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Author Lars Malmqvist
Avoid implementation failures and technical debt by mitigating anti-patterns in your Salesforce enterprise solutions using expert guidance and proven recommendationsPurchase of the print or Kindle book includes a free eBook PDFKey FeaturesBuild exemplary Salesforce architectures by studying anti-pat....
Release Date 2022/11 -
Salesforce Advanced Administrator Certification Guide
Author Enrico Murru
Master advanced Salesforce Administration concepts with expert tips, techniques, and mock testsKey FeaturesLearn advanced features to reduce implementation time and enhance your Salesforce administration skills Develop the ability to solve critical issues with a pr....
Release Date 2019/11 -
Sales Presentations For Dummies
Author Julie M. Hansen
Are your sales presentations stuck in the 20th century?Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Motivating toda....
Release Date 2015/10 -
Author Butch Bellah
Guide your sales force to its fullest potentialWith a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or services is a central part o....
Release Date 2015/10 -
Author Keith Rosen
"Coaching is the universal language of learning, development and change."Imagine a workplace without fear, stress or worry. Instead, you're acknowledged as a valued, contributing team player who doesn't sacrifice priorities, values, happiness or your life for you....
Release Date 2018/09 -
Author John Fuggles
We see teamwork in every sphere of business, so why should sales be any different?Sales is a critical part of any business, whether it’s for survival or to grow and scale. Often salespeople are seen as independent hunters and farmers working to serve their company, but that would be wrong. Salespeop....
Release Date 2022/09 -
Author Marc Benioff , Maria Valdivieso de Uster , Homayoun Hatami , Thomas Baumgartner
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.There are no simple solutions to this situation, but in this thoroughly ....
Release Date 2016/05 -
Sales Force Management, 13th Edition
In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. The authors have strengthened the focus on the use of technology in sales .... -
Author Jeb Blount
The New Psychology of SellingThe sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-incre....
Release Date 2017/03 -
Author Frank J. Rumbauskas Jr.
Turn the tables on the social dynamics of sales—stop chasing prospects and start closing dealsSales Badassery: Kick Ass. Take Names. Crush the Competition is a no-nonsense guide to transforming your entire attitude to sales, turning the old way of doing things on i....
Release Date 2019/04 -
Ruthless: How Enraged Investors Reclaimed Their Investments and Beat Wall Street
Author Phil Trupp
Ruthless is a candid exploration of the criminal subculture of Wall Street, and one of the first books to speak for the victims of the financial meltdown. On February 14, 2008, author Phil Trupp received a call from one of his brokers telling him a large portion of ....
Release Date 2010/09 -
Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers
Author Tim Halloran
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing relationship, and....
Release Date 2014/01 -
ROI of Social Media: How to Improve the Return on Your Social Marketing Investment
Author Jerry Dimos , Steven Groves , Guy Powell
How to Improve the Return on Your Social Marketing InvestmentThis book more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. RO....
Release Date 2011/03 -
Author Andrew Waxman
Reduce or prevent risk failure losses with new and emerging technologiesRogues of Wall Street analyzes the recent risk failures and errors that have overwhelmed Wall Street for the past decade. Written by a veteran risk, compliance, and governance specialist, this ....
Release Date 2017/05 -
Rock the Tech Stage: How the Best Speakers in Tech Present Ideas and Pitch Products
Author Oscar Santolalla
This book unveils ten secrets on how to masterfully speak in the technology arena. It is primarily based on stories from entrepreneurs, executives and engineers from technology companies that have shaped history: Steve Jobs, Tim Cook, Elon Musk, Jim Grubb (Cisco), Mikko H....
Release Date 2020/11 -
Robotic Process Automation Projects
Author Nandan Mullakara , Arun Kumar Asokan
Learn RPA by building business solutions such as ERP and CRM automation, software robots, and intelligent process automation from scratchKey FeaturesUse popular RPA tools Automation Anywhere A2019 and UiPath, for real-world task automation Build automation solutions for ....
Release Date 2020/05 -
Author Laura Col
Follow a pioneer's journey from factory floor to CEORoad to Power is the story of how Mary Barra drove herself to the pinnacle of a company that steers the nation's wealth. Beginning as a rare female electrical engineer and daughter of a General Motors die maker,....
Release Date 2015/03 -
Author Geoffrey Garver , Peter Brown
Our current economic system—which assumes endless growth and limitless potential wealth—flies in the face of the fact that the earth's resources are finite. The result is increasing destruction of the natural world and growing, sometimes lethal, tension betwe....
Release Date 2009/02 -
Reshaping Your Business with Web 2.0: Using New Social Technologies to Lead Business Transformation
Author Philipp Weckerle , Jean Sini , Billy Cripe , Vince Casarez
Integrate Web 2.0 trends and technologies into the enterprise Written by a team of experts from the Web 2.0 community and Oracle Corporation, this innovative guide provides a blueprint for leveraging the new culture of participation in an enterprise environment.Resh....
Release Date 2008/09 -
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Author Steve Rivkin , Jack Trout
The book that completes Positioning . . .Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers ....
Release Date 2009/10 -
Reorganize for Resilience: Putting Customers at the Center of Your Business
Author Ranjay Gulati
In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're "customer-focused," but they don't deliver solutions to customers' thorniest problems. Why? ....
Release Date 2010/01 -
Relationship Marketing Re-Imagined
Author Ahmet Bayraktar , Can Uslay , Naresh K. Malhotra
Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a process in which the customer and the marketer collaborate (rather than negotiate) for best total value through products, features,....
Release Date 2016/04 -
Author David Ballantyne , Adrian Payne , Martin Christopher
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cut....
Release Date 2013/06 -
Reframe The Marketplace: The Total Market Approach to Reaching the New Majority
Author Jeremy Katz , Jeffrey L. Bowman
Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total MarketSometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesse....
Release Date 2015/10 -
Recording and Producing Audio for Media
Author Stanley R. Alten
Written by highly respected author Stan Alten, RECORDING AND PRODUCING AUDIO FOR MEDIA introduces readers to the basic techniques and principles necessary for audio production in today's media. Comprehensive, accurate, and up-to-date, the text covers informational,....
Release Date 2011/10 -
Record Label Marketing, 3rd Edition
Author Paul Allen , Tom Hutchison , Amy Macy , Clyde Philip Rolston
Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed.Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business....
Release Date 2015/11 -
Real-world Business Intelligence with Microsoft Dynamics GP
Author Mark Polino , Belinda Allen
Become an expert at preparing reports using Dynamics GP quickly and efficientlyIn DetailBusiness intelligence (BI) is the process of making informed decisions based on timely and accurate information. Within an easy-to-use and easy-to-deploy enterprise resource plan....
Release Date 2015/05 -
Author Editor Allison Anderson , Editor Ben Betts
Good content is everywhere. In our digital world we are content rich, but quality poor. Good content surrounds us, but it begs to be collected, transformed, and shared. And who better to distill and dismantle it for the benefit of learning communities than today....
Release Date 2015/12