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Gamification Marketing For Dummies
Grow your customer base with games!Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results u.... -
Learning Force.com Application Development
Author Chamil Madusanka
Use the Force.com platform to design and develop real-world, cutting-edge cloud applicationsIn DetailStarting with an introduction to the Force.com model, key features, and advantages of the Force.com platform, this book delves into the design and development of app....
Release Date 2015/04 -
Extending Microsoft Dynamics 365 for Operations Cookbook
Author Simon Buxton
Have the best tools at your fingertips to extend and maximize the efficiency of your business managementAbout This BookFollow practical and easy-to-grasp examples, illustrations and coding to make the most out of Dynamics 365 for Operations in your business scenari....
Release Date 2017/05 -
Advertising for People Who Don't Like Advertising
Author Kesselskramer
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communi....
Release Date 2012/05 -
Financial Management Revised Edition
Author Elearn
Stuck for ideas, inspiration or just want to work differently? Management Extra brings all the best management thinking together in one package. The books are practical and well structured to provide an in depth treatment of these management topics. Titles in the ....
Release Date 2010/05 -
Popular Media Investing Advice—and Why You Should Avoid It
Author David Gaffen
This Element is an excerpt from Never Buy Another Stock Again: The Investing Portfolio That Will Preserve Your Wealth and Your Sanity (9780137071555) by David Gaffen. Available in print and digital formats.When the major financial media picks stocks, watch out and s....
Release Date 2010/12 -
Author Veronica Binda
Throughout the Twentieth Century, big business has been a basic institution. Large corporations have provided a fundamental contribution to the wealth of nations and, at the same time, have had a remarkable impact on the political and social systems within which the....
Release Date 2013/06 -
Author Mike Ash
Find your drive and redefine your business prioritiesBreakpoints is the business owner's guide to regaining your passion and driving your business forward. If you're feeling stuck, stale or stalled, this book is your ticket out of the rut and into profitable grow....
Release Date 2016/02 -
Success in Selling: Developing a World-Class Sales Ecosystem
Author Reza Sisakhti
Success in Selling: Developing a World-Class Sales Ecosystem presents timely research on key trends reshaping today’s sales profession and introduces the new ATD World-Class Sales Competency Model. An indispensable reference for assembling a world-class sales....
Release Date 2015/12 -
Microsoft Dynamics GP 2013 Implementation
Author Victoria Yudin
Written by a Microsoft Dynamics GP Most Valuable Professional, this is the ultimate guide to implementing the enterprise resource planning system. The book is structured as a step-by-step guide and includes screenshots with practical advice for easy learning.Plan, i....
Release Date 2013/09 -
Managing eZ Publish Web Content Management Projects
Author Martin Bauer
"Overview of Managing eZ Publish Web Content Management Projects Tips and expert advice for the whole eZ publish web CMS project lifecycleLearn about the requirements and success factors of an eZ projectImplement eZ publish projects successfully, efficiently, a....
Release Date 2007/10 -
Microsoft Dynamics AX 2012 R2 Administration Cookbook
Author Simon Buxton
Learning and understanding key administration tasks for Microsoft Dynamics AX is plain sailing with this cookbook. Packed with hands-on examples and full explanations, it’s the ideal tutorial for finally mastering the system.Task-based examples for application and t....
Release Date 2013/11 -
Marketing Management For Non-Marketing Managers
Author Heather Fitzpatrick
Although marketing-related expenses are a significant portion of most organizations’ budgets, it is often frustrating for those with budget oversight to get a clear picture of the returns on their marketing investment.This engaging book offers practical ways for no....
Release Date 2017/05 -
You Can't Win a Fight with Your Client
Author Tom Markert
"In this follow-up to You Can't Win a Fight with Your Boss, Tom Markert returns to provide clever, timeless advice on how to offer exceptional service. The most important rule? You can't win a fight with your client!"As American companies large and small have shif....
Release Date 2009/10 -
Author Karen Otazo
This Element is an excerpt from The Truth About Being a Leader (9780131873384) by Karen Otazo. Available in print and digital formats.The right ways to motivate—and how to avoid counterproductive “demotivational” techniques.Great sports coaches know you can push ath....
Release Date 2010/06 -
Media Servers for Lighting Programmers
Author Vickie Claiborne
Media Servers for Lighting Programmers is the reference guide for lighting programmers working with media servers – the show control devices that control and manipulate video, audio, lighting, and projection content that have exploded onto the scene, becoming the in....
Release Date 2014/02 -
Reading the Room: Group Dynamics for Coaches and Leaders
Author David Kantor
Praise for Reading the Room"If you believe, as I do, that tackling our toughest problems in organizations and societies will require significant advances in the human domain of how we think and interact, then you will find this book a wonderful resource for a health....
Release Date 2012/05 -
Author Lee Odden
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategyOptimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility....
Release Date 2012/04 -
Author Matt Oechsli
Attract and retain affluent customers and clientsMuch has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent....
Release Date 2014/01 -
Social Networking Spaces: From Facebook to Twitter and Everything In Between (Beginning)
Author Todd Kelsey
What the heck is Facebook? Twitter? Blogging? This book answers these questions and explains how to use a variety of social networking sites to keep in touch, stay in business, and have fun.This book covers the main social networking "spaces," and introduces some of....
Release Date 2010/03 -
Automating Salesforce Marketing Cloud
Author Greg Gifford , Jason Hanshaw , Guilda Hilaire
Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resourcesKey FeaturesIncrease your knowledge of automation theory and the applications of SFMCExplore automation with SFMC and its capabilities beyond general usageU....
Release Date 2022/04 -
Author Simon Salt
The first book on social location marketing: how to build communities of customer advocates to promote any service, product, or venueFocused coverage of social location marketing that can't be found anywhere elseCompares leading platforms, and helps marketers choos....
Release Date 2011/01 -
Expanding a Digital Content Management System
Author Magan H. Arthur
Building large integrated content management systems is a daunting task and there is little guidance for the implementation process for the mid-level manager. There are thousands of home grown or old standalone systems in need of upgrading and expanding to keep....
Release Date 2013/10 -
The Art of Membership: How to Attract, Retain and Cement Member Loyalty
Author Sheri Jacobs
Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and....
Release Date 2014/01 -
Author Belinda Ellsworth
Become a direct sales success story with this insider guide to making it bigDirect Selling For Dummies is the perfect resource for anyone involved or interested in direct sales. Written by a 35-year veteran of this booming industry, this useful guide teaches you ev....
Release Date 2015/10 -
Author Alon Alroy , Eran Ben-Shushan , Boaz Katz
Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering event....
Release Date 2022/03 -
Author Sarah E. Brown
In Lead Upwards: How Startup Joiners Can Impact New Ventures, Build Amazing Careers, and Inspire Great Teams, startup marketing leader Sarah E. Brown delivers an illuminating and accessible guide to maximizing your impact and delivering results in a startup leadership role. The author draws on over ....
Release Date 2022/05