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Facebook® & Twitter® For Seniors For Dummies®
Author Marsha Collier
A fun and easy social media guide for the over-55 setPeople over 55 were the fastest-growing user group on Facebook in the first half of 2009, and they're flocking to Twitter at a faster rate than their under-20 grandchildren. From basic information about establish....
Release Date 2010/09 -
Microsoft Dynamics® CRM 2011 Step by Step
Author Jim Steger Mike Snyder and Brendan Landers
The smart way to learn Microsoft Dynamics CRM 2011—one step at a time! Use the easy-to-follow lessons to master the fundamentals of creating and managing accounts; working directly within familiar tools such as Microsoft Outlook; tracking customer activity and commu....
Release Date 2011/01 -
Display Advertising: An Hour a Day
Author Corey Koberg , David Booth
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaignThe display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized business....
Release Date 2012/09 -
Author Gary Burnison
Lead is a different kind of book. Rather than being the "last word" on leading others, it is meant to be the "first word"—an invitation to the reader to reflect on what the leadership journey means to each and every individual.At its core, Lead will benefit anyone w....
Release Date 2013/07 -
Author Alison Kramer , Scott Stratten
Easy to digest tips and tools on how not to run a businessExperts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advic....
Release Date 2013/10 -
Optimization Modeling with Spreadsheets, 3rd Edition
Author Kenneth R. Baker
An accessible introduction to optimization analysis using spreadsheetsUpdated and revised, Optimization Modeling with Spreadsheets, Third Edition emphasizes model building skills in optimization analysis. By emphasizing both spreadsheet modeling and optimization to....
Release Date 2015/07 -
Fundraising for Social Change, 7th Edition
Author Kim Klein
The bible of grassroots fundraising, updated with the latest tools and methodsFundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits n....
Release Date 2016/05 -
YouTube Channels For Dummies, 2nd Edition
Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel..... -
Author Aron Levin
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertisi....
Release Date 2019/11 -
What Great Service Leaders Know and Do
Author Leonard A. Schlesinger , W. Earl Sasser , James L. Heskett
Entire service businesses have been built around the ideas of Heskett, Sasser, and Schlesinger, pioneers in the world of service. Now they test their ideas against the actual experiences of successful and unsuccessful practitioners, as well as against demands o....
Release Date 2015/09 -
Marketing Plan Templates for Enhancing Profits
Author Elizabeth Rush Kruger
This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic deci....
Release Date 2015/11 -
Microsoft Dynamics AX 2012 R2 Services
Author Kenny Saelen , Klaas Deforche
Using Microsoft Dynamics AX to create and run your own services is made plain sailing with this in-depth tutorial. Covering everything from document services to building customized services and batch processing, it’s the complete guide.In DetailIntegrating Microsoft....
Release Date 2014/03 -
Author Magulan D
Revolutionize the use of simple query strings to make them more efficient using SOQLIn DetailThis practical guide will tell you everything you need to know about SOQL statements. You will learn the optimum way to write complex SOQL statements with this easy-to-under....
Release Date 2014/04 -
Microsoft Dynamics AX 2012 Development Cookbook
Author Mindaugas Pocius
Customizing Dynamics AX to suit the specific needs of an organization is plain sailing when you use this cookbook of modifications. With more than 80 practical recipes it’s the perfect handbook for all Dynamics AX developers.Develop powerful, successful Dynamics AX ....
Release Date 2012/05 -
Salesforce.com Customization Handbook
Author Sagar Pareek , Rakesh Gupta
Customize Salesforce to automate your business requirements In DetailSalesforce.com has contributed in bringing about a social revolution to the Internet era. Salesforce.com provides you with the power of cloud computing, enabling you to quickly build enterprise app....
Release Date 2014/09 -
Tiger Woman on Wall Street: Winning Business Strategies from Shanghai to New York and Back
Author Junheng Li
"For investors who are feeling tipsy at 'The Red Party,' Tiger Woman on Wall Street is a much-needed sobering up."--Forbes.comJunheng Li was the perfect Chinese tiger daughter, but from childhood on, she dreamed about America and working on Wall Street. Born in Sh....
Release Date 2013/10 -
Shifting from YouTube to Ustream and Beyond
Author Michael Tasner
This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097), by Michael Tasner. Available in print and digital formats.Go beyond YouTube: use Ustream.TV to deepen user interact....
Release Date 2010/07 -
Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself
Author Kyle Lacy , Erik Deckers
Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use ....
Release Date 2012/07 -
Author Andrew McStay
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity ....
Release Date 2013/06 -
Author Robert Barocci , Taddy Hall , Steve Rappaport , Joseph Plummer
Praise for The Online Advertising Playbook"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The O....
Release Date 2007/04 -
Author Mike Weinberg , Paul Smith
Despite all the high-tech tools available to salespeople, the most personal method still works best.Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connec....
Release Date 2016/09 -
Author Nicholas J. Webb
The best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences. How well do you know your customers?What Customers Crave examines how the hyper-connected economy is radically changing consumer expe....
Release Date 2016/10 -
Author John Chen
Use technology to increase loyalty and productivity in your employees50 Digital Team-Building Games offers fun, energizing meeting openers, team activities, and group adventures for business teams, using Twitter, GPS, Facebook, smartphones, and other technology. The....
Release Date 2012/05 -
The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment
Author Christer Holloman
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media pl....
Release Date 2014/06 -
Author Marc Benioff , Maria Valdivieso de Uster , Homayoun Hatami , Thomas Baumgartner
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.There are no simple solutions to this situation, but in this thoroughly ....
Release Date 2016/05 -
Author Judith Humphrey
Be Prepared to Lead in the Moment: Assess, think, and respond on-the-spotImpromptu shows leaders how to think on their feet and respond eloquently in every situation. Never have there been so many opportunities to inspire and influence in everyday situations -- ele....
Release Date 2017/12 -
Introducing SEO: Your quick-start guide to effective SEO practices
Author Anirudh Prabhu , Aravind Shenoy
Use this easy-to-digest brief introduction to leverage search engine optimization (SEO) - an imperative methodology used to improve the visibility of websites using different strategies and techniques.Using a calculative and practical approach, this book teaches yo....
Release Date 2016/07 -
Author Philip Weinmeister
Use this hands-on guide to build powerful solutions on the Salesforce platform without using a single line of code. This revised and expanded second edition includes Process Builder, Flow Builder, Lightning App Builder, Lightning Bolt Solutions, and more.Practical ....
Release Date 2019/06 -
Author Paul Barnett
The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and consumption shifts to different channel....
Release Date 2016/01 -
Relationship Marketing Re-Imagined
Author Ahmet Bayraktar , Can Uslay , Naresh K. Malhotra
Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features,....
Release Date 2016/04