-
Author Melanie Mitchell
In SEO & PPC: Better Together, Melanie Mitchell shows how to use search engine optimization (SEO) and pay-per-click (PPC) together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more co....
Release Date 2012/05 -
Expanding a Digital Content Management System
Author Magan H. Arthur
Building large integrated content management systems is a daunting task and there is little guidance for the implementation process for the mid-level manager. There are thousands of home grown or old standalone systems in need of upgrading and expanding to keep....
Release Date 2013/10 -
The Art of Membership: How to Attract, Retain and Cement Member Loyalty
Author Sheri Jacobs
Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and....
Release Date 2014/01 -
Teach Yourself VISUALLY Search Engine Optimization (SEO)
Author Rafiq Elmansy
The perfect guide to help visual learners maximize website discoverabilityWhether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is....
Release Date 2013/04 -
Author Belinda Ellsworth
Become a direct sales success story with this insider guide to making it bigDirect Selling For Dummies is the perfect resource for anyone involved or interested in direct sales. Written by a 35-year veteran of this booming industry, this useful guide teaches you ev....
Release Date 2015/10 -
Author Sarah E. Brown
In Lead Upwards: How Startup Joiners Can Impact New Ventures, Build Amazing Careers, and Inspire Great Teams, startup marketing leader Sarah E. Brown delivers an illuminating and accessible guide to maximizing your impact and delivering results in a startup leadership role. The author draws on over ....
Release Date 2022/05 -
The New Rules of Marketing and PR, 8th Edition
Author David Meerman Scott
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniquesAs the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online vid....
Release Date 2022/05 -
Social Networking Spaces: From Facebook to Twitter and Everything In Between (Beginning)
Author Todd Kelsey
What the heck is Facebook? Twitter? Blogging? This book answers these questions and explains how to use a variety of social networking sites to keep in touch, stay in business, and have fun.This book covers the main social networking "spaces," and introduces some of....
Release Date 2010/03 -
Online Marketing for Busy Authors
Author S.C. Gwynne , Fauzia Burke
If You Want People to Read Your Book, Writing It Is Only the BeginningThere has truly never been a better time to be an author. For the first time, authors have direct access to the public via the Internet—and can create a community eagerly awaiting their book....
Release Date 2016/04 -
Hands-On Low-Code Application Development with Salesforce
Explore a wide range of low-code tools in the Salesforce platform for building customized CRM applications without writing any codeKey FeaturesCreate apps with a rich user experience without paying for costly developersLeverage Salesforce Lightning Platform's declarative features to build professio.... -
Automating Salesforce Marketing Cloud
Author Greg Gifford , Jason Hanshaw , Guilda Hilaire
Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resourcesKey FeaturesIncrease your knowledge of automation theory and the applications of SFMCExplore automation with SFMC and its capabilities beyond general usageU....
Release Date 2022/04 -
Local Community in the Era of Social Media Technologies
Author Hui-Lan Titangos
Social media technologies can help connect local communities to the wider world. Local Community in the Era of Social Media Technologies introduces the experience of bringing a local community to the world. This book, with the model of Santa Cruz County, California,....
Release Date 2013/08 -
Microsoft Dynamics GP 2010 Implementation
Author Victoria Yudin
A step-by-step guide to implementing Microsoft Dynamics GP 2010Master how to implement Microsoft Dynamics GP 2010 with real world examples and guidance from a Microsoft Dynamics GP MVPUnderstand how to install Microsoft Dynamics GP 2010 and related applications, fol....
Release Date 2010/11 -
Creating Online Videos That Engage Viewers
Author Raymond Pirouz , Matthew Thomson , Allison R. Johnson , Dante M. Pirouz
The Holy Grail of modern online marketing is video content that “goes viral,” meaning that it captures an enormous number of views and leads audiences to share, comment or click that they “like” a video. Various experts have ....
Release Date 2015/07 -
Author Susan F. Emerick , Chris Boudreaux
Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing the costs of marketing, selling, and customer service. However, employees must engage in public, real-time conversations....
Release Date 2013/08 -
Advertising A New Approach (RLE Advertising)
Author Walter Taplin
Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure sale....
Release Date 2013/06 -
Understanding the Marketing Exceptionality of Prestige Perfumes
Author Howard Moskowitz , David Moskowitz , Nithda Horoszko
Women have an affinity with the brand of perfume they wear. People often hold strong emotional connections to different scents, such as their mother’s perfume or the body spray they wore as a teen. Despite huge marketing budgets, the launches of established brands ....
Release Date 2018/03 -
Customer Service Training 101, 2nd Edition
Author Renee Evenson
Your service team may represent the first, last, or only interaction point between your customers and your company. Your front-line service professionals make or break countless opportunities, leads, sales, and relationships every day. Completely revised and updated....
Release Date 2010/10 -
Social Media Marketing: An Hour a Day, Second Edition
Author Dave Evans
Updated with 100 pages of new content, this edition is better than everIn the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social medi....
Release Date 2012/03 -
Job Searching with Social Media For Dummies, 2nd Edition
Author Joshua Waldman
Harness social media to land your dream jobFor anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimatel....
Release Date 2013/10 -
Social Media Design For Dummies
Author David LaFontaine , Janine Warner
Learn to design professional and effective social media profiles!Whether you're trying to attract a new employer or get new fans to notice your brand, your social media profiles need to distinguish you from the masses. Packed with the secrets behind the hottest Fac....
Release Date 2014/06 -
Account-Based Marketing For Dummies
Author Sangram Vajre
Grow your account list with an effective account-based marketing strategyBuyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential ....
Release Date 2016/04 -
Borrowed from Your Grandchildren
Author Dennis T. Jaffe
Families share how they have maintained and grown their wealth from generation to generation. While creating wealth is a wonderful achievement, business families are also concerned with how their wealth is used to support their values, the lives of their children and....
Release Date 2020/02 -
Operational Empowerment: Collaborate, Innovate, and Engage to Beat the Competition
Author Shawn Casemore
A game-changing playbook featuring the latest trends in strategy, innovation, employee empowerment and collaborationThis practical guide from an experienced leader in business and operations management will change how you think, how you lead, and how your whole com....
Release Date 2015/10 -
Strategic Marketing for High Technology Products
Author Thomas Fotiadis
In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a....
Release Date 2018/05 -
Author Nicholas Dunbar
A compelling narrative on what went wrong with our financial system—and who’s to blame.From an award-winning journalist who has been covering the industry for more than a decade, The Devil’s Derivatives charts the untold story of modern financial innovation—how inve....
Release Date 2011/07 -
Author Karinch Maryann , McCormick Jim
Ordinary salespeople sell. Extraordinary sales professionals engage. Part of what sets them apart is their ability to understand body language, both their prospect’s and their own, and use it to their advantage. Body Language Sales Secrets directly addresses the n....
Release Date 2017/12 -
Microsoft Dynamics GP 2016 Cookbook
Author Mark Polino , Ian Grieve
Over 100 powerful and effective recipes to help you solve real-world Dynamics GP problemsAbout This BookSwitch to Dynamics GP 2016 to take advantage of improved cloud support, workflow enhancements, and a more intuitive user experienceUnderstand the various tips and....
Release Date 2016/08 -
Accelerating Nonprofit Impact with Salesforce
Author Melissa Hill Dees
Drive digital transformation for nonprofits with well-organized volunteer management, donor engagement, fundraising, and grantmaking using the intelligent and powerful capabilities of Salesforce Nonprofit CloudKey FeaturesImplement NPSP modules to scale varied business operations in nonprofitsAdmini....
Release Date 2022/04