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Author Karla Straker , Cara Wrigley
How can you create meaningful connections with customers in the digital space? The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotio....
Release Date 2019/02 -
Author Will Eagle
Advice from a YouTube insider on how to creative effective campaignsYouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies....
Release Date 2019/02 -
Author John Lee
Master the online tools available to grow your business and conquer the competitionBusiness Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of....
Release Date 2019/02 -
Author Dave Kerpen
Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures ....
Release Date 2019/02 -
Author Larry Weber
Engage on a deeper level by disrupting the typical business development scriptAuthentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process invo....
Release Date 2019/01 -
Mining the Social Web, 3rd Edition
Author Mikhail Klassen , Matthew A. Russell
Mine the rich data tucked away in popular social websites such as Twitter, Facebook, LinkedIn, and Instagram. With the third edition of this popular guide, data scientists, analysts, and programmers will learn how to glean insights from social media—including who’s....
Release Date 2019/01 -
Mastering Adobe Captivate 2019 - Fifth Edition
Author Damien Bruyndonckx , Dr. Pooja Jaisingh
Create responsive eLearning content, including quizzes, demonstrations, simulations and Virtual Reality projects that fit on any device with Adobe Captivate 2019Key FeaturesBuild responsive, interactive and highly engaging learning content with Adobe Captivate 2019....
Release Date 2019/01 -
Facebook, Twitter, and Instagram For Seniors For Dummies, 3rd Edition
Author Marsha Collier
Enjoy the top social media sites with ease and security Done correctly, social media is a way to connect friends, family, and the world while still maintaining security and privacy. Facebook, Twitter, & Instagram For Seniors For Dummies, 3rd Edition offers advi....
Release Date 2018/12 -
Author John Stanton , Guilherme D. Pires
Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understa....
Release Date 2018/12 -
Twitter Is Not the Echo Chamber We Think It Is
Author Chrysanthos Dellarocas , Jiye Baek , Jesse Shore
The popular perception of Twitter as a social media "echo chamber," where people only receive and retweet opinions that match their own, does not reflect the data about users' actual engagement. The average Twitter user propagates more mainstream content and follo....
Release Date 2018/11 -
Author Amy Shuen
Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to....
Release Date 2018/11 -
Digital Marketer - BCS Guides to IT Roles
Author Betsy Aoki , Eileen Brown
Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need....
Release Date 2018/11 -
Author Carrie Marshall
Engaging with customers through social media is essential for businesses in this day and age. Writing for social media is different to standard business writing and it can be difficult to get right. Even big brands can get it very wrong. This book walks you through....
Release Date 2018/11 -
Social Media Data Mining and Analytics
Author Antonios Chalkiopoulos , P. Oscar Boykin , Gungor Polatkan , Gabor Szabo
Harness the power of social media to predict customer behavior and improve salesSocial media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to prod....
Release Date 2018/10 -
Author Kevin Lund
Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it’s critical to stand apart beyond service and price. ....
Release Date 2018/10 -
Meaning-Making and Political Campaign Advertising
Author Dorothea Horst
Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretica....
Release Date 2018/10 -
Author Colleen Jones
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every ....
Release Date 2018/07 -
Author Kirill Konshin
Create, build and deploy universal JavaScript applications using Next.jsKey FeaturesWork with the entire tool-chain for developing universal Javascript applications with Next.js A straightforward guide to implementing server-side rendering Use Next.js to build SEO-....
Release Date 2018/07 -
Promotional Marketing, 2nd Edition
Author Roddy Mullin
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, ....
Release Date 2018/05 -
Strategic Marketing for High Technology Products
Author Thomas Fotiadis
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a....
Release Date 2018/05 -
Author Jennifer Swartz , Catherine Mary Lamberton , Ronald Paul Hill
Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field gu....
Release Date 2018/05 -
Social Media and Civic Engagement
Author John M. Carroll , Scott P. Robertson
Social media platforms are the latest manifestation in a series of sociotechnical innovations designed to enhance civic engagement, political participation, and global activism. While many researchers started out as optimists about the promise of social media for b....
Release Date 2018/05 -
Author Iliyana Stareva
The digital era’s new consumer demands a new approach to PRInbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to....
Release Date 2018/04 -
Author Justin Champion
Develop and implement an effective content strategy tailored to your business’s needsInbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s....
Release Date 2018/04 -
Marketing, Rhetoric and Control
Author Christopher Miles
Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of....
Release Date 2018/04 -
Understanding the Marketing Exceptionality of Prestige Perfumes
Author Howard Moskowitz , David Moskowitz , Nithda Horoszko
Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands ....
Release Date 2018/03 -
Author Angie Read , Jeff Fromm
Today’s teens are a force to be reckoned with.Businesses focused on Millennials . . . beware! Their successors are right around the corner — promising bigger challenges, but much greater opportunities.Drawn from original quantitative research and interviews, Market....
Release Date 2018/03 -
Author Soumitra Dutta , Lutz Finger
Social media and CRM data are potentially rich sources of market research data. Capabilities such as Facebook Graph hold the potential to enable us to know more about targeted groups of people than ever before, and some companies are leveraging their CRM data to ma....
Release Date 2018/02 -
Conducting competitive analysis
Author Jaime Levy
In this lesson, you'll learn that the competitive analysis helps you gain insight into current trends as to what is or is not working. Knowing the unknowns helps your team to not repeat mistakes but instead make good ideas better. A good analysis also exposes gaps....
Release Date 2018/02