Cover image for Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact

Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact

Author Annette Simmons
Release Date: 2007/05/01
ISBN: 9780814409145
Topic:
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Book Description

Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Contents
  6. Acknowledgments
  7. Introduction
  8. Part One Thinking in Story
    1. 1. Story Thinking: What Does That Even Mean?
    2. 2. What Is Story?
    3. 3. Training Your Brain
    4. 4. Telling Stories That Win
  9. Part Two Finding Stories to Tell
    1. 5. Who-I-Am Stories
    2. 6. Why-I-Am-Here Stories
    3. 7. Teaching Stories
    4. 8. Vision Stories
    5. 9. Value-in-Action Stories
    6. 10. I-Know-What-You-Are-Thinking Stories
  10. Part Three Perfecting the Craft
    1. 11. Experience Is Sensory
    2. 12. The Gift of Brevity
    3. 13. Brand, Organizational, and Political Stories
    4. 14. Point of View
    5. 15. Story Listening
  11. Call to Action
  12. Bibliography
  13. Index
  14. About the Author
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