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Superconsumers

Eddie Yoon

Successful Local Broadcast Sales

Paul Weyland

Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management

Hoss Hostetler, Aaron Yetter, Justin Mathena

Success in Selling: Developing a World-Class Sales Ecosystem

Reza Sisakhti

Structural Dynamics and Vibration in Practice

Douglas Thor

Strategic Marketing for High Technology Products

Thomas Fotiadis

Stop Selling and Start Leading

Deb Calvert, Barry Z. Posner, James M. Kouzes

Statistical Methods in Customer Relationship Management

J. Andrew Petersen, V. Kumar

Standing Out with SEO: Expert Advice from Melanie Mitchell (Collection), 2/e

Melanie Mitchell

Sports Marketing, 5th Edition

Mark R. Lyberger, Matthew D. Shank

SPIN Selling

Neil Rackham

Socialnomics: How Social Media Transforms the Way We Live and Do Business, Revised and Updated

Erik Qualman

Socialnomics: How Social Media Transforms the Way We Live and Do Business, 2nd Edition

Erik Qualman

Socialized!: How the Most Powerful Businesses Harness the Power of Social

Mark Fidelman

SocialCorp: Social Media Goes Corporate

Joel Postman

Social work

Wolfgang Schröer, Lothar Böhnisch

Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

Stacey Shepatin, Mike Proulx

Social Selling Mastery

Jamie Shanks

Social Networking Spaces: From Facebook to Twitter and Everything In Between (Beginning)

Todd Kelsey

Social Network Sites for Scientists

Jose Luis Ortega

Social Network Analysis for Startups

Alexander Kouznetsov, Maksim Tsvetovat

Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

Barry Libert

Social Media Security

Michael Cross

Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis

Nicole Matejic

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization

Olivier Blanchard

Social Media Metrics For Dummies

Leslie Poston

Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media

Liana Evans

Social Media Marketing: An Hour a Day, Second Edition

Dave Evans

Social Media Marketing, Second Edition, 2nd Edition

Emi Moriuchi

Social Media Marketing – Praxishandbuch für Twitter, Facebook, Instagram & Co., 5th Edition

Corina Pahrmann, Katja Kupka

Superconsumers

Author Eddie Yoon
Release Date 2016/11
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable abou....
Successful Local Broadcast Sales

Author Paul Weyland
Release Date 2007/09
For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcas....
Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management

Author Hoss Hostetler , Aaron Yetter , Justin Mathena
Release Date 2008/12
Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management is aimed at readers who are interested in understanding how to successfully implement Microsoft Dynamics CRM 4.0 within their projects. It is intended as an implementation roadmap....
Success in Selling: Developing a World-Class Sales Ecosystem

Author Reza Sisakhti
Release Date 2015/12
Success in Selling: Developing a World-Class Sales Ecosystem presents timely research on key trends reshaping today’s sales profession and introduces the new ATD World-Class Sales Competency Model. An indispensable reference for assembling a world-class sales....
Structural Dynamics and Vibration in Practice

Author Douglas Thor
Release Date 2008/01
This straightforward text, primer and reference introduces the theoretical, testing and control aspects of structural dynamics and vibration, as practised in industry today. Written by an expert engineer of over 40 years experience, the book comprehensively opens up....
Strategic Marketing for High Technology Products

Author Thomas Fotiadis
Release Date 2018/05
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a....
Stop Selling and Start Leading

Author Deb Calvert , Barry Z. Posner , James M. Kouzes
Release Date 2018/03
Make extraordinary sales happen! In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how ....
Statistical Methods in Customer Relationship Management

Author J. Andrew Petersen , V. Kumar
Release Date 2012/09
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) ....
Standing Out with SEO: Expert Advice from Melanie Mitchell (Collection), 2/e

Author Melanie Mitchell
Release Date 2013/04
A brand new collection of practical, up-to-the-minute SEO advice from one of the world’s leading experts, now in a convenient e-format, at a great price!4 authoritative books teach you everything you need to know to drive maximum value from search engine optimizatio....
Sports Marketing, 5th Edition

Author Mark R. Lyberger , Matthew D. Shank
Release Date 2014/10
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach,....
SPIN Selling

Author Neil Rackham
Release Date 1988/05
The international bestseller that revolutionized high-end selling!Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-doc....
Socialnomics: How Social Media Transforms the Way We Live and Do Business, Revised and Updated

Author Erik Qualman
Release Date 2010/11
Praise for Socialnomics"It's obvious that Erik Qualman's passion is social media."—Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."—Forbes....
Socialnomics: How Social Media Transforms the Way We Live and Do Business, 2nd Edition

Author Erik Qualman
Release Date 2012/11
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its powerSocialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how busines....
Socialized!: How the Most Powerful Businesses Harness the Power of Social

Author Mark Fidelman
Release Date 2012/11
Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies – Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accom....
SocialCorp: Social Media Goes Corporate

Author Joel Postman
Release Date 2008/12
This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While th....
Social work

Author Wolfgang Schröer , Lothar Böhnisch
Release Date 2016/11
In many regions of the world the twenty-first century has started with a structure of endless challenges for social work. Social work seems to be in demand almost everywhere, from support schemes for children and young people into adulthood and on to support for el....
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

Author Stacey Shepatin , Mike Proulx
Release Date 2012/02
The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of ....
Social Selling Mastery

Author Jamie Shanks
Release Date 2016/09
A concrete framework for engaging today's buyer and building relationshipsSocial Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social S....
Social Networking Spaces: From Facebook to Twitter and Everything In Between (Beginning)

Author Todd Kelsey
Release Date 2010/03
What the heck is Facebook? Twitter? Blogging? This book answers these questions and explains how to use a variety of social networking sites to keep in touch, stay in business, and have fun.This book covers the main social networking "spaces," and introduces some of....
Social Network Sites for Scientists

Author Jose Luis Ortega
Release Date 2016/07
Social Network Sites for Scientists: A Quantitative Survey explores the newest social network sites (for example, ResearchGate and Academia.edu) and web bibliographic platforms (Mendeley, Zotero) that have recently emerged for the scholarly community to use in the....
Social Network Analysis for Startups

Author Alexander Kouznetsov , Maksim Tsvetovat
Release Date 2011/09
Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available.Social network analysis (SNA) is a discipline that predates Facebook and Twitter ....
Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

Author Barry Libert
Release Date 2010/08
It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these ....
Social Media Security

Author Michael Cross
Release Date 2013/11
Social networks, particularly public ones, have become part of the fabric of how we communicate and collaborate as a society. With value from micro-level personal networking to macro-level outreach, social networking has become pervasive in people’s lives and is now....
Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis

Author Nicole Matejic
Release Date 2015/09
Avoid becoming a #PRFail with a solid social media strategySocial Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understandi....
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization

Author Olivier Blanchard
Release Date 2011/02
Discover exactly how to manage and measure your social media efforts, understand your true ROI - and maximize itThe first book about social media written by a business executive for executivesConnects the dots between program development, integration, management, an....
Social Media Metrics For Dummies

Author Leslie Poston
Release Date 2012/06
Discover how to gauge your online success based on social media metricsWith so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social medi....
Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media

Author Liana Evans
Release Date 2010/06
ProfitBigfrom Social Media: Strategies and Solutions That Work!Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-ren....
Social Media Marketing: An Hour a Day, Second Edition

Author Dave Evans
Release Date 2012/03
Updated with 100 pages of new content, this edition is better than everIn the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social medi....
Social Media Marketing, Second Edition, 2nd Edition

Author Emi Moriuchi
Release Date 2019/04
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers’ vote of confidence, which is a form of s....
Social Media Marketing – Praxishandbuch für Twitter, Facebook, Instagram & Co., 5th Edition

Author Corina Pahrmann , Katja Kupka
Release Date 2019/12
Sie möchten eine Social-Media-Strategie entwickeln, die wirklich zu Ihrem Unternehmen passt? Sie suchen praxistaugliche Antworten auf typische Fragen des Social-Media-Alltags? In diesem erweiterten und durchgehend aktualisierten Standardwerk finden Sie solides Grundwissen....

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