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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
Author Denise Lee Yohn
Discover proven strategies for building powerful, world-class brandsIt's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary lead....
Release Date 2014/01 -
What Got You Here Won’t Get You There in Sales!
Author Don Brown , Bill Hawkins , Marshall Goldsmith
Kick your bad habits—and CLOSE MORE SALES!“I love this book, especially the importance of empathy—care enough about what you are selling to personalize its value to your customer!”—Jim Farley, VP Global Marketing, Ford Motor Company“In over 20 years of sales leaders....
Release Date 2011/08 -
What Disruptive Thinking Is, and Why You Should Be Doing It
Author Luke Williams
This Element is an excerpt from Disrupt: Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.Why incremental change is a recipe for disaster–and what your business must do instead.Su....
Release Date 2010/12 -
Author Nicholas J. Webb
The best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences. How well do you know your customers?What Customers Crave examines how the hyper-connected economy is radically changing consumer expe....
Release Date 2016/10 -
What Are Your Blind Spots?: Conquering the 5 Misconceptions that Hold Leaders Back
Author Rich Berens , Jim Haudan
Uncover your blind spots and reset your leadership approach for long-lasting success in any business Far too many business leaders today are using outdated practices to engage and motivate their people―and they’re failing miserably. Truly resilient, thriving organi....
Release Date 2018/10 -
Whale Hunting: How to Land Big Sales and Transform Your Company
Author Barbara Weaver Smith , Tom Searcy
Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here, you'll learn how to t....
Release Date 2008/01 -
Author Chuck Tompkins , Thad Lacinak , Ken Blanchard
“How is it they can get a killer whale to urinate on cue, and we can't get our son to pee into the toilet?” Amy Sheldrake, young mother and killer whale trainer-in-training, marvels at the complex behaviors her superiors at SeaWorld are able to coax out of the....
Release Date 2009/11 -
Author Shefali Jha
Western Political Thought, 2E is an attempt to include in its reach the political ideas of some of the more recent thinkers. These thinkers certainly draw on the classics of western political thought like the writings of Marx, Rousseau, Locke and Aristotle; however....
Release Date 2018/06 -
Wellbeing: A Complete Reference Guide, Volume V, Economics of Wellbeing
Author Cary L. Cooper , David McDaid
Part of the six-volume Wellbeing: A Complete Reference Guide, this is a comprehensive look at the economics of wellbeing with coverage of history, research, policy, and practice.Examines the challenges inherent in studying and measuring wellbeing from an economic pe....
Release Date 2014/03 -
Wellbeing: A Complete Reference Guide, Volume III, Work and Wellbeing
Author Peter Chen , Cary Cooper
Part of the six-volume reference set Wellbeing: A Complete Reference Guide, this volume is a comprehensive look at wellbeing in the workplace at organizational, managerial, and individual levels.Discusses the implications of theory and practice in the field of workp....
Release Date 2014/03 -
Wellbeing: A Complete Reference Guide, Volume II, Wellbeing and the Environment
Author Elizabeth Burton , Rachel Cooper , Cary L. Cooper
Part of the six-volume Wellbeing: A Complete Reference Guide, this volume examines the ways in which the built environment can affect and enhance the wellbeing of society.Explores the effects of environment on wellbeing and provides insight and guidance for designin....
Release Date 2014/03 -
Wellbeing: A Complete Reference Guide, Volume I, Wellbeing in Children and Families
Author Cary L. Cooper , Susan H. Landry
This is a wide-ranging look at the factors which positively and negatively affect the wellbeing of children and families.Discusses core developmental competencies for later life, the role of the family, the impact of different settings, and factors associated with l....
Release Date 2014/03 -
Author Tim O'Reilly
Just as the 20th century only truly began when events in 1914 ignited World War I, the 21st century begins with the arrival of COVID-19. The Great War toppled the existing order, the future was up for grabs, and the decisions made over the next three decades triggered cri....
Release Date 2020/06 -
Author General Stanley McChrystal , Ryan Hawk
“The ultimate all-in-one guide to becoming a great leader.” —Daniel PinkFrom the creator and host of The Learning Leader Show, “the most dynamic leadership podcast out there” (Forbes) that will “help you lead smarter” (Inc.), comes an essential tactical guide for n....
Release Date 2020/01 -
Author Roberto Valenzuela
In Wedding Storyteller, Volume 2: Wedding Case Studies and Workflow, photographer and bestselling author Roberto Valenzuela uses wedding case studies extensively to teach you in great detail the entire Wedding Storyteller Skill Components system that he introduced ....
Release Date 2019/01 -
Author Sir Richard Branson , Sheryl Sandberg , Marc Kielburger , Holly Branson , Craig Kiel
Your guide to ‘Business with Benefits'... for All!Purpose and profit are powerful human motivators. Combined, this power can change the world.WEconomy is your guidebook to the greatest evolution in business since the assembly line. Discover the secret to achievi....
Release Date 2018/03 -
Website Optimization: An Hour a Day
Author Rich Page
Captivate your website visitors, supercharge your conversion rates and beat your online competition!This hands-on resource steps you through the tools, best practices, test ideas and strategies needed to effectively optimize and improve any kind of website and gener....
Release Date 2012/05 -
WebDAV: Next-Generation Collaborative Web Authoring
Author Lisa Dusseault
WebDAV: Next-Generation Collaborative Web Authoring is the complete guide to Web-based Distributed Authoring and Versioning (WebDAV), the IETF standard for Web authoring and wide area collaboration. Experienced implementer Lisa Dusseault covers WebDAV from bits on t....
Release Date 2003/10 -
Author Amanda Cassatt
THE ESSENTIAL WEB3 MARKETING BOOKFor a limited time, claim an NFT with a copy of your book!Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headline....
Release Date 2023/04 -
Web Words That Work: Writing Online Copy That Sells
Author Michael Miller
Write great search-optimized, customer-optimized web copy!(No experience? No problem!)Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, t....
Release Date 2012/12 -
Web Programming and Internet Technologies: An E-Commerce Approach
Author Scobey
Today's Web programmers are required to understand and use the tools and skills for both client and server-side programming. Web Programming and Internet Technologies: An E-Commerce Approach provides an accessible, comprehensive introduction to creating fully funct....
Release Date 2012/02 -
Web Marketing That Works: Confessions from the Marketing Trenches
Author To Jenkins , Adam Franklin
Practical tips on using the web to boost your business, no matter what business you're inEveryone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies ....
Release Date 2014/06 -
Web Marketing all-in-one for Dummies®
Author Marty Dickinson , John Arnold , Michael Becker , Elizabeth Marsten , Ian Lurie
Everyone's doing it — Web marketing, that is. Building an online presence is vital to your business, and if you're looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.These eight minibooks break down Web mark....
Release Date 2009/03 -
Web Marketing All-in-One For Dummies, 2nd Edition
Author Elizabeth Marsten , Ian Lurie , Marty Dickinson , Michael Becker , John Arnold
Build an online presence for your business with web marketingWhy buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can b....
Release Date 2012/07 -
Web Geek’s Guide to the Android™-Enabled Phone
Author Prasanna Amirthalingam , Bill Zimmerly , Jerri Ledford
Web Geek’s Guide to the Android-Enabled PhoneCovers Android 1.5Make the Most of Your Android-Enabled Phone!Out of the way BlackBerry. Move over iPhone. There’s a more intelligent alternative to the same old smartphone. Google’s Android mobile phone platform has all ....
Release Date 2009/09 -
Web Geek’s Guide to Google™ Chrome
Author Yvette Davis , Jerri Ledford
MAKE THE MOST OF THE WORLD’S HOTTEST NEW BROWSER, GOOGLE CHROME!Finally, there’s a web browser for today’s Internet, and today’s user: you! It’s Chrome. (From Google—of course!) Now, there’s a book that reveals how you can use all of Google Chrome’s built-in power a....
Release Date 2009/06 -
Web Content Management: A Collaborative Approach
Author Russell Nakano
Praise for Web Content Management: A Collaborative Approach“I thought this book was very good. Well-written, easy to understand, clear, good illustrations, and topical. This is complex, somewhat slippery material, and the author has made it clear and graspable.” ....
Release Date 2001/09 -
Web Content Management with Documentum
Author Gaurav Kathuria
"Setup, Design, Develop, and Deploy Documentum ApplicationsDesign and implement Documentum applicationsPractical examples to help you get the most from DocumentumTips and tricks to ease everyday working with the systemIn DetailOne of the world leaders in Enterp....
Release Date 2006/06 -
Author Janet Mizrahi
The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether you’re an entrepreneur with a start-up business who needs a website, an executive wh....
Release Date 2013/08