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by Annette Simmons
Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact
Cover Page
Title Page
Copyright Page
Dedication
Contents
Acknowledgments
Introduction
Part One Thinking in Story
1. Story Thinking: What Does That Even Mean?
2. What Is Story?
3. Training Your Brain
4. Telling Stories That Win
Part Two Finding Stories to Tell
5. Who-I-Am Stories
6. Why-I-Am-Here Stories
7. Teaching Stories
8. Vision Stories
9. Value-in-Action Stories
10. I-Know-What-You-Are-Thinking Stories
Part Three Perfecting the Craft
11. Experience Is Sensory
12. The Gift of Brevity
13. Brand, Organizational, and Political Stories
14. Point of View
15. Story Listening
Call to Action
Bibliography
Index
About the Author
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Whoever Tells the Best Story Wins
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Copyright Page
Whoever Tells the Best Story Wins
How to Use Your Own Stories to Communicate with Power and Impact
Annette Simmons
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