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Author Mark R. Lyberger , Matthew D. Shank
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach,....
Release Date 2014/10 -
The Winchester Guide to Keywords and Concepts for International Students in Art, Media and Design
Author Simon Morley , Annie Makhoul
This welcome new resource for international students in art, design, and media provides clear explanations of the terminology they must master in order to fulfill their academic potential and enrich their professional careers.Offers a much-requested new resource tha....
Release Date 2014/09 -
Interact and Engage!: 50+ Activities for Virtual Training, Meetings, and Webinars
Author Tom Stone , Kassy LaBorie
Convince your online participants to tune in—and get them to interact and engage. Virtual classroom training is here to stay, and web and video conferencing is close to ubiquitous. Interact and Engage! offers proven strategies for captivating your live onl....
Release Date 2014/09 -
Author Reshma Shah , Jamie Turner
Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have uns....
Release Date 2014/08 -
The Social Executive: How to Master Social Media and Why its Good for Business
Author Dionne Kasian-Lew
Social media is not about social media. It's about leadership and connections.Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these ....
Release Date 2014/08 -
Facebook and Twitter For Seniors For Dummies, 2nd Edition
Author Marsha Collier
New to social media? This easy-to-use guide will get you started in no time!Social media is a ton of fun, and this updated guide makes it easy to set up a Facebook or Twitter account to catch up with old friends, communicate with your family, and enjoy your online e....
Release Date 2014/08 -
Author Jennifer Sheahan , Jimmy Harding , Stephan Spencer
Want to make money online? If done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition—all on a shoestring budget. Whether you’re selling di....
Release Date 2014/08 -
Effective Advertising Strategies for Your Business
Author Cong Li
As the media landscape has evolved over the past few years, especially with the emergence of interactive and social media, the philosophy of advertising is significantly changing. Most businesses realize that the days when they relied on three national networks (ABC....
Release Date 2014/08 -
The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business
Author Mark Satterfield
We’re told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of ....
Release Date 2014/08 -
IBM Watson Content Analytics: Discovering Actionable Insight from Your Content
Author Wei-Dong Zhu , Martin Triska , Jane Singer , Mark Paulis , Tetsuya Nasukawa , Amarjee
IBM® Watson™ Content Analytics (Content Analytics) Version 3.0 (formerly known as IBM Content Analytics with Enterprise Search (ICAwES)) helps you to unlock the value of unstructured content to gain new actionable business insight and provides the enterprise search ....
Release Date 2014/07 -
Author Michael Weiss , Andrew Rohm
One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts ....
Release Date 2014/07 -
Author Tim Williams
EMC for Product Designers: Meeting the European EMC Directives is a six-chapter text that considers the by-product of the co-existence of all kinds of radio services, called electromagnetic compatibility (EMC). This book discusses the solution to the damaging ....
Release Date 2014/06 -
Social Media Design For Dummies
Author David LaFontaine , Janine Warner
Learn to design professional and effective social media profiles!Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Fac....
Release Date 2014/06 -
The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment
Author Christer Holloman
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media pl....
Release Date 2014/06 -
Social Media for Musicians: SoundCloud®
Author Simone Hiebner , Gary Hiebner
These days, achieving success in the music business requires not only talent and persistence, but a healthy dose of social media savvy. Getting the word out and attracting fans has always played a crucial role in building a music career, and today, much of that audi....
Release Date 2014/06 -
Advanced Google AdWords, 3rd Edition
Author Brad Geddes
The ultimate guide to Google AdWords is fully updated for its third editionThis is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. The book pro....
Release Date 2014/05 -
Author Mikolaj Jan Piskorski
What people get out of social media—and how businesses can get more out of itAlmost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Interne....
Release Date 2014/05 -
Social Customer Experience: Engage and Retain Customers through Social Media
Author Joe Cothrel , Dave Evans
Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans's earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 w....
Release Date 2014/04 -
Author Cass R. Sunstein
Many of us are being misled. Claiming to know dark secrets about public officials, hidden causes of the current economic situation, and nefarious plans and plots, those who spread rumors know precisely what they are doing. And in the era of social media and the Int....
Release Date 2014/03 -
Author Paul Born
Community shapes our identity, quenches our thirst for belonging, and bolsters our physical, mental, emotional, and economic health. But in the chaos of modern life, community ties have become unraveled, leaving many feeling afraid or alone in the crowd, grasping at....
Release Date 2014/03 -
Kick-Ass Social Commerce for E-preneurs
Author John Lawson , Debra Schepp
Youre not alone. Almost all businesses are marketing online these dayseveryone tweets, posts to social networks, and blogs. What youre doing now is not enough to make your business stand out.Forget what all the self-proclaimed social media gurus are telling you. Bei....
Release Date 2014/03 -
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Author Jessica Gioglio , Ekaterina Walter
Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos.Filled....
Release Date 2014/02 -
Does Your Content Work?: Why Evaluate Your Content—and How to Start
Author Colleen Jones
You know that web content is the text, images, audio, and video in your website or web application—but how do you ensure that your content is truly effective? Does Your Content Work addresses this key question, illustrating the importance of applying content evaluat....
Release Date 2014/02 -
Media Servers for Lighting Programmers
Author Vickie Claiborne
Media Servers for Lighting Programmers is the reference guide for lighting programmers working with media servers – the show control devices that control and manipulate video, audio, lighting, and projection content that have exploded onto the scene, becoming the in....
Release Date 2014/02 -
Author Shannon Belew
Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening ....
Release Date 2014/01 -
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers
Author Tim Halloran
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing relationship, and....
Release Date 2014/01 -
Social Media for Musicians: YouTube
Author Gary Hiebner
Achieving success as a musician today requires talent, persistence, and a healthy dose of social media savvy. Budding musicians have always been faced with the task of getting the word out and attracting fans. Today, more than ever, much of that audience-building pr....
Release Date 2014/01 -
The Handbook of Global Media and Communication Policy
Author Robin Mansell , Marc Raboy
The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social and cultural consequences.Provides the most up to date and comp....
Release Date 2014/01 -
Customers Inside, Customers Outside
Author Michael W. Lowenstein
Over the past several years, leading companies have entered a period of major marketing and operational adjustment and convergence, or intersection. It’s a reaction to a critical fact of life: Customers—not organizations— now control the decis....
Release Date 2014/01 -
SharePoint 2013 WCM Advanced Cookbook
Author John Chapman
Take your understanding and usage of SharePoint to the highest levels with this fantastic set of recipes. From sophisticated branding to custom page layouts, it’s the ultimate in web content management.In DetailSharePoint 2013 Server includes new and improved featur....
Release Date 2014/01