internet, 253
LastFM
business model, 24
as top Web 2.0 site, 3
Licensing, webcasting, 180–181
LinkedIn, as top Web 2.0 site, 4
Link popularity, search engine optimization, 104
Links, search engine optimization, 167
Liquid layout
definition, 79
in web site design, 62
Listening stations, retail promotion, 36
Loss leader
definition, 28
music delivery trends, 27
Lurking
definition, 197
grassroots marketing, 183
M
Madonna, branding, 55
M4A files, imeem, 219
Magazines, for advertising, 33
Mail merge
definition, 197
e-mail promotion, 172
Malware, and personal information, 240
Market research companies, function, 150–151
Market segmentation
basic goal, 147–148
definition, 159
market research companies, 150–151
market strategy, 149–150
segment selection, 148–149
Mashup
contests, 107
definition, 116, 132
video mashup, 128–129, 132
Mastertones
definition, 269
mobile music market, 255
phone personalization, 256
Masthead
creation, 65
definition, 52
design, 59
domain name, 46
MD, see Music director (MD)
Measurability, in market segmentation, 148
Media Metrix, 151
Meebo, as top Web 2.0 site, 3
Message boards
artist promotion, 182
definition, 197
viral marketing campaign, 190–191
Meta Description, HTML basics, 85
Meta Keywords, HTML basics, 85
Meta tags
definition, 99
HTML basics, 84–86
Metrics, viral video strategies, 217
MIDI
CompuServe forums, 4
definition, 11
Misrepresentation, in Internet marketing, 232–233
Missy Elliott, branding, 55
Mobi
definition, 252, 269
design web sites, 278
portable web, 250
web site preparation, 266
Mobile commerce (m-commerce), 249
Mobile communication device
consumer usage, 246–249
mobile media, 245–246
portable web, 249–251
for social networking, 251–252
Mobile media, hardware history, 245–246
Mobile music
definition, 269
development, 26–27
global market, 255–256
marketing
advertising via cell phone, 259–260
challenges, 257–258
concert music downloads, 265
concerts, 264–265
mobi site preparation, 266–268
MusicID, 259
proximity marketing, 263–264
rent vs. sell, 258
text messaging, 265
ticketing, 265
sales, 256–257
Mobile social networking, basic concept, 251–252
Mobi-tickets, function, 27
MOG, as social networking site, 223
Mozes, 263
MP3 files
audio compression, 119
definition, 11, 132
imeem, 219
on Internet, 6–7, 117
music sample creation, 124–125
MySpace band site, 203
web host space requirements, 48
MTV, music videos, 127
MuchMusic, fan-generated content, 110
Music-based widgets
definition, 28
music delivery trends, 27
Music.com, as social networking site, 223
Music directories, grassroots marketing, 184
Music director (MD)
definition, 40
radio promotion, 35
Music Dish Network, 169
Music embedding, in Flash programs, 126–127
Music Forecasting, 151
The Musician’s Internet, 5
MusicID, mobile music marketing, 259
Music Industry News Network, 168–169
MusicNet, 7
Music players, for web sites, 127, 275
Music sales
business models, 23–25
global digital sales, 20, 22
top digital markets, 21
trends, 19–23
U.S. albums, 20
Music samples
from songs, 122–126
for web site, 121–122
Music videos
editing, 128
history, 127
mashups, 128–129
uploading, 129–130
MyNu-Mo, 256
Myplay.com, 7
MySpace
artist-related products, 144
band site networking and promotion, 207–211
band site set-up, 202–207
grassroots marketing, 183
landing pages, 159
misrepresentation, 233
mobile social networking, 251–252
music-based widgets, 27
music storage offsite, 127
RSS feeds, 193
as top Web 2.0 site, 3
viral video strategies, 213–217
widgets, 94
MySpace Music, expansion, 211
MySQL
definition, 52
and web host choice, 50
N
Napster
definition, 11
Internet history, 2
NARM, see National Association of Recording Merchandisers (NARM)
Nashville Independent Music, grassroots marketing, 187
National Association of Recording Merchandisers (NARM)
Internet music, 5
retail promotion, 37
Navigation, in web site design, 58
Navigation bar
definition, 79
web design software, 71
web site design, 59, 65
NetFlix, as top Web 2.0 site, 4
Net Neutrality, ISP policies, 27
Networking
and target market, 155
viral marketing, 188
Newspapers, for advertising, 33
NPD Group, 151
Nvu, for web design, 72
O
OGG, imeem, 219
Online discussion, and target market, 155
Online environment
current environment, 9–10
e-commerce, 16–19
popular purchases, 18
Online retailers
benefits, 142–143
major companies, 275–276
Online services
definition, 11
Internet history, 2
music and Internet, 4–5
Online storefronts, services, 142–143
Online street team
artist promotion, 182–184
definition, 198
The Orchard, as online storefront, 143
O’Reilly, Tim, 2
Organizations, listing, 154
Orkut, widgets, 94
OTX, 151
Overstock.com, e-commerce, 18
P
Paint.net, for photo editing, 69
Pandora
Internet radio promotion, 181
as top Web 2.0 site, 4
PassAlong Networks, widgets, 94
Payola
definition, 242
misrepresentation, 234
PayPal
definition, 146
do it yourself transactions, 137
Pay per click (PPC), Internet advertising, 195
PD, see Program director (PD)
PDA, see Personal digital assistant (PDA)
PDF
artist press kit, 78
definition,
79 e-mail newsletters, 173
Peer-to-peer (P2P)
definition, 11, 198
grassroots marketing, 182
market research companies, 151
MP3 format, 6
Personal digital assistant (PDA)
consumer usage, 248
definition, 252
proximity marketing, 263
Personal information, Internet marketing ethics, 237–238
Pharming
definition, 242
Internet marketing ethics, 233
Phishing
definition, 242
Internet marketing ethics, 233
Phone personalization features
definition, 269
examples, 256
Photobucket, graphics editing, 67
Photo editing, software for, 68–69
PhotoPlus, for photo editing, 69
Photos
on artist web site, 74
MySpace band site, 204
Photoshop
graphics editing, 67
software description, 68
Photoshop Express, graphics editing, 67
Picasa, graphics editing, 67
Picnik.com, graphics editing, 67
Piracy, Internet marketing ethics, 236
Pitching, grassroots marketing, 183
Pixia, for photo editing, 69
Placeholder text, in web site construction, 74
Platforms, web site testing, 97–98
Plug-in
definition, 99
Flash, 95
PNG
definition, 79
in web site design, 67
Podcast
definition, 198
Internet radio, 176–178
Point of purchase (POP)
definition, 41
retail promotion, 36
Polyphonic ringtones, phone personalization, 256
POP, see Point of purchase (POP)
P&P, see Pricing and positioning (P&P)
P2P, see Peer-to-peer (P2P)
PPC, see Pay per click (PPC)
Press clippings, definition, 198
Press kit
on artist web site, 78
definition, 41
publicity, 32
Pressplay, 8
Press release
on artist web site, 77
definition, 41
distribution, 169, 276–277
for publicity, 31
Pricing, music delivery trends, 26
Pricing and positioning (P&P)
definition, 41
retail promotion, 36
Print advertising, retail promotion, 36
PrintMojo, artist-related products, 144
Privacy policies
sample, 240
web sites, 239–240
Product fulfillment
definition, 146
online retailers, 142
Program director (PD)
definition, 41
radio promotion, 35
Promotion
coupons, 263–264
Internet, see Internet promotion
retail music promotion, 36–37
and web sites, 56
ProTools, music sample creation, 122
Proximity marketing, mobile music, 263–264
Publications, and target market, 153
Publicity
definition, 41
tasks and targets, 31–32
Pull marketing
with proximity marketing, 264
via text messaging, 261
PureVolume, 181
Push message
definition, 269
via text messaging, 260–261
Q
Qtrax, business model, 24
Queen Latifah, branding, 55
R
Radio
for advertising, 34
digital radio, 26
Internet radio, 118, 175–181, 277
promotion impact, 34–35
for publicity, 32
and target market, 156
Really simple syndication (RSS) feeds
applications, 95–96
definition, 198
to fan-based sites, 193
Reciprocal links
definition, 198
example, 185
grassroots marketing, 186
Record companies, digital music sales, 21
Recording Industry Association of America (RIAA)
Internet audio files, 118
MP3 format, 6–7
music piracy, 236
Register.com, domain name registration, 46
Reprint
definition, 198
grassroots marketing, 184
viral marketing, 188–189, 191
ResearchMusic, 151
Responsiveness, in market segmentation, 148
Retailers, online, 142–143, 275–276
Retail promotion, music, 36–37
Return on investment (ROI), Internet advertising, 193
ReverbNation, as social networking site, 223
Reviews, grassroots marketing, 184
Rhapsody, 181
RIAA, see Recording Industry Association of America (RIAA)
Ringer profiles, phone personalization, 256
Ringtones
phone personalization, 256
proximity marketing, 263
sales services, 277
Rio player, MP3 music, 6
Riva FLV Encoder
video editing, 130
video uploading, 129
RSS feeds, see Really simple syndication (RSS) feeds
S
Saint Paint Studio, for photo editing, 69
Sauce Boss Gazette, e-mail newsletter, 174
Scamming, Internet marketing ethics, 233
SCMS, see Serial Copyright Management System (SCMS)
Screen savers, in viral marketing, 189
Scripts
bookmark this page script, 104–105
CGI, 90–93, 98
guestbook, 91
resources, 274
server-side, 99
Tell-a-friend, 91–92, 104–105, 189, 274
Search engine optimization (SEO)
definition, 116, 198, 242
Internet promotion, 166–167
keyword popularity tools, 104
keywords, 101–102
keyword suggestion tool, 103
keyword verification tools, 102
link popularity, 104
overdependence, 232
tools, 274
Search engines
definition, 198
grassroots marketing, 184
for Internet promotion, 165–167
for music, 26
overdependence, 230–231
popularity, 166
Sears, e-commerce, 18
Second Life, as top Web 2.0 site, 3
Secure socket layer (SSL)
credit card transactions, 137
definition, 52, 146, 242
and web host choice, 50
Security, data security, 241
SEO, see Search engine optimization (SEO)
Serial Copyright Management System (SCMS)
definition, 132
Internet audio files, 118
Server-side JavaScript (SSJS)
vs. CGI scripts, 93
definition, 99
Server-side scripting
definition, 99
purpose, 92
Shopping cart
definition, 146
design problems, 139–141
do it yourself, 136
options, 138–139
service examples, 139
and web host choice, 50
Short message service (SMS)
definition, 269
services, 263, 278
text message viral marketing, 260
Show dates, MySpace band site set- up, 205
Sideloading
definition, 28, 269
and digital music sales, 21
mobile music, 26–27
mobile music market, 255
Simulcast
definition, 198
Internet and commercial radio, 177–178
SiteSpinner, for web design, 72
SJ Namo WebEditor 6 Suite, for web design, 72
Skype
and Bebo, 220
as top Web 2.0 site, 4
Slide.com
as top Web 2.0 site, 3
widget creation, 94
SMS, see Short message service (SMS)
SNOCAP
music-based widgets, 27
MySpace band site set-up, 205, 207
as online storefront, 142–143
Social networking sites
Bebo, 220–221
BlackPlanet, 222
definition, 198, 252
digital music sales, 21
Facebook, 211–212
grassroots marketing, 184
Hi5, 222–223
imeem, 218–219, 220, 221, 222, 223
mobile, 251–252
MOG, 223
Music.com, 223
music delivery trends, 27
MySpace band networking and promotion, 207–211
MySpace band sign-up, 202–207
ReverbNation, 223
rise and popularity, 201–202
site listing, 224, 277
street team solicitation example, 210–211
viral video strategies, 213–217
YouTube, 212–213
Software
see also specific software
graphic editing, 273
mobile site design, 267–268
music embedding, 126–127
music sample creation, 122–126
photo editing, 68–69
shopping carts, 138–141
spiders, 166
video editing, 130
web design, 70–72
web development, 273
SomaFM, 181
SongCast, as aggregator, 143
Songs, music sample creation, 122–126
Sonicbids, electronic press kits, 169
SoundExchange
definition, 198
webcast licensing, 180–181
SoundScan
advertising, 33
definition, 41
digital album sales, 23
music sales trends, 19
Source code
head tags, 84
MySpace band site set-up, 206
Spam
definition, 116, 242
Internet marketing ethics, 238–239
visitation optimization, 108
Spiders
blogs, 107
definition, 116
and search engines, 166
Spimming, definition, 242
SpiralFrog, 24
Splash page
definition, 79
in web site design, 60
Spyware
definition, 242
and personal information, 240
SSJS, see Server-side JavaScript (SSJS)
SSL, see Secure socket layer (SSL)
Statistics
e-commerce, 145
tools, 275
for web analytics, 114
Storage space
music, offsite, 127
web host choice, 50
web host requirements, 48
Storefronts, online services, 142–143
Storyboarding
in content creation, 76
definition, 79–80
in web site design, 57
Streaming audio
definition, 132
on web site, 118–119
StreamLoad, visitor redirection, 130
Street teams
definition, 41, 198
fan-based web sites, 191, 193
grassroots marketing, 37–38, 182–184, 188
sense of community, 56
social networking solicitation example, 210–211
virtual, 80
Substantiality, in market segmentation, 148
Swag
artist-related products, 144
definition, 146
Swearingen, Inga, MySpace page, 203
T
Tables, in web site design, 65
Tagged, widgets, 94
Target market
for artist, 157
behavioral targeting, 151–153, 159
broadcatch, 156
business model, 23
definition, 159
e-commerce, 18
grassroots marketing, 184
landing pages, 158–159
locating, 153–156
virtual and local approaches, 157
Taylor Nelson Sofres, 151
TCP/IP, see Transmission control protocol/Internet protocol (TCP/IP)
TEA, see Track equivalent albums (TEA)
Tear sheets
definition, 41
publicity, 32
Technical support, and web host choice, 50
Telegenic
definition, 41
music videos, 37
Television, for advertising, 33
Tell-a-friend script
CGI example, 91–92
sources, 274
in viral marketing, 189
visitation optimization, 104–105
Template Monster, for web site construction, 74
Templates, for web site construction, 73–74, 273
Text files, on artist web site, 76
Text messaging
for advertising, 259
concert marketing, 265
definition, 252, 269
mobile communication device, 247–248
proximity marketing, 263
in viral marketing, 260–263
Text to screen, definition, 269
3G technology
definition, 252
mobile communication device, 246
Thumbnails
creation, 69–70
definition, 80
MySpace band site set-up, 207
viral video strategies, 216
TicketMaster, music delivery trends, 27
Tickets, via cell phones, 265
Tie-ins, grassroots marketing, 186–188
Titles, viral video strategies, 215–216
Tools
keyword and SEO, 274
search engine optimization, 102–104
statistics and web analytics, 275
Top level domain
definition, 52, 269
domain name, 44
mobi site preparation, 268
Tour support
definition, 41
for marketing, 39
via web site, 56
ToysRUs, e-commerce, 18
Track equivalent albums (TEA)
definition, 28
music sales trends, 19
Tracking
privacy policy example, 240
viral video strategies, 217
Trade advertising
audience, 32
definition, 41
Trade publications, and target market, 153
Transmission control protocol/ Internet protocol (TCP/IP), Internet history, 1
TrioVisions, 267
Trust, Internet marketing ethics, 234–235
Tunecore, as aggregator, 143
U
U2, branding, 55
Ultimate Paint, for photo editing, 69
Uniform Resource Locator (URL)
definition, 52, 224
domain forwarding and masking, 46–47
and domain name, 44
HTML basics, 83
MySpace band site set-up, 205
viral marketing strategies, 219
and web site construction, 43
web traffic monitoring, 111
Universal Music Group, business model, 24
Uptime, web host, 49
URL, see Uniform Resource Locator (URL)
V
V-Case, 259
VeriSign, 235
Video clips, proximity marketing, 263
Video editing, tools, 275
Video mashup
definition, 132
music videos, 128–129
Viral marketing
campaign examples, 189
in communication campaign, 189–191
definition, 198, 224, 242
definition and description, 188
via text messaging, 260–263
underuse, 231–232
videos, 215–219
Virtual street team
definition, 80
sense of community, 56
Visitation
blogs, 107–108
bookmark-this-page script, 104–105
contests, 105–107
fan-generated content, 109–110
tell-a-friend scripts, 104–105
video hosting, 130
visitor registration, 108–109
web sites, 56
web traffic monitoring, 110–112
Visitor registration, visitation optimization, 108–109
W
Wal-Mart
business model, 23
e-commerce, 18
MP3 retail store, 9
special markets, 40
WAP, see Wireless application protocol (WAP)
Wave files
definition, 133
on Internet, 117
Web 2.0
creation, 2–3
definition, 11
top sites, 3–4
Web analytics
definition, 116
FAQ compilation, 114–115
statistics and tools, 114
tools, 112–113, 275
useful information, 112
Web browsers, and web site construction, 43
Web Builder, for web design, 72
Webcasting
basic concept, 175–176
commercial media station simulcast, 177–178
definition, 198
licensing and future, 180–181
popularity, 176–177
from professional entertainment entities, 178–179
promotion resources, 181, 277
small stations, 179–180
streaming audio, 118
webcasting licensing and future, 180–181
Web development, software, 273
Web Easy, for web design, 71–72
Web host
bandwidth and uptime, 49
choosing, 49–50
definition, 52
space requirements, 48
Webmaster
content creation, 76
definition, 80
RSS feeds, 193
Web Plus, for web design, 71
Webshots, graphics editing, 67
Web sites
ads, 228
artist branding, 55
artist content, 76–77
artist press kit, 78
for artists, 74–76
browser and platform testing, 97–98
business-killing
mistakes, 229
careful posting, 227–228
community, 56
construction basics, 43–44
design overemphasis, 230
design rules, 57–59
design software, 70–72
fan-based, 197
Flash overuse, 229–230
function overview form, 228
goals, 55
graphics editing, 67–69
Internet promotion basics, 164–165
launch readiness, 227
mobile site design, 267–268, 278
mobi preparation, 266
music embedding, 126–127
music file creation, 119–120
music players, 275
music samples, 121–126
music storage offsite, 127
music video history, 127
privacy policies, 239–240
promotion and selling, 56
repeat visitation, 56
search engine dependence, 230–231
splash page, 60
streaming audio, 118–119
technical check, 274
templates, 73–74
thumbnail creation, 69–70
video editing, 128
video hosting redirection, 130
video mashups, 128–129
video uploading, 129–130
WYSIWYG considerations, 61–64
Web traffic
FAQ compilation, 114–115
Google Analytics, 114
measurement, 110–112
statistics, 114
web analytics tools, 112–113
Widgets
definition, 28, 99, 224
imeem, 218
marketing
applications, 93–94
music delivery trends, 27
MySpace band site set-up, 207
Wikipedia, as top Web 2.0 site, 3
WiMAX, see Worldwide Interoperability for Microwave Access (WiMAX)
Winamp, audio compression, 119–120
Windows Live Messenger, and Bebo, 220
Windows Media Audio (WMA)
audio compression, 120
definition, 133
imeem, 219
streaming audio, 119
Windows Movie Maker, 129
winLAME, 126
Wireless application protocol (WAP)
definition, 253, 269
formatting rules, 266–267
mobi site preparation, 266
portable web, 249–250
text message viral marketing, 260
WMA, see Windows Media Audio (WMA)
WOM, see Word of mouth
Wordmark
copyright violation, 239
definition, 242
Word of mouth, for marketing, 37–38
Worldwide Interoperability for Microwave Access (WiMAX)
definition, 253
mobile communication device, 246–247
WYSIWYG
definition, 80, 224
MySpace band site set-up, 207
web design software, 70–72
in web site design, 61
X
Xanga, widgets, 94
Xingtone, 256
XML, see Extensible Markup Language (XML)
XnView, for photo editing, 69
Y
Yahoo!
domain name registration, 46
Internet advertising, 195
viral marketing campaign, 190
YouTube
artist promotion, 212–213
as top Web 2.0 site, 3
viral video strategies, 213–217
visitor redirection, 130
Z
Zazzle, artist-related products, 144
ZipToPhone, 263
Zlango, 263