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Author Ho Yin Wong
The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and....
Release Date 2011/07 -
Practical Solutions to Global Business Negotiations
Author Claude Cellich
One of the most significant developments in recent years has been the emergence of global markets, which has triggered opportunities for multinational firms to seek business across national borders. Global markets offer unlimited opportunities. But competition in th....
Release Date 2012/01 -
Design, Analysis and Optimization of Supply Chains
Author William R. Killingsworth
Intended for an audience of graduate students, executive MBA students, and mid-to upper level government and corporate managers, Design, Analysis and Optimization of Supply Chains: A System Dynamic Approach examines the complexity of the types of organizations that ....
Release Date 2011/06 -
Developing Sustainable Supply Chains to Drive Value
Author Robert Sroufe
As we enter the 21st Century, we find ourselves faced by two major developments. The first is emergence of the supply chain as a critical strategic and tactical weapon. As has been pointed out by many researchers, with the emergence of the supply chain, the uni....
Release Date 2013/10 -
The End of Diversity As We Know It
Author Martin N. Davidson
The idea for this book came to Martin Davidson during a disarmingly honest conversation with a CFO he worked with. “Look,” the executive said, clearly troubled. “I know we can get a diverse group of people around the table. But so what? What difference does it ....
Release Date 2011/12 -
The Complete Idiot's Guide® To Accounting
Author Lita Epstein , Shellie L. Moore
The art of accounting-by the numbers.The Complete Idiot's Guide® to Accounting, Third Edition takes the guess work out of this basic business activity. This updated edition has all the current information any business person will need to understand the "books," alo....
Release Date 2011/02 -
Making Natural Beauty Products
Author Sally Trew
This highly visual hands-on guide teaches readers how to make skincare, makeup, and many more personal-care products using natural ingredients. Step-by-step color photos guide readers through base recipes, followed by more than 200 color and blend variations. Readers with....
Release Date 2013/10 -
Seven Steps to Leading a Gender-Balanced Business
Author Avivah Wittenberg-Cox
The proven rewards of a gender-balanced business.Scores of studies have shown the benefits to the bottom line of gender-balanced organizations. A handful of smart companies have tapped into the opportunities of today’s female consumer base and talent pool—yet too ma....
Release Date 2014/03 -
Author Timothy Kloppenborg , Kathryn Wells
Project management is seen as a critical skill across a broad range of disciplines. Yet most people, regardless of educational background, have never received training in how to plan, manage, and execute projects. Project Management Essentials contains tried an....
Release Date 2015/08 -
HBR Insights Future of Business Boxed Set (8 Books)
Business is changing. Will you adapt or be left behind?Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues, each book provides the .... -
The HBR Diversity and Inclusion Collection (5 Books)
Push forward diversity, equity, inclusion, and racial justice at your organization.The time is now to develop a company culture that seeks and celebrates difference, combats racism, and strives for equity. The HBR Diversity and Inclusion Collection offers the ideas and strategies you need revitalize.... -
The Manager's Guide to Employee Feedback
Author Glenn Devey
Master this essential skill for new managers and successfully deliver feedback to raise your team’s performanceDeliver effective feedback that solidifies your position as a confident new managerGet to grips with delivering balanced, evidence based feedback to your e....
Release Date 2014/01 -
Author Azza Frikha
Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable efforts are requ....
Release Date 2019/12 -
Moodle as a Curriculum and Information Management System Beginner's Guide
Author Jason Hollowell
Use Moodle to manage and organize your administrative duties, monitor attendance records, manage student enrolment, record exam results, and much moreTransform your Moodle site into a system that will allow you to manage information such as monitoring attendance rec....
Release Date 2011/01 -
Advertising for People Who Don't Like Advertising
Author Kesselskramer
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communi....
Release Date 2012/05 -
Take Control of iWeb: iLife ’06 Edition
Author Steven Sande
Learn how to make useful, attractive Web sites with iWeb!How do I create special graphical effects like those in the above clickable images?How do I create an RSS feed for my blog?What if I don't want to publish to .Mac?How do I make an image map? (There is a way!)....
Release Date 2007/05 -
Author Barbara Kellerman
One of our foremost leadership experts dismantles obsolete assumptions and stimulates a new conversation about leadership in the twenty-first century.Becoming a leader has become a mantra. The explosive growth of the "leadership industry" is based on the belief tha....
Release Date 2012/04 -
Smartcuts - How Hackers, Innovators, and Icons Accelerate Success
Author Shane Snow
Serial entrepreneur and journalist Shane Snow delves into the reasons why some people and some organizations are able to achieve incredible things in implausibly short time frames, showing how each of us can use these "smartcuts" to rethink convention and accelerat....
Release Date 2014/09 -
The Handbook of Employee Benefits: Health and Group Benefits 7/E
Author Jerry Rosenbloom
The essential resource for designing and implementing employee benefits—bringing you up to date on critical new industry changesFor nearly three decades, HR professionals and consultants have depended on The Handbook of Employee Benefits for authoritative answers to....
Release Date 2011/05 -
Principles of Financial Engineering, 2nd Edition
Author Salih N. Neftci
Five new chapters, numerous additions to existing chapters, and an expanded collection of questions and exercises make this Second Edition an essential part of everyone's library. Between defining swaps on its first page and presenting a case study on its last, Ne....
Release Date 2008/12 -
Author Bruce R. Barringer
This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats.The three realities you must understand to create a winning marketing plan.Marketing is one area where hard work and in....
Release Date 2010/08 -
The Heart of Leadership: Motivating Others
Author Russell E. Palmer
This Element is an excerpt from Ultimate Leadership: Winning Execution Strategies for Your Situation (9780131933866) by Russell E. Palmer. Available in print and digital formats.How to get people to do what you want in an era where you can’t pay them more, and loyal....
Release Date 2010/02 -
Author Inder Sidhu
This Element is an excerpt from Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.Building organizations where individuals can shine and teams work together brilliantl....
Release Date 2010/10 -
Author Scott McNulty
Packed with information, this inexpensive guide will quickly get you going with your the Kindle Fire. You'll learn how to set up and find your way around your Fire, use multitouch gestures, access the cloud, browse the web with Silk, and manage your device. Table....
Release Date 2011/11 -
Manpower Requirements for Management and Professional Personnel
Author Deandra T. Cassone , Frank A. Tillman
It is notoriously difficult to measure work in management, professional, and service roles, where management can’t quantify the number of units produced, and repetition of work occurs only on much longer cycle times. Nevertheless, you must make accurate measurements....
Release Date 2012/05