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Advertising by Design, 3rd Edition
Author Robin Landa
A real-world introduction to advertising design in today's industryAdvertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamental....
Release Date 2016/11 -
Advertising for People Who Don't Like Advertising
Author Kesselskramer
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communi....
Release Date 2012/05 -
Advertising in Tourism and Leisure
Author Annette Pritchard , Nigel Morgan
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces t....
Release Date 2013/06 -
Advertising on Google: The High Performance Cookbook
Author Kristina Cutura
Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.Set up your Adwords account and track results beyond the ....
Release Date 2013/06 -
Author Karla Straker , Cara Wrigley
How can you create meaningful connections with customers in the digital space? The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it’s more important than ever to have an emotio....
Release Date 2019/02 -
Alfresco 3 Enterprise Content Management Implementation
Author Vinita Choudhary , Pallika Majumdar , Munwar Shariff , Amita Bhandari
How to customize, use, and administer this powerful, Open Source Java-based Enterprise CMS Manage your business documents with version control, library services, content organization, and advanced searchCreate collaborative web sites using document libraries, wikis,....
Release Date 2009/06 -
Alfresco 3 Web Content Management
Author Vinita Choudhary , Pallika Majmudar , Amita Bhandari , Munwar Shariff
Create an infrastructure to manage all your web content, and deploy it to various external production systemsA complete guide to Web Content Creation and DistributionUnderstand the concepts and advantages of Publishing-style Web CMSLeverage a single installation to ....
Release Date 2010/09 -
Alfresco 4 Enterprise Content Management Implementation
Author Pallika Majmudar , Rajesh R Avatani , Snehal Shah , Jayesh Prajapati , Munwar Sharif
With Alfresco 4 you can manage content across the enterprise more effectively and corroboratively. This book helps you achieve great results, however basic or sophisticated your needs, with a hands-on, training course approach.Manage your business documents with sta....
Release Date 2013/07 -
Author Vandana Pal
A fast-paced administrator's guide to Alfresco from the administration, managing, and high-level design perspectivesAbout This BookUnderstand system capabilities in order to make informed and appropriate decisions about its administrationManage users, groups, email....
Release Date 2016/04 -
All a Twitter: A Personal and Professional Guide to Social Networking with Twitter
Author Tee Morris
Make Twitter work for you–right now!Twitter! Everyone’s talking about it. Its membership grew over 700% in just one year! Now, learn how to make the most of Twitter–in your personal life, your business, everywhere!All a Twitter delivers quick, smart answers to the q....
Release Date 2009/07 -
Author Sherry Seethaler
This Element is an excerpt from Curious Folks Ask 2: 188 Real Answers on Our Fellow Creatures, Our Planet, and Beyond (9780137057399) by Sherry Seethaler. Available in print and digital formats.Animal mysteries solved: why lizards do pushups, how kangaroos clean the....
Release Date 2010/11 -
Author Frank Slootman
The secret to leading growth is your mindsetSnowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading ServiceNow and Data Domain to exponential growth and the public market before th....
Release Date 2022/01 -
And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want
Author Maribeth Kuzmeski
Combine social media with traditional marketing techniques for breakthrough results!While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. ...And the Client....
Release Date 2010/09 -
Author Rupert Howell , Jonathon Wong
Using Services, Entities, and Widgets to build custom ERP and CRM systemsUnderstand how OFBiz is put togetherLearn to create and customize business applications with OFBizGain valuable development and performance hintsA fully illustrated tutorial with functional ste....
Release Date 2008/10 -
Author Frank Eliason
A guide to refocusing your business on those who matter most: customers and employees.Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get insta....
Release Date 2012/04 -
Author Larry Weber
Engage on a deeper level by disrupting the typical business development scriptAuthentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process invo....
Release Date 2019/01 -
Automating Salesforce Marketing Cloud
Author Greg Gifford , Jason Hanshaw , Guilda Hilaire
Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resourcesKey FeaturesIncrease your knowledge of automation theory and the applications of SFMCExplore automation with SFMC and its capabilities beyond general usageU....
Release Date 2022/04 -
Avid Media Composer 6.x Cookbook
Author Benjamin Hershleder
What better way to learn the professional editing possibilities of Avid Media Composer than by trying out practical, real-world examples? This book has over 160 hands-on recipes and guidance covering both basic and advanced techniques.Hands-on recipes in a step-by-s....
Release Date 2012/12 -
Award-Winning Customer Service: 101 Ways to Guarantee Great Performance
Author Renee Evenson
Delivering top-of-the-line customer service is Job #1 for most companies, an important factor in keeping profits high and customers coming back. Customer service problems can damage not just a company’s reputation but its bottom line, so for busy managers -- and bus....
Release Date 2007/09 -
Author Mary Christensen
Want to build a six-figure income business? Only a truly engaged and motivated team can get you there.In Be a Network Marketing Leader, industry superstar Mary Christensen reveals how anyone can cultivate a community that brings out the best in everyone who joins. ....
Release Date 2015/12 -
Author David Lewin
A practical guide to transforming your BeagleBone into a fully functional media centerIn DetailEvery new embedded board that comes into existence gives us the power to access highly technological objects that can be shaped according to our desires and ideas. BeagleB....
Release Date 2015/01 -
Becoming a Microsoft Dynamics 365 Marketing Functional Consultant
Author Malin Martnes
Learn to use Microsoft's powerful marketing automation tool, and get comprehensive knowledge with this in-depth guide covering the core capabilities of Dynamics 365 MarketingKey FeaturesTake your first step on the path to becoming a functional consultant with Dynamics 365 MarketingGet knowledge on ....
Release Date 2022/12 -
Becoming a Salesforce Certified Technical Architect
Design and build high-performance, secure, and scalable Salesforce solutions to meet business demands and gain practical experience using real-world scenarios by creating engaging end-to-end solution presentationsKey FeaturesLearn common integration, data migration, and security patterns for designi.... -
Author Todd Tomlinson
Learn what Backdrop CMS is and how it fulfills the role of a content management system, along with how to install and configure it. This book teaches how to create and manage content, taxonomy, users, page layouts, and menus to get the best site possible. You'll a....
Release Date 2016/06 -
Beginning Power Apps: The Non-Developer's Guide to Building Business Applications
Transform the way your business works with easy-to-build apps. With this updated and expanded second edition, you can build business apps that work with your company's systems and databases, without having to enlist the expertise of costly, professionally trained software developers.In this ne.... -
Beginning Salesforce Developer
Author Michael Wicherski
Get started developing on the Force.com platform in no time. With step-by-step guidance, starting with setting up your developer environment and progressing through to deploying to production, you will learn industry best practices to release robust custom applicat....
Release Date 2017/12 -
Beginning Salesforce DX: Versatile and Resilient Salesforce Application Development
Author Ivan Harris
Refer to the practical guidance provided in this book to develop Salesforce custom applications in a more agile, collaborative, and resilient way using Salesforce Developer Experience (DX). You will learn how to use the Salesforce Command Line Interface (CLI) to simplify working with projects, metad....
Release Date 2022/11 -
Behavioral Marketing: Delivering Personalized Experiences At Scale
Author Bill Nussey , Dave Walters
Grow revenue by leveraging behavioral marketing during your next campaignBehavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of ....
Release Date 2015/08