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Harvard Business Review on Increasing Customer Loyalty
Author Harvard Business Review
How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives,....
Release Date 2011/04 -
Author Richard Reisman
Businesses recognize the need to become more customer focused, but struggle to see how. At the same time, our logic and business models for selling digital content and services are broken. Digital relationships enable services at low cost, but we still focus on di....
Release Date 2016/09 -
Building Expert Business Solutions with Zoho CRM
Create world-class Zoho CRM solutions tailored to be a game changer for your business and transform the way you collect, manage, and use customer dataKey FeaturesUnlock the full potential of advanced Zoho CRM features to supercharge your business solutionsCustomize your Zoho CRM solutions to achieve.... -
The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Second Edition
Author Lon Safko
The bestselling bible for social media is now completely revised and updated!The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to rea....
Release Date 2010/09 -
Author Edwin D. Fuller
"You can't lead with your feet on the desk . . . or your brain on hold. Ed Fuller brings experience, intelligence, and heart to this inspiring guide to building relationships and the good things that follow when you do. The message is delivered in an engaging style....
Release Date 2011/03 -
Author Alan Chambers
Let your lifelong adventure begin todayLead Yourself to Success is your personal guidebook to greatness. Alan Chambers has led many expeditions to the North and South poles but you don't have to lead a national team or a multinational corporation to be successful,....
Release Date 2019/01 -
Search Engine Optimization For Dummies, 5th Edition
Author Peter Kent
Increase your online ranking with this beginner guide to SEO!Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll lear....
Release Date 2012/07 -
The Voice of the Rising Generation
Author Keith Whitaker , Susan E. Massenzio , James E. Hughes Jr.
Avoid "Shirtsleeves to Shirtsleeves" by Finding Your VoiceGrowing up in a family with significant wealth or a family business can often feel like an exercise in silence. What should you ask? Whom should you ask? When? Is it ever right to talk about such things?The ....
Release Date 2014/09 -
Author Mark R. Lyberger , Matthew D. Shank
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach,....
Release Date 2014/10 -
Author Lori Calcott , Bart Weller
There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords wil....
Release Date 2012/05 -
Author Stella Minahan
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book ha....
Release Date 2011/09 -
Catering and Convention Service Survival Guide in Hotels and Casinos
Author Patti J. Shock , Lisa Lynn Backus
The role of the catering and convention service manager (CCSM) is diverse and must juggle event components. This book imparts authors’ in-depth knowledge of what a CCSM does, what emotional and technical skills are required, how to relate to planners, and exe....
Release Date 2017/05 -
Social Media Marketing, Second Edition, 2nd Edition
Author Emi Moriuchi
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers’ vote of confidence, which is a form of s....
Release Date 2019/04 -
Highly Effective Marketing Analytics
Author Mu Hu
Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.The book reveals why marketing analytics has not yet kept th....
Release Date 2019/12 -
How Customers View Self-service Technologies
Author Joel E. Collier , Sheryl E. Kimes
Consumers are not running away from self-service options — just poorly implemented ones. Managers often underestimate customer’s need for employee interaction during a self-service experience, as well as customer desires for convenience and for transact....
Release Date 2015/10 -
Social Network Sites for Scientists
Author Jose Luis Ortega
Social Network Sites for Scientists: A Quantitative Survey explores the newest social network sites (for example, ResearchGate and Academia.edu) and web bibliographic platforms (Mendeley, Zotero) that have recently emerged for the scholarly community to use in the....
Release Date 2016/07 -
Author Michael Miller
Using Google Advanced Search is the one book you shouldn’t be without if you regularly search the Web. And who doesn’t search the Web with Google or one of its competitors at least once a day? And if you’re a scholar, researcher or teacher, learning how to comb mill....
Release Date 2011/11 -
Author Mark D. Hawker
In The Developer’s Guide to Social Programming, Mark Hawker shows developers how to build applications that integrate with the major social networking sites. Unlike competitive books that focus on a single social media platform, this book covers all three leading pl....
Release Date 2010/08 -
Twitter® For Dummies®, 2nd Edition
Author Leslie Poston , Michael E. Gruen , Laura Fitton
A fully updated guide to the how and why of using TwitterThe fastest-growing social network utility sports new features, and they're all covered in this how-to guide from a leading Twitter marketing consultant. Nearly 20 million people are tweeting on Twitter, and ....
Release Date 2010/08 -
The Social Executive: How to Master Social Media and Why its Good for Business
Author Dionne Kasian-Lew
Social media is not about social media. It's about leadership and connections.Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these ....
Release Date 2014/08 -
Author David B. Thomas , Mike Barlow
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. ....
Release Date 2011/02 -
Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
Author Dave Peck
Be sure you've addressed the most important questions before using social media to market your company or brand!From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns....
Release Date 2011/09 -
Author David Meerman Scott
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of successThis is the fifth edition of the pioneering guide to the future of marketing. The New Rules ....
Release Date 2015/10 -
Author Brian Halligan , Anthony Kennada
Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands"The Uber of this""The Salesforce of that""It's like Instagram, but for…"There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companie....
Release Date 2019/10 -
A Profile of the United States Toy Industry
Author Christopher Byrne
The toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business.....
Release Date 2013/10 -
Interact and Engage!: 50+ Activities for Virtual Training, Meetings, and Webinars
Author Tom Stone , Kassy LaBorie
Convince your online participants to tune in—and get them to interact and engage. Virtual classroom training is here to stay, and web and video conferencing is close to ubiquitous. Interact and Engage! offers proven strategies for captivating your live onl....
Release Date 2014/09 -
The Essential Social Media Marketing Handbook
Author Gail Z. Martin
It’s time to take the fear and frustration out of social media. In today’s crowded marketplace, it’s harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement ....
Release Date 2017/05 -
Author Vjekoslav Babic , David Roys
Microsoft Dynamics NAV 2009 is the latest release of the NAV application (formerly known as Navision) from the Microsoft Dynamics family of products that brings a 3-tiered architecture, web services enablement, and many more exciting features, to the well establishe....
Release Date 2009/01