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Twitter® For Dummies®, 2nd Edition
Author Leslie Poston , Michael E. Gruen , Laura Fitton
A fully updated guide to the how and why of using TwitterThe fastest-growing social network utility sports new features, and they're all covered in this how-to guide from a leading Twitter marketing consultant. Nearly 20 million people are tweeting on Twitter, and ....
Release Date 2010/08 -
Twitter® Application Development for Dummies®
Author Dusty Reagan
Get the guide to planning, developing and monetizing apps for Twitter!Twitter is the one of the hottest trends in social networking. With several million users, Twitter's popularity is growing everyday. Twitter will continue to increase user base while third-party ....
Release Date 2010/03 -
Twitter Is Not the Echo Chamber We Think It Is
Author Chrysanthos Dellarocas , Jiye Baek , Jesse Shore
The popular perception of Twitter as a social media "echo chamber," where people only receive and retweet opinions that match their own, does not reflect the data about users' actual engagement. The average Twitter user propagates more mainstream content and follo....
Release Date 2018/11 -
Twitter for Good: Change the World One Tweet at a Time
Author CLAIRE DÍAZ-ORTIZ
The official word from Twitter on how to harness the power of the platform for any cause.As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only....
Release Date 2011/08 -
Twitter 101: Everything You Need to Know about Twitter Marketing
Author Lauren Dugan
Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepr....
Release Date 2012/07 -
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Author David Meerman Scott , Craig Stull , Phil Myers
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they....
Release Date 2008/06 -
Trust and Betrayal in the Workplace, 3rd Edition
Author Michelle Reina , Dennis Reina
Trust is a non-negotiable for high performing relationships and organizations. Yet trust is fragile, and ninety percent of the behaviors that break it are subtle, fleeting, and unintentional. Drs. Dennis and Michelle Reina have rewritten this third edition of their ....
Release Date 2015/02 -
Treat Your Employees Like Customers
Author Jane Shannon , Alison Davis
This Element is an excerpt from The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance (9780137061433) by Alison Davis and Jane Shannon. Available in print and digital formats.One small step that can help you improve all your ....
Release Date 2011/03 -
Author Lou Russell
The title of this book, Training Triage, goes a long way toward describing its contents and approach to solving workplace performance issues. Simply put, this book offers you emergency remedies for the real training challenges and situations training professionals f....
Release Date 2005/10 -
Training From the Back of the Room!: 65 Ways to Step Aside and Let Them Learn
Author Sharon L. Bowman
From Sharon L. Bowman, the author of the best-selling Ten-Minute Trainer, comes the dynamic new book, Training from the BACK of the Room! This innovative resource introduces 65 training strategies that are guaranteed to deliver outstanding training results no matter....
Release Date 2008/12 -
Tire and Vehicle Dynamics, 3rd Edition
Author Hans Pacejka
The definitive book on tire mechanics by the acknowledged world expertCovers everything you need to know about pneumatic tires and their impact on vehicle performance, including mathematic modeling and its practical applicationWritten by the acknowledged world autho....
Release Date 2012/04 -
Tiger Woman on Wall Street: Winning Business Strategies from Shanghai to New York and Back
Author Junheng Li
"For investors who are feeling tipsy at 'The Red Party,' Tiger Woman on Wall Street is a much-needed sobering up."--Forbes.comJunheng Li was the perfect Chinese tiger daughter, but from childhood on, she dreamed about America and working on Wall Street. Born in Sh....
Release Date 2013/10 -
This is Social Media: Tweet, blog, link and post your way to business success
Author Guy Clapperton
Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how.You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for sure though; you're too busy t....
Release Date 2009/12 -
This is Social Commerce: Turning Social Media into Sales
Author Guy Clapperton
The first book to market on the hottest topic on the webSocial commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be en....
Release Date 2012/02 -
Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign
Author Dave Peck
Be sure you've addressed the most important questions before using social media to market your company or brand!From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns....
Release Date 2011/09 -
They Ask, You Answer, 2nd Edition
Author Marcus Sheridan
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much....
Release Date 2019/08 -
The Winchester Guide to Keywords and Concepts for International Students in Art, Media and Design
Author Simon Morley , Annie Makhoul
This welcome new resource for international students in art, design, and media provides clear explanations of the terminology they must master in order to fulfill their academic potential and enrich their professional careers.Offers a much-requested new resource tha....
Release Date 2014/09 -
The Web Content Style Guide: An Essential Reference for Online Writers, Editors, and Managers
Author Catherine O’Dowd , Rob Norton , Gerry McGovern
As quality becomes ever more critical in differentiating successful websites, the need for a professional approach to your content is growing. The Web Content Style Guide provides a set of standards and rules to ensure consistent quality content and a flawless servi....
Release Date 2001/11 -
The Voice of the Rising Generation
Author Keith Whitaker , Susan E. Massenzio , James E. Hughes Jr.
Avoid "Shirtsleeves to Shirtsleeves" by Finding Your VoiceGrowing up in a family with significant wealth or a family business can often feel like an exercise in silence. What should you ask? Whom should you ask? When? Is it ever right to talk about such things?The ....
Release Date 2014/09 -
The Ultimate LinkedIn Sales Guide
Author Daniel Disney
Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do ....
Release Date 2021/06 -
The TYPO3 Guidebook: Understand and Use TYPO3 CMS
Learn how to make the most of TYPO3 – the enterprise CMS – to organize information and digital assets, and communicate globally with powerful multi-site and multilingual support. This book will show you how the TYPO3 CMS backend and frontend work from top to bottom. Content management is a core aspe.... -
Author Sarah Milstein , Tim O'Reilly
"Media organizations should take note of Twitter's power to quickly reach their target consumers." --Tim O'Reilly (@timoreilly), in a Los Angeles Times interview, March 2009 This practical guide will teach you everything you need to know to quickly become a Twitt....
Release Date 2009/05 -
The Truth About What Customers Want
Author Michael R. Solomon
Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy–and loyal The truth about the newest trends and advances in consumer be....
Release Date 2008/10 -
The Truth About Pay-Per-Click Search Advertising
Author Kevin Lee
Everything you must know to optimize your search ads, increase your profits, and help customers find exactly what they’re searching for• The truth about the search tax• The truth about competitive and network click fraud• The truth about testing and expansi....
Release Date 2009/03 -
Author Tara-Nicholle Nelson
The Transformational ConsumerThey are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will ea....
Release Date 2017/03 -
The Top 10 Things You Must Know About Measuring ROI on Social Media Marketing
Author Dr. Reshma Shah , Jamie Turner
Skills, facts, strategies, techniques…whatever it takes! FT Press’s quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now!Ten powerful techniques and crucial insights for measuring social media ROI--and optimizing ....
Release Date 2010/11 -
The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy
Author Joey Reiman
A proven methodology for building a purpose-powered organizationSome ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force....
Release Date 2012/12 -
The Social Trade Show: Leveraging Social Media and Virtual Events to Connect With Your Customers
Author Traci Browne
Today's new social and virtual platforms and technologies can help you transform the way you market through tradeshows, exhibits, and events - helping you supercharge performance on every metric that matters to you. The Social Tradeshow is the first practical guide....
Release Date 2012/06 -
Author Mark McDonald , Anthony Bradley
As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insight....
Release Date 2011/10