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Sitecore Cookbook for Developers
Author Yogesh Patel
Over 70 incredibly effective and practical recipes to get you up and running with Sitecore developmentAbout This BookBuild enterprise-level rich websites quickly and deliver the best possible content management to your websiteGet maximum usage of functionalities li....
Release Date 2016/04 -
Author Reshma Shah , Jamie Turner
Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have uns....
Release Date 2014/08 -
Microsoft Dynamics™ CRM 4 For Dummies®
Author Scott Weiss , David Lee , Joel Scott
Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you’re already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM s....
Release Date 2008/07 -
Twitter® Marketing For Dummies®
Author Kyle Lacy
An introductory guide to effectively using Twitter to grow your business!The field of social media marketing is exciting, cutting-edge, and...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing....
Release Date 2009/11 -
Author David Ballantyne , Adrian Payne , Martin Christopher
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cut....
Release Date 2013/06 -
Author Jessica Fewless , Peter Isaacson , Chris Golec
Account-Based Marketing is changing the discipline of marketing—Why?Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. W....
Release Date 2019/03 -
The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers
Author Tim Riesterer , Erik Peterson
Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansionIndustry analysts report that up 70- 80% of business growth comes from existing customers.So why are you still investing....
Release Date 2020/02 -
Practical Salesforce.com Development Without Code: Customizing Salesforce on the Force.com Platform
Author Philip Weinmeister
Are you facing a challenging Salesforce.com problem—say, relating to customization, configuration, reporting, dashboards, or formulation—that you can’t quite crack? Or maybe you are hoping to infuse some creativity into your solution design strategy to solve problem....
Release Date 2014/12 -
Service Excellence in Organizations, Volume I
Author Fiona Urquhart
This book explores the basic tenets of service excellence, opening to distinguish customer service from service excellence, and explore the driving aspects of strategy and philosophy.The brand promise to customers creates expectations; hooks targeted and segmented ....
Release Date 2019/06 -
Implementing Microsoft Dynamics 365 for Finance and Operations
Author JJ Yadav , Yogesh Kasat , Rahul Mohta
Harness the power of Dynamics 365 Operations and discover all you need to implement itAbout This BookMaster all the necessary tools and resources to evaluate Dynamics 365 for Operations, implement it, and proactively maintain it.Troubleshoot your problems effective....
Release Date 2017/09 -
Author Shama Kabani
In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide.Whether you use social media now or not, people are already talking about your company online. By becoming part of....
Release Date 2013/01 -
From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company
Author Scott A. Shane
In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise. This book focuses squarely on the issues and challenges faced by franchisors. Shane answers key questions such as: What do successful franchisors....
Release Date 2005/01 -
EMC for Product Designers, 5th Edition
Author Tim Williams
EMC for Product Designers, Fifth Edition, provides all the key information needed to meet the requirements of the EMC compliance standards. More importantly, it shows how to incorporate EMC principles into the product design process, avoiding cost and performance p....
Release Date 2016/10 -
How to Win: The Argument, the Pitch, the Job, the Race
Author Rob Yeung
NEVER COME SECOND PLACE AGAINIf you're not winning, you're losing. And you don't want to be a loser, do you?Life is full of opportunities to win or lose on a daily basis. Want to win arguments, negotiate better and get your way in more discussions? Want to pitch ....
Release Date 2014/03 -
The Service Pro: Creating Better, Faster, and Different Customer Experiences
Author Josh Stroup , Rick Tate
This book provides a fundamental understanding of the competencies and tactics that increase customer retention and referrals. Ideal for both employees who serve customers directly or indirectly and those who manage them, this book offers lessons that will build pro....
Release Date 2003/01 -
10 Steps to Successful Social Networking for Business
Author Darin E. Hartley
Social networking has the potential to change the game for many businesses by connecting services or products directly to customers, but it can be hard to know where to start and how to use these technologies. 10 Steps to Social Networking for Business is your prime....
Release Date 2010/05 -
Author Carrie Marshall
Engaging with customers through social media is essential for businesses in this day and age. Writing for social media is different to standard business writing and it can be difficult to get right. Even big brands can get it very wrong. This book walks you through....
Release Date 2018/11 -
Author Greg Moss
Modernize and upgrade your enterprise ERP environment by learning to work with the stable and essential components of Odoo 12 from scratchKey FeaturesLearn the fundamentals of Odoo, a comprehensive enterprise management platform, without writing a single line of code Cre....
Release Date 2019/10 -
Odoo 12 Development Cookbook - Third Edition
Author Parth Gajjar , Alexandre Fayolle , Holger Brunn
Build customized solutions for your business using the latest features of Odoo 12 and PythonKey FeaturesGet up to speed with Odoo 12 to create custom and reusable modules Interconnect your application with other systems by implementing web APIs Understand the mechanisms....
Release Date 2019/04 -
Walking the Walk: Having Your Customers Love You
Author Stewart Emery , Robert Brunner , Russ Hall
This Element is an excerpt from Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446) by Robert Brunner and Stewart Emery. Available in print and digital formats.A process, not an event: achieving total commitment to building a de....
Release Date 2010/02 -
Author Jason Falls , Erik Deckers
This is the first no-holds-barred, no B.S., no "Kumbaya" guide to social media marketing for business. It's the perfect book for every decision-maker who's ready to move beyond soft platitudes about social media "conversations," and achieve results: measurable imp....
Release Date 2011/09 -
Business Strategies for the Bottom of the Pyramid (Collection)
Author Eric Kacou , Stuart L. Hart , Ted London
3 extraordinary books show how to build “bottom of the pyramid” businesses that are sustainable, scalable, and profitable!Three remarkable books help you overcome the pitfalls of “bottom of the pyramid” business, learn from the pioneers’ successes and failures, and ....
Release Date 2011/08 -
Google+ for Business: How Google's Social Network Changes Everything
Author Chris Brogan
The Complete Business Guide to Google+, Today’s Hottest New Social Network!Every week, millions more people sign up for Google+: Suddenly, it’s today’s hottest new social network. Google+ for Business reveals why Google+ offers business opportunities available nowhe....
Release Date 2011/12 -
Google Advertising Tools, 2nd Edition
Author Harold Davis
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, inc....
Release Date 2009/11 -
Statistical Methods in Customer Relationship Management
Author J. Andrew Petersen , V. Kumar
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) ....
Release Date 2012/09 -
Author Paul Johnson , Paul D. Sonkin
Learn the overlooked skill that is essential to Wall Street successPitch the Perfect Investment combines investment analysis with persuasion and sales to teach you the "soft skill" so crucial to success in the financial markets. Written by the leading authorities i....
Release Date 2017/09 -
Brilliant Marketing, 3rd Edition
Author Richard Hall
Marketing has never been so important because business has never been so competitive.Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lo....
Release Date 2016/11 -
Salesforce Data Architecture and Management
Learn everything you need to become a successful data architect on the Salesforce platformKey FeaturesAdopt best practices relating to data governance and learn how to implement themLearn how to work with data in Salesforce while maintaining scalability and security of an instanceGain insights into ....