-
Content Marketing: Think Like a Publisher—How to Use Content to Market Online and in Social Media
Author Rebecca Lieb
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Mar....
Release Date 2011/10 -
Learn Marketing with Social Media in 7 Days: Master Facebook, LinkedIn & Twitter for Business
Author Linda Coles
Discover how to use social media to give your business an unbeatable competitive edge in no time!Written by an internationally renowned social media guru, Learn Marketing with Social Media in 7 Days supplies you with the knowledge and tools needed to use Twitter, Li....
Release Date 2011/10 -
Author Tony Lendrum
A practical guide for building and maintaining high performance business relationshipsEvery business sinks or swims on the quality of its relationships and alliances, whether they are between management and staff, departments, subsidiaries, partners, suppliers, or c....
Release Date 2011/10 -
Delivering Knock Your Socks Off Service, 5th Edition
Author John BUSH , PERFORMANCE RESEARCH ASSOCIATES
Who would’ve thought that a practical, fun, easy-to-read customer service book would capture the hearts of hundreds of thousands of readers? Now, celebrating its 20th anniversary, Delivering Knock Your Socks Off Service has been completely revised and is ....
Release Date 2011/10 -
Author Mark McDonald , Anthony Bradley
As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insight....
Release Date 2011/10 -
Recording and Producing Audio for Media
Author Stanley R. Alten
Written by highly respected author Stan Alten, RECORDING AND PRODUCING AUDIO FOR MEDIA introduces readers to the basic techniques and principles necessary for audio production in today's media. Comprehensive, accurate, and up-to-date, the text covers informational,....
Release Date 2011/10 -
Author Brent Chaters
Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the ri....
Release Date 2011/10 -
Salesforce CRM: The Definitive Admin Handbook
Author Paul Goodey
A comprehensive, power-packed guide for all Salesforce Administrators covering everything from setup and configuration, to the customization of Salesforce CRMGet to grips with tips, tricks, best-practice administration principles, and critical design considerations ....
Release Date 2011/10 -
Author Alan Pipes
There are books on the nuts and bolts of web design and there are books about website aesthetics, showcasing examples of good design. How to Design Websites contains the essentials of both, addressing the skillsets required to produce websites that are functional an....
Release Date 2011/10 -
Author Michael Miller
Using Google Advanced Search is the one book you shouldn’t be without if you regularly search the Web. And who doesn’t search the Web with Google or one of its competitors at least once a day? And if you’re a scholar, researcher or teacher, learning how to comb mill....
Release Date 2011/11 -
Author Anastasia Holdren
Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform work....
Release Date 2011/11 -
ISO/IEC 20000: An Introduction to the global standard for service management, Second Edition
Author David Clifford
A newly revised, up-to-date pocket guide to show you how to manage your IT services more effectively. Whatever your business, your capacity to supply products and services to your customers depends on your IT. Yet, all too often, companies and government departmen....
Release Date 2011/11 -
Microsoft Dynamics CRM 2011 New Features
Author Darren Liu , Jim Wang
Get up-to-speed with the new features of Microsoft Dynamics CRM 2011Master the new features of Microsoft Dynamics 2011Use client-side programming to perform data validation, automation, and process enhancementLearn powerful event driven server-side programming metho....
Release Date 2011/11 -
Force.com Developer Certification Handbook (DEV401)
Author Siddhesh Kabe
Probably the best preparation you could have for the DEV401 exam is this comprehensive handbook that covers all the fundamentals. It will put you on track for becoming a Salesforce.com Certified Force.com Developer.Simple and to-the-point examples that can be tried ....
Release Date 2011/11 -
Author Christopher Barger
Build a powerful social media strategy to increase buzz—and the bottom line“Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.”—George G. Smith Jr., Social Strategist, PepsiCo“....
Release Date 2011/12 -
Google+ for Business: How Google's Social Network Changes Everything
Author Chris Brogan
The Complete Business Guide to Google+, Today’s Hottest New Social Network!Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhe....
Release Date 2011/12 -
Creating the Market University
Author Elizabeth Popp Berman
American universities today serve as economic engines, performing the scientific research that will create new industries, drive economic growth, and keep the United States globally competitive. But only a few decades ago, these same universities self-consciously h....
Release Date 2011/12 -
Sams Teach Yourself Microsoft® Dynamics CRM 2011 in 24 Hours
Author Anne Stanton
In just 24 sessions of one hour or less, you’ll learn how to drive powerful business results with Microsoft Dynamics CRM 2011! Using this book’s straightforward, step-by-step approach, you’ll learn how to orchestrate successful CRM projects, automate processes, crea....
Release Date 2012/01 -
Search Engine Optimization All-in-One For Dummies®, 2nd Edition
Author Susan Esparza , Bruce Clay
Ten minibooks cover all you need to know about search engine optimizationSearch engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not covered anywhere e....
Release Date 2012/01 -
Microsoft Dynamics CRM 2011: Dashboards Cookbook
Author Mark AuCoin
Figuring out Dashboards in Microsoft Dynamic CRM doesn’t have to be complicated. The smart way to learn is by following these 50+ recipes that help you visualize your CRM data clearly and communicatively.Take advantage of all of the latest Dynamics CRM dashboard fea....
Release Date 2012/01 -
How to Use Social Media Monitoring Tools
Author Jamie Turner
It’s no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social Media Monitoring Tools, leading social media marketer Jamie....
Release Date 2012/02 -
This is Social Commerce: Turning Social Media into Sales
Author Guy Clapperton
The first book to market on the hottest topic on the webSocial commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be en....
Release Date 2012/02 -
Author Stacey Shepatin , Mike Proulx
The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of ....
Release Date 2012/02 -
The social media MBA: Your Competitive Edge in Social Media Strategy Development & Delivery
Author Christer Holloman
It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how ....
Release Date 2012/02 -
Uncommon Service: How to Win by Putting Customers at the Core of Your Business
Author Anne Morriss , Frances Frei
Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance – for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the r....
Release Date 2012/02 -
Google AdSense Quick Guide: Mastering the New Google AdSense Interface
Author Michael Miller
With the new version of AdSense, Google has changed virtually everything about the interface and added some new features. The navigation structure has been completely overhauled, as have the available types of ads. Google has reorganized the former AdSense Channels ....
Release Date 2012/03 -
The Dynamics of Conflict: A Guide to Engagement and Intervention, Second Edition
Author Bernard Mayer
Praise for the Second Edition of The Dynamics of Conflict"Mayer once again demonstrates his unique ability to weave theory and practice together with real-world examples—whether about warring nations or a family dispute—to help readers better understand both the fun....
Release Date 2012/03 -
Here's the Pitch: How to Pitch Your Business to Anyone, Get Funded, and Win Clients
Author Martin Soorjoo
Advice for every pitch situation a modern day entrepreneur will encounterWhether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Here's ....
Release Date 2012/03 -
Social Media Marketing: An Hour a Day, Second Edition
Author Dave Evans
Updated with 100 pages of new content, this edition is better than everIn the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social medi....
Release Date 2012/03 -
Media Composer® 6: Part 2—Effects Essentials
Author Greg Staten
MEDIA COMPOSER 6: PART 2 - EFFECTS ESSENTIALS is for editors who understand the basics of the editing tools in Media Composer and are ready to move ahead and learn the fundamentals of compositing and finishing within Avid Media Composer 6, the non-linear film/video ....
Release Date 2012/03