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Author Meg Riedinger , Mallorie Rosenbluth , Carrie Kerpen , Dave Kerpen
The NEW YORK TIMES and USA TODAY bestseller—updated with today’s hottest sites! A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel ....
Release Date 2015/03 -
How to Use Social Media Monitoring Tools
Author Jamie Turner
It’s no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social Media Monitoring Tools, leading social media marketer Jamie....
Release Date 2012/02 -
We: How to Increase Performance and Profits Through Full Engagement
Author Kevin Kruse , Rudy Karsan
Achieve a fully engaged workforceWhat if every single employee-every single one-worked in their dream job, utilized their best talents, worked with an inspirational leader and was fully engaged in their role?For companies, this scenario leads to breakthroughs in pro....
Release Date 2011/01 -
Social Media for Trainers: Techniques for Enhancing and Extending Learning
Author Jane Bozarth
A how-to resource for incorporating social media into trainingWhether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth ....
Release Date 2010/09 -
The Relationship Edge: The Key to Strategic Influence and Selling Success, Third Edition
Author Wally Wood , Jerry Acuff
Get a practical, actionable, three-step process to build and leverage important relationshipsMost people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers-but few of us know how to consciously and systema....
Release Date 2011/02 -
Author Ed Wallace
Relationships hold companies together and fuel future growth. From connecting with customers to forging high-performing teams, success depends on everyone working well together. Yet many leaders prioritize potential relationships and take established ones for grant....
Release Date 2016/10 -
Author R. Craig Lefebvre
How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain....
Release Date 2013/02 -
Author Lauren Vaccarello , Maura Ginty , William Leake
Learn to take full advantage of search and social media for B2B marketingBusiness-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented....
Release Date 2012/08 -
Website Optimization: An Hour a Day
Author Rich Page
Captivate your website visitors, supercharge your conversion rates and beat your online competition!This hands-on resource steps you through the tools, best practices, test ideas and strategies needed to effectively optimize and improve any kind of website and gener....
Release Date 2012/05 -
Wiley Revenue Recognition plus Website
Author Joanne M. Flood
Everything you need to understand and implement the new converged FASB-IASB revenue recognition standardWiley Revenue Recognition provides an overview of the new revenue recognition standard and instructs financial statement preparers step-by-step through the new m....
Release Date 2017/02 -
Sales Presentations For Dummies
Author Julie M. Hansen
Are your sales presentations stuck in the 20th century?Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Motivating toda....
Release Date 2015/10 -
Author Ian Dodson
The premier guide to digital marketing that works, and a solid framework for successThe Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry....
Release Date 2016/04 -
Author Phil M. Jones
The sales guide for non-sales professionalsExactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services....
Release Date 2018/01 -
The Conversion Code, 2nd Edition
Author Chris Smith
The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses. In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital marketing and lead conversion expert Chris Smith d....
Release Date 2022/05 -
Service Availability: Principles and Practice
Author Francis Tam , Maria Toeroe
Our society increasingly depends on computer-based systems; the number of applications deployed has increased dramatically in recent years and this trend is accelerating. Many of these applications are expected to provide their services continuously. The Service Ava....
Release Date 2012/06 -
Author David J. Cichelli
Leverage the full power of your sales force with a cutting-edge compensation program Salespeople are motivated by many things—and how they’re paid tops the list. Sales compensation is one of the best tools for motivating any sales force and thus maximizing business....
Release Date 2017/11 -
Author Bill Stinnett
Actionable advice for sales professionals and business owners for growing sales in today’s increasingly virtual marketplaceRapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and ....
Release Date 2022/10 -
Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand
Author Cindy McGovern
Learn how to create, live, and sell your own personal brand—even if you hate sales!—with step-by-step help from the First Lady of SalesNo matter what your role or title is at work, selling is an important part of what you do—whether you're selling a product, an idea, or a new way of doing things. B....
Release Date 2022/09 -
Author Jeb Blount
Find the motivation and confidence to stay on top when everything hits the fanIn volatile times, it is hard to sell. It seems like every company is on a spending freeze, cutting back, or pushing off making decisions. Buyers become scarce and the competition for the few that are still buying is fierc....
Release Date 2022/10 -
Author Shumeet Baluja
What happens when a naive intern is granted unfettered access to people's most private thoughts and actions? Stephen Thorpe lands a coveted internship at Ubatoo, an Internet empire that provides its users with popular online services, from a search engine and e-mai....
Release Date 2011/03 -
Creating the Market University
Author Elizabeth Popp Berman
American universities today serve as economic engines, performing the scientific research that will create new industries, drive economic growth, and keep the United States globally competitive. But only a few decades ago, these same universities self-consciously h....
Release Date 2011/12 -
Author Geoffrey Garver , Peter Brown
Our current economic system—which assumes endless growth and limitless potential wealth—flies in the face of the fact that the earth's resources are finite. The result is increasing destruction of the natural world and growing, sometimes lethal, tension betwe....
Release Date 2009/02 -
Administrating Microsoft Dynamics 365 Business Central Online
Author Andrey Baludin
A hands-on guide to learning Dynamics 365 Business Central Admin Center to manage SaaS environments and set up cloud migration from an on-premise environmentKey FeaturesManage and create Business Central environments of different types and plan your apps for future releasesSet up the telemetry on a ....
Release Date 2022/07 -
Implementing Service Quality based on ISO/IEC 20000: A Management Guide, Third Edition
Author Michael Kunas
A guide to ISO/IEC 20000 - implementation and certificationISO/IEC 20000 is an important international standard for IT service providers. Implementation and certification will improve your business processes and practices. It will reassure your customers that your c....
Release Date 2012/10 -
Integrated Marketing Communication: Pentacom, 4/e, 4th Edition
Author Décaudin Jean-Marc , Muneesh Muneesh , Abbo Marie-Hélène , Malaval Philippe
Integrated Marketing Communication: Pentacom is a unique and comprehensive book on integrated communication. The title of the book includes the word 'Pentacom' as it focuses on five major categories of communications (B-to-C, B-to-B, internal, financial and corp....
Release Date 2015/04 -
Author James F. Parker
This Element is an excerpt from Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits (9780132343343) by James F. Parker. Available in print and digital formats.How to get employees to think like owners (stock helps, but it’s just part....
Release Date 2010/06 -
Clout: The Art and Science of Influential Web Content
Author Colleen Jones
Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. M....
Release Date 2010/12 -
Understanding SEO: Building a Foundation for Long Term Success
Author Melanie Mitchell
The web’s more crowded than ever – and that means Search Engine Optimization is more critical than ever. All too often, SEO is viewed as a mysterious “black art” – but it doesn’t need to be. In Understanding SEO: Building a Foundation for Long Term Success, leading ....
Release Date 2012/05