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A Customer-oriented Manager for B2B Services
Author Valerie Mathieu
The notion of customer orientation is becoming a necessity rather than a choice for many companies. It is a lasting response to competitive pressure and supports the company in a renewed definition of its mission, beyond direct economic gain. Within B2B services, the manager, through proximi....
Release Date 2022/04 -
Accelerating Nonprofit Impact with Salesforce
Author Melissa Hill Dees
Drive digital transformation for nonprofits with well-organized volunteer management, donor engagement, fundraising, and grantmaking using the intelligent and powerful capabilities of Salesforce Nonprofit CloudKey FeaturesImplement NPSP modules to scale varied business operations in nonprofitsAdmini....
Release Date 2022/04 -
Author Alan Pipes
There are books on the nuts and bolts of web design and there are books about website aesthetics, showcasing examples of good design. How to Design Websites contains the essentials of both, addressing the skillsets required to produce websites that are functional an....
Release Date 2011/10 -
Author Simon Salt
The first book on social location marketing: how to build communities of customer advocates to promote any service, product, or venueFocused coverage of social location marketing that can't be found anywhere elseCompares leading platforms, and helps marketers choos....
Release Date 2011/01 -
Expanding a Digital Content Management System
Author Magan H. Arthur
Building large integrated content management systems is a daunting task and there is little guidance for the implementation process for the mid-level manager. There are thousands of home grown or old standalone systems in need of upgrading and expanding to keep....
Release Date 2013/10 -
Advertising A New Approach (RLE Advertising)
Author Walter Taplin
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure sale....
Release Date 2013/06 -
Understanding the Marketing Exceptionality of Prestige Perfumes
Author Howard Moskowitz , David Moskowitz , Nithda Horoszko
Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands ....
Release Date 2018/03 -
Teach Yourself VISUALLY Search Engine Optimization (SEO)
Author Rafiq Elmansy
The perfect guide to help visual learners maximize website discoverabilityWhether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is....
Release Date 2013/04 -
Author Belinda Ellsworth
Become a direct sales success story with this insider guide to making it bigDirect Selling For Dummies is the perfect resource for anyone involved or interested in direct sales. Written by a 35-year veteran of this booming industry, this useful guide teaches you ev....
Release Date 2015/10 -
The New Rules of Marketing and PR, 8th Edition
Author David Meerman Scott
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniquesAs the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online vid....
Release Date 2022/05 -
Strategic Marketing for High Technology Products
Author Thomas Fotiadis
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a....
Release Date 2018/05 -
Author Nicholas Dunbar
A compelling narrative on what went wrong with our financial system—and who’s to blame.From an award-winning journalist who has been covering the industry for more than a decade, The Devil’s Derivatives charts the untold story of modern financial innovation—how inve....
Release Date 2011/07 -
The Handbook of Global Media and Communication Policy
Author Robin Mansell , Marc Raboy
The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social and cultural consequences.Provides the most up to date and comp....
Release Date 2014/01 -
Author Brent Chaters
Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the ri....
Release Date 2011/10 -
Author Philip Weinmeister
Whether you are brand new to the world of digital experiences on the Salesforce platform or you are looking to take your Experience Cloud (previously "Community Cloud") knowledge to the next level, this detailed guide will help you build and manage a Salesforce site by leveraging the declarative pow....
Release Date 2022/04 -
Author Sanjaya Prakash Pradhan
This is your complete guide to less-code and no-code theories, along with practical application of Microsoft Power Apps and Dynamics 365 CE/CRM Apps.The book covers topics including the configurations, customizations, and enhancements in Microsoft Power Apps and Dynamics 365 CE/CRM Apps. You wi....
Release Date 2022/08 -
Microsoft Dynamics GP 2016 Cookbook
Author Mark Polino , Ian Grieve
Over 100 powerful and effective recipes to help you solve real-world Dynamics GP problemsAbout This BookSwitch to Dynamics GP 2016 to take advantage of improved cloud support, workflow enhancements, and a more intuitive user experienceUnderstand the various tips and....
Release Date 2016/08 -
Hands-On Low-Code Application Development with Salesforce
Explore a wide range of low-code tools in the Salesforce platform for building customized CRM applications without writing any codeKey FeaturesCreate apps with a rich user experience without paying for costly developersLeverage Salesforce Lightning Platform's declarative features to build professio.... -
Author Sarah Warlick , Kelly Lucas , Bonnie Buol Ruszczyk
In this comprehensive guide, CPA firm marketing expert Bonnie Buol Ruszczyk teaches the art of growing a firm in the digital age, guiding the firm through exercises to help them uncover their unique value while sharing proven techniques for communicating that value....
Release Date 2017/05 -
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Author Jessica Gioglio , Ekaterina Walter
Attention is the new commodity. Visual Storytelling is the new currency.Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos.Filled....
Release Date 2014/02 -
Author Melanie Mitchell
In SEO & PPC: Better Together, Melanie Mitchell shows how to use search engine optimization (SEO) and pay-per-click (PPC) together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more co....
Release Date 2012/05 -
Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits
Author James F. Parker
People matter most. Everyone knows that. But most companies would rather slash costs, cut headcount, replace well-paid employees with lower-paid employees or outsourced workers, and reduce customer service. No wonder so many fail and how others focused on doing the ....
Release Date 2007/11 -
Social Media Marketing: An Hour a Day, Second Edition
Author Dave Evans
Updated with 100 pages of new content, this edition is better than everIn the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social medi....
Release Date 2012/03 -
Job Searching with Social Media For Dummies, 2nd Edition
Author Joshua Waldman
Harness social media to land your dream jobFor anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimatel....
Release Date 2013/10 -
Small Business Marketing Strategies All-In-One For Dummies
Author Consumer Dummies
6 Books in 1Generate high-impact marketing campaigns There's more to a successful campaign than spinning the marketing wheel of fortune and hoping for the best. This all-encompassing guide shows you how to develop and execute winning plans that result in growth an....
Release Date 2016/05 -
Author A & C Black Publishers
Developing leadership skills is essential if you want to clamber up the career ladder. Whether you're trying to motivate and inspire your immediate team or manage your boss(es), this is the book for you.Packed with advice on how to build your influence positively, ....
Release Date 2009/01 -
Author Lee Harding , Lee Bayliss
Accelerate your Salesforce implementation to provide benefits to your business more rapidly while maintaining control and improving quality.Salesforce has become one of the most influential business tools in our modern age. What started as the world's most comprehensive customer relationship manage....
Release Date 2022/02 -
Online Marketing for Busy Authors
Author S.C. Gwynne , Fauzia Burke
If You Want People to Read Your Book, Writing It Is Only the BeginningThere has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book....
Release Date 2016/04