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The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers
Author Traci Browne
Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide....
Release Date 2012/06 -
Author Clara Shih
“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal an....
Release Date 2009/03 -
When the Headline Is You: An Insider's Guide to Handling the Media
Author Jeffrey Leeson , Jeff Ansell
Proven strategies for managing all types of media encounters!Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Draw....
Release Date 2010/10 -
Perfect Pitch: The Art of Selling Ideas and Winning New Business
Author Jon Steel
A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-....
Release Date 2006/10 -
The Customer Service Survival Kit
Author Carol Roth , Richard S. Gallagher
The worst customer situations demand more of front-line employees than good intentions and the right attitude. These kinds of issues can send seasoned service professionals into red alert, and require the communication skills of a crisis counselor. The Customer Serv....
Release Date 2013/03 -
Twitter for Good: Change the World One Tweet at a Time
Author CLAIRE DÍAZ-ORTIZ
The official word from Twitter on how to harness the power of the platform for any cause.As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only....
Release Date 2011/08 -
Behavioral Marketing: Delivering Personalized Experiences At Scale
Author Bill Nussey , Dave Walters
Grow revenue by leveraging behavioral marketing during your next campaignBehavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of ....
Release Date 2015/08 -
Dynamics 365 CE Essentials: Administering and Configuring Solutions
Author Sarah Critchley
Discover how to set up core Dynamics 365 Customer Engagement functionality and learn how to build more customized processes on top of the standard capabilities. This book starts by showing you how to set up the Dynamics 365 Online system for sales, customer service....
Release Date 2018/11 -
Author Paul-André Lambert , Remi Gicquel
There is no such thing as an easy sale. However, selling to an existing customer—whether by refreshing an old product or introducing a new and different product—is often easier, faster, and returns higher margins. Centering your organization’s sales strategy on you....
Release Date 2019/08 -
The SEO Battlefield, 1st Edition
Author Anne Ahola Ward
Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) method....
Release Date 2017/03 -
Author Steve Baron
This text is designed for use in a course in an applied international corporate finance for managers and executives. Instead of the encyclopedic approach, the text focuses on the two main issues of interest to managers who deal with overseas operations. The fir....
Release Date 2013/12 -
Author Ralph D. Badinelli
This book invites the reader on a journey of discovery of service systems. From a Service-Dominant-Logic perspective, such systems are the building blocks of all economic activity, and innovation of new service systems holds the promise of a new industrial revoluti....
Release Date 2015/11 -
Designing Service Processes to Unlock Value, Second Edition
Author Joy M. Field
The service process design landscape is changing, with many of the previous limitations disappearing on how and by whom services are delivered. Opportunities for new service design configurations are being supported, to a large extent, by technology-enabled innovat....
Release Date 2016/10 -
Author Adi Wolfson
Every one of us produce and/or use services on a daily basis. Each of these services provision requires both physical and nonphysical resources, and have potentially short and long-term effects on both the local and the global scales. Thus, in order to perpetuate t....
Release Date 2016/06 -
Learning MS Dynamics AX 2012 Programming
Author Erlend Dalen , Mohammed Rasheed
Develop and customize your very own Microsoft Dynamics AX solution quickly and efficientlyIn DetailThis tutorial has been carefully structured to guide you through the basic features of AX development and get you started as quickly as possible. With this book, you w....
Release Date 2014/12 -
Mastering Application Development with Force.com
Author Kevin J. Poorman
Design and develop state-of-the-art applications using Force.com's powerful development platformAbout This BookFlaunt your skillsets by developing complex applications that include demanding concepts such as triggers, Visualforce controllers, batch jobs, and Light....
Release Date 2016/01 -
Microsoft Dynamics AX 2012 Financial Management
Author Mohamed Aamer
An indispensable collection of tips, instructions, and examples, this book will enhance your financial management through the best use of Microsoft Dynamics AX. Covers both basic and advanced concepts.Understand the financial management aspects in Microsoft Dynamics....
Release Date 2013/11 -
Microsoft Dynamics NAV 2016 Financial Management - Second Edition
Author Laura Nicolàs Lorente , Cristina Nicolàs Lorente , Anju Bala
Master the world of financial management with Microsoft Dynamics NAV 2016About This BookFamiliarize yourself with Dynamics NAV and get up to date with the latest release – this is an invaluable tool for financial managementLearn how to use reporting tools that will ....
Release Date 2017/01 -
Designing Professional Websites with Odoo Website Builder
A practical guide to crafting elegant, intuitive, and customer-friendly websites to deliver a high-quality user experience using the powerful features of the Odoo website builderKey FeaturesUnderstand website creation using the Odoo website builder and learn how to make the most of itExtend your web.... -
Author Meg Riedinger , Mallorie Rosenbluth , Carrie Kerpen , Dave Kerpen
The NEW YORK TIMES and USA TODAY bestseller—updated with today’s hottest sites! A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel ....
Release Date 2015/03 -
How to Use Social Media Monitoring Tools
Author Jamie Turner
It’s no longer enough to launch a social media program: Your company needs to gain clear and substantial value from its social media investments. Getting results begins with monitoring. In How to Use Social Media Monitoring Tools, leading social media marketer Jamie....
Release Date 2012/02 -
Author Liz Kao , Tom Wong
Ready to start solving business challenges with CRM (Customer Relationship Management) software? Interested in the latest enhancements and updates to Salesforce.com? Salesforce.com For Dummies, 3rd Edition, has just what you need!Salesforce.com is like an assistant ....
Release Date 2008/08 -
We: How to Increase Performance and Profits Through Full Engagement
Author Kevin Kruse , Rudy Karsan
Achieve a fully engaged workforceWhat if every single employee-every single one-worked in their dream job, utilized their best talents, worked with an inspirational leader and was fully engaged in their role?For companies, this scenario leads to breakthroughs in pro....
Release Date 2011/01 -
Social Media for Trainers: Techniques for Enhancing and Extending Learning
Author Jane Bozarth
A how-to resource for incorporating social media into trainingWhether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth ....
Release Date 2010/09 -
The Relationship Edge: The Key to Strategic Influence and Selling Success, Third Edition
Author Wally Wood , Jerry Acuff
Get a practical, actionable, three-step process to build and leverage important relationshipsMost people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers-but few of us know how to consciously and systema....
Release Date 2011/02 -
Author R. Craig Lefebvre
How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain....
Release Date 2013/02 -
Author Lauren Vaccarello , Maura Ginty , William Leake
Learn to take full advantage of search and social media for B2B marketingBusiness-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented....
Release Date 2012/08 -
Wiley Revenue Recognition plus Website
Author Joanne M. Flood
Everything you need to understand and implement the new converged FASB-IASB revenue recognition standardWiley Revenue Recognition provides an overview of the new revenue recognition standard and instructs financial statement preparers step-by-step through the new m....
Release Date 2017/02 -
Sales Presentations For Dummies
Author Julie M. Hansen
Are your sales presentations stuck in the 20th century?Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Motivating toda....
Release Date 2015/10 -
Author Ian Dodson
The premier guide to digital marketing that works, and a solid framework for successThe Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry....
Release Date 2016/04