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Pitch Perfect: The Art of Promoting Your App on the Web
Author Erica Sadun , Steve Sande
The Must-Have Promotion Guide for Every App and Hardware Developer! Developing your product took lots of hard work over months, nights, and weekends filled with blood, sweat, and tears. Don’t abandon it now. Shower your app with the quality promotion it deserves! E....
Release Date 2013/04 -
Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing
Author Sam Fiorella , Danny Brown
Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition!Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations o....
Release Date 2013/04 -
Standing Out with SEO: Expert Advice from Melanie Mitchell (Collection), 2/e
Author Melanie Mitchell
A brand new collection of practical, up-to-the-minute SEO advice from one of the world’s leading experts, now in a convenient e-format, at a great price!4 authoritative books teach you everything you need to know to drive maximum value from search engine optimizatio....
Release Date 2013/04 -
Author Pamela Block , Ron Southwell , Tom Nicholls , William Houseley
Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume. There are many book....
Release Date 2013/04 -
Developer's Digital Media Reference
Author Janette Bradley , Curtis Poole
Designed for media professionals working across a broad range of formats, Developer's Digital Media Reference is an excellent reference guide for those keeping pace with this dynamic industry. As "convergence" between the World Wide Web, multimedia, and telev....
Release Date 2013/04 -
Author Ian H. Gordon
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP"Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fund....
Release Date 2013/04 -
Search Engine Optimization: Your visual blueprint for effective Internet marketing, 3rd Edition
Author Jim Boykin , Kristopher B. Jones
Your visual, step-by-step guide to search engine optimization, from an Internet marketing expertTechniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most ef....
Release Date 2013/04 -
Built-In Social: Essential Social Marketing Practices for Every Small Business
Author Jeff Korhan
How to redesign your business for social relevance and profitable successMarketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to d....
Release Date 2013/04 -
Teach Yourself VISUALLY Search Engine Optimization (SEO)
Author Rafiq Elmansy
The perfect guide to help visual learners maximize website discoverabilityWhether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is....
Release Date 2013/04 -
Work Smarter with Twitter and HootSuite
Author Alexandra Samuel
You’re on Twitter but can’t keep up with the onslaught of incoming messages. You’re also not sure how to extract value from this social media phenomenon—especially as a professional tool.In Work Smarter with Twitter and HootSuite, social media expert Alexandra Samue....
Release Date 2013/04 -
Microsoft Dynamics CRM 2011 Applications (MB2-868) Certification Guide
Author Danny Varghese
A practical guide on how to use and manage Microsoft Dynamics CRM 2011 that focuses on helping you to pass the Microsoft certification examComprehensive step-by-step guide to help you prepare for the MB2-868 examLoaded with screenshots and key points to help you pas....
Release Date 2013/04 -
Managing Knock Your Socks Off Service, 3rd Edition
Author John Bush , Ron Zemke , Chip R. Bell
In our increasingly connected world, customer service can make or break a business. Companies that excel keep customers coming back—and those who don’t soon discover that word spreads fast. The difference is in how managers train, coach, and support....
Release Date 2013/05 -
IBM FileNet Content Manager Implementation Best Practices and Recommendations
Author Dimitris Tzouvelis , Michael Seaman , Sridhar Satuloori , Elizabeth Koumpan , Ruth H
IBM® FileNet® Content Manager Version 5.2 provides full content lifecycle and extensive document management capabilities for digital content. IBM FileNet Content Manager is tightly integrated with the family of IBM FileNet products based on the IBM FileNet P8 techni....
Release Date 2013/06 -
The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer’s Business
Author Richard Chase , Sriram Dasu
Understand Consumer Psychology to Drive Profits and GrowthWant to know exactly what’s driving your customer’s behavior?NOW YOU CAN!The Customer Service Solution explains how consumers perceive services and shows you how toenhance the customer experience every time. ....
Release Date 2013/06 -
Managing Customer Service, 5th Edition
Author Institute of Leadership & Institute of Leadership & Management
Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certificate in First Line Management. The learning content is also closely a....
Release Date 2013/06 -
Author David Amerland
Optimize Your Sites for Today’s Radically New Semantic SearchBreakthrough “semantic search” techniques are already transforming Google™’s search results. If you want to be found, yesterday’s SEO techniques won’t cut it anymore. Google Semantic Search tells you what....
Release Date 2013/06 -
Author Andrew McStay
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity ....
Release Date 2013/06 -
Advertising A New Approach (RLE Advertising)
Author Walter Taplin
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure sale....
Release Date 2013/06 -
Author Veronica Binda
Throughout the Twentieth Century, big business has been a basic institution. Large corporations have provided a fundamental contribution to the wealth of nations and, at the same time, have had a remarkable impact on the political and social systems within which the....
Release Date 2013/06 -
Advertising in Tourism and Leisure
Author Annette Pritchard , Nigel Morgan
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces t....
Release Date 2013/06 -
Author David Ballantyne , Adrian Payne , Martin Christopher
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cut....
Release Date 2013/06 -
Takaful Investment Portfolios: A Study of the Composition of Takaful Funds in the GCC and Malaysia
Author Abdulrahman Khalil Tolefat , Mehmet Asutay
A groundbreaking study of the investment portfolios of takaful companies, their general investment patterns, and their future investmentsThe Islamic finance industry has witnessed remarkable growth over the last decade, and one of the most successful segments—poised....
Release Date 2013/06 -
Social Media Engagement For Dummies
Author Danielle Elliott Smith , Aliza Sherman
Put "engage" front and center in your social media marketing engagement strategies!When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how....
Release Date 2013/06 -
Inbound Marketing and SEO: Insights from the Moz Blog
Author Thomas Høgenhaven , Rand Fishkin
Learn from the leading resource on the latest inbound marketing techniquesAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels.....
Release Date 2013/06 -
Teach Yourself VISUALLY Salesforce.com
Author Richard Wentk , Justin Davis
An ideal way for visual learners to get up to speed with salesforce.comSalesforce.com is the global leader in on-demand customer relationship management (CRM) and helps companies all over the world manage their sales, marketing, and customer service and support oper....
Release Date 2013/06 -
The Seven Success Factors of Social Business Strategy
Author Brian Solis , Charlene Li
How to align social media with business strategy for real resultsFor years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time fo....
Release Date 2013/06 -
Microsoft Dynamics CRM 2011 Cookbook
Author Dipankar Bhattacharya
Includes over 75 incredible recipes for deploying, configuring, and customizing your CRM applicationStep-by-step guide to deploy Dynamics CRM 2011 components, configuring claim-based authentication and IFD deploymentFocus on Dynamics CRM 2011 server maintenance and ....
Release Date 2013/06