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Gamification Marketing For Dummies
Grow your customer base with games!Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results u.... -
Using Gatsby and Netlify CMS: Build Blazing Fast JAMstack Apps Using Gatsby and Netlify CMS
Author Joe Attardi
Leverage the powerful new combination of Gatsby and Netlify CMS, a free open source content management solution, to build blazing fast apps. This book shows you how to create a React-powered website using the Gatsby framework for the frontend, and Netlify CMS as the conte....
Release Date 2020/10 -
Marketing Metrics, 4th Edition
Author Neil T. Bendle , Paul W. Farris , Phillip E. Pfeifer
Your Definitive, Up-to-Date Guide to Marketing MetricsChoosing Them, Implementing Them, Applying ThemThis award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned exper....
Release Date 2020/09 -
YouTube Channels For Dummies, 2nd Edition
Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel..... -
Author Janet Driscoll Miller , Julia Lim , David Meerman Scot
Supercharge your marketing strategy with data analyticsIn Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business.Digital transformation has ....
Release Date 2020/09 -
Author Joe Federer
A thought-provoking new approach to the digital economy and how brands can create authentic engagement by understanding the fundamental motivations behind human psychology from the former Head of Brand Strategy at RedditLeading marketing practitioner and thought leader Jo....
Release Date 2020/09 -
Digital Marketing Management, Second Edition
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your br.... -
Digital Marketing For Dummies, 2nd Edition
Author Ryan Deiss , Russ Henneberry
Get digital with your brand today!Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new custom....
Release Date 2020/08 -
Author Andrea Fryrear
The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This....
Release Date 2020/07 -
Author Lindsay Chambers , Jennifer Morehead , Heather Sallee
In this book, readers will find the inspiration needed to expand social media presence and add an appealing new dimension to branding and marketing efforts.Social media has exploded, not only for individuals but for businesses too. Today, more than 83% of small business o....
Release Date 2020/07 -
The New Rules of Marketing and PR, 7th Edition
Author David Meerman Scott
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated informationIn the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace wi....
Release Date 2020/05 -
Critical Media Studies, 3rd Edition
Author Brian L. Ott , Robert L. Mack
An engaging and accessible introduction to a broad range of critical approaches to contemporary mass media theory and research A decade after its first publication, Critical Media Studies continues toshape and define the field of media studies, offering innovative ap....
Release Date 2020/02 -
Author Caroline Marti
Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework o....
Release Date 2020/02 -
Author Véronique Duong
Search Engine Optimization (SEO) is arguably the most significant tool that marketeers have to push online content. As the hub of the computational engineering fields, SEO encompasses technical, editorial and link-building strategies, and is an integral part of our ....
Release Date 2020/01 -
Author Lam Thuy Vo
Did fake Twitter accounts help sway a presidential election? What can Facebook and Reddit archives tell us about human behavior? In Mining Social Media, senior BuzzFeed reporter Lam Thuy Vo shows you how to use Python and key data analysis tools to find the stories....
Release Date 2019/12 -
Social Media Marketing – Praxishandbuch für Twitter, Facebook, Instagram & Co., 5th Edition
Author Corina Pahrmann , Katja Kupka
Sie möchten eine Social-Media-Strategie entwickeln, die wirklich zu Ihrem Unternehmen passt? Sie suchen praxistaugliche Antworten auf typische Fragen des Social-Media-Alltags? In diesem erweiterten und durchgehend aktualisierten Standardwerk finden Sie solides Grundwissen....
Release Date 2019/12 -
Author Azza Frikha
Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable efforts are requ....
Release Date 2019/12 -
Highly Effective Marketing Analytics
Author Mu Hu
Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.The book reveals why marketing analytics has not yet kept th....
Release Date 2019/12 -
Security Designs for the Cloud, IoT, and Social Networking
Author Dac-Nhuong Le , Chintan Bhatt , Mani Madhukar
Security concerns around the rapid growth and variety of devices that are controlled and managed over the Internet is an immediate potential threat to all who own or use them. This book examines the issues surrounding these problems, vulnerabilities, what can be done to s....
Release Date 2019/11 -
Author Aron Levin
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertisi....
Release Date 2019/11 -
Blogging For Dummies, 7th Edition
Author Amy Lupold Bair
The bestselling blogging book—updated in a new edition! Ready to make your mark on the online world? Start a blog! Blogging For Dummies provides you with information on blogging basics, the anatomy of a good blog, and the tools required to get started.Plus, you'll....
Release Date 2019/09 -
Multimodal Learning toward Micro-Video Understanding
Author Liqiang Nie , Meng Liu , Xuemeng Song
Micro-videos, a new form of user-generated content, have been spreading widely across various social platforms, such as Vine, Kuaishou, and TikTok.Different from traditional long videos, micro-videos are usually recorded by smart mobile devices at any place within a few s....
Release Date 2019/09 -
My Social Media for Seniors, 3rd Edition
Author Michael Miller
My Social Media for Seniors Step-by-step instructions for the tasks you care about mostLarge, full-color, close-up photos show you exactly what to doCommon-sense help whenever you run into problemsTips and notes to help you along the way Learn how to get the most o....
Release Date 2019/07 -
Author Sangeeta Waldron
The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR jour....
Release Date 2019/07 -
Fundamentals of Digital Marketing, 2/e
Author Puneet Bhatia
Staying true to its former edition 'Fundamentals of digital marketing (second edition)' is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian l....
Release Date 2019/06 -
Digital Marketing All-In-One For Dummies
Author Stephanie Diamond
Unlock the value in online marketingA well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the on....
Release Date 2019/05 -
The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
Author William Ammerman
Marketers are harnessing the enormous power of AI to drive unprecedented results The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns—all in real t....
Release Date 2019/05 -
10 Principles of Modern Marketing
Author Kevin Lane Keller , Ann Lewnes
Mastering technology is not the only criteria for success in the modern marketing era — the right people and processes must also be put in place to properly develop, manage and nurture the benefits of emerging tools. To be successful in the digital era, marketers s....
Release Date 2019/04 -
Social Media Marketing, Second Edition, 2nd Edition
Author Emi Moriuchi
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers’ vote of confidence, which is a form of s....
Release Date 2019/04 -
Author Jason Miles
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.The essential guide to marketing and building your business on Instagram - t....
Release Date 2019/03