-
There's No Business That's Not Show Business: Marketing in an Experience Culture
Author Karen Vrotsos , David L. Rogers , Bernd H. Schmitt
Say goodbye to "business as usual"--to succeed today you need show business!How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids....
Release Date 2003/06 -
Theory of Ridge Regression Estimation with Applications
Author B. M. Golam Kibria , Mohammad Arashi , A. K. Md. Ehsanes Saleh
A guide to the systematic analytical results for ridge, LASSO, preliminary test, and Stein-type estimators with applicationsTheory of Ridge Regression Estimation with Applications offers a comprehensive guide to the theory and methods of estimation. Ridge regressio....
Release Date 2019/02 -
Author Joseph Michelli
Make every day a WOW day for your customers, your staff—and your bottom line!“In your hands is a manifesto on how Zappos completely blew away the standard of delivering a consumer-centric experience and a revolutionary company culture. Joseph helps us all understand....
Release Date 2011/09 -
The wonderful, horrible truth about Agile
Author Matt LeMay
This lesson focuses on strategies and approaches that will help guide you through the successful implementation of any practices, processes, and frameworks that could fall under the broad banner of “Agile.” Show and hide more
Release Date 2018/02 -
Author Alexander J. Buoye , Luke Williams , Lerzan Aksoy , Timothy L. Keiningham
Customer Loyalty Isn't Enough—Grow Your Share of WalletThe Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review....
Release Date 2015/02 -
Author Jerry Z. Muller
How the obsession with quantifying human performance threatens business, medicine, education, government—and the quality of our livesToday, organizations of all kinds are ruled by the belief that the path to success is quantifying human performance, publicizing the....
Release Date 2019/04 -
The Truth About Finding and Using Customer Momentum and the Wisdom of Crowds
Author Michael R. Solomon
This Element is an excerpt from The Truth About What Customers Want (9780137142262), by Michael R. Solomon. Available in print and digital formats.How you and your customers are influenced by others (from celebrities to experts to groups)…and what that means for mar....
Release Date 2010/08 -
The Triple Constraints in Project Management
Author Michael S. Dobson
From the novice to the most experienced and senior project manager, triple constraint issues are at the core of the most crucial decisions about a project. The Triple Constraints in Project Management explores the triangle of time, cost, and performance that b....
Release Date 2004/07 -
The Toyota Way to Service Excellence: Lean Transformation in Service Organizations
Author Karyn Ross , Jeffrey Liker
The world’s bestselling Lean expert shows service-based organizations how to go Lean, gain value, and get results—The Toyota Way.A must-read for service professionals of every level,....
Release Date 2016/09 -
Author Phillip Ledbetter
Much has been written about Toyota over the last 30 years focusing on both its products (superior vehicles), and its operational excellence based on its Toyota Production System (TPS). The Toyota Template details the critical concepts and methods that Taiichi Ohno ....
Release Date 2018/01 -
Author Maia Heyck-Merlin
Streamline your workflow and bring your vision to lifeThe Together Leader is a practical handbook for the busy mission-driven leader. With an emphasis on time management, the book provides all of the tools, templates, and checklists necessary for leaders to stay or....
Release Date 2016/05 -
The Ten Roads to Riches: The Ways The Wealthy Got There (And How You Can Too!)
Author Lara W. Hoffmans , Ken Fisher
If you've ever wondered how the super-rich built their wealth, then this book is for you. The Ten Roads to Riches takes an engaging and informative look at some of America's most famous (and infamous) modern-day millionaires (and billionaires) and reveals how they....
Release Date 2008/10 -
The Ten Principles Behind Great Customer Experiences
Author Matt Watkinson
Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experie....
Release Date 2013/02 -
The Tech Executive Operating System: Creating an R&D Organization That Moves the Needle
Leaders of tech organizations have to regularly adapt their strategies in an ever-changing market. Creating a culture that understands and supports both the technical and the nontechnical is a refined skill that can be difficult to master even for a leader with years of experience. The Tech Executiv.... -
Author Joseph A. Michelli
WAKE UP AND SMELL THE SUCCESS!You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profi....
Release Date 2002/09 -
The Standard for Program Management — Third Edition
Author Project Management Institute
The Standard for Program Management—Third Edition provides a detailed understanding of program management and promotes efficient and effective communication and coordination among various project management groups. Show and hide more
Release Date 2013/01 -
The Standard for Earned Value Management
Author Project Management Institute
The Standard for Earned Value Management builds on the concepts for EVM described in the Practice Standard for Earned Value Management and includes enhanced project delivery information, by integrating concepts and practices from thePMBOK® Guide – Sixth Edition and the Ag....
Release Date 2019/12 -
The Software Project Manager’s Bridge to Agility
Author Stacia Broderick , Michele Sliger
When software development teams move to agile methods, experienced project managers often struggle—doubtful about the new approach and uncertain about their new roles and responsibilities. In this book, two long-time certified Project Management Professionals (PMPRs....
Release Date 2008/05 -
The Software Deployment Mystery - Solved! A Customer Guide
Author Charles P. Brown , Fernando Zuliani , Reid Byers , Calvin Lawrence , Mike Ransom , Ca
To solve any mystery, detectives rely on their experience along with proven tools and techniques to unravel the conundrum. This IBM Redbook addresses the often illusive mystery known as software deployment success. The information, practices, and methods presented i....
Release Date 2004/02 -
The Socially Intelligent Project Manager
Author Kim Wasson
This no-nonsense guide to social intelligence for project managers gives you a step-by-step process for building a bulletproof project team—no matter what gaps exist in personality, geography, culture, or communication style. High-performing teams don't happe....
Release Date 2020/02 -
The Sisters Are Alright, Second Edition, 2nd Edition
A slew of harmful stereotypes continues to follow Black women. The second edition of this bestseller debunks vicious misconceptions rooted in long-standing racism and shows that Black women are still alright. When African women arrived on American shores, the three-headed hydra—servile M.... -
The Silver Lining of Project Uncertainties
Author Barbara Edington , Ting Gao , Thomas G. Lechler
The Silver Lining of Project Uncertainties provides readers with a critical foundation for how to differentiate the management of project risks and uncertainties, how to differentiate project success from project value and how to clearly identify the key elements o....
Release Date 2013/10 -
The Serving Leader, 2nd Edition
Author John Stahl-Wert , Ken Jennings
The Serving LeaderFive Powerful Actions to Transform Your Team, Business, and Community, 10th Anniversary Edition, Revised and ExpandedIt's people who make organizations great, so how can leaders best help their people achieve that greatness? As Ken Jennings ....
Release Date 2016/02 -
The Secret to Successful Knowledge Seeding
Author Sunil Mithas , Ali Tafti , Peng Huang
Launching a peer-to-peer knowledge-sharing platform is not easy. Online support forums have two distinct segments: those who seek product support, and those who provide it. Knowledge seekers are hesitant to ask questions if knowledge contributors are few and far be....
Release Date 2018/04 -
The Scrumban [R]Evolution: Getting the Most Out of Agile, Scrum, and Lean Kanban
Author Ajay Reddy
Create Thriving, High-Performing Teams and Organizations with ScrumbanScrumban allows you to use Kanban as a catalyst for increasingly valuable changes to your existing software development processes, amplifying and expanding upon Scrum’s benefits. Now, there’s a de....
Release Date 2015/07 -
The Scrum Field Guide: Practical Advice for Your First Year
Author Mitch Lacey
Thousands of IT professionals are being asked to make Scrum succeed in their organizations–including many who weren’t involved in the decision to adopt it. If you’re one of them, The Scrum Field Guide will give you skills and confidence to adopt Scrum more rapidly, ....
Release Date 2012/03 -
The Scrum Field Guide: Agile Advice for Your First Year and Beyond, Second Edition
Author Mitch Lacey
Thousands of organizations are adopting Scrum to transform the way they execute complex projects, in software and beyond. This guide will give you the skills and confidence needed to deploy Scrum, resulting in high-performing teams and satisfied customers. Drawing ....
Release Date 2015/12 -
The Remedy: Bringing Lean Thinking Out of the Factory to Transform the Entire Organization
Author Pascal Dennis
A powerful business fable that shows you how to spread Lean business practices to every function of your businessPascal Dennis is a Lean business learner and practitioner who has written four books on the subject of Lean business practices. In The Remedy, he shows h....
Release Date 2010/07