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Book Description

The perfect guide to help visual learners maximize website discoverability

Whether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is increasingly essential to businesses. This full-color, step-by-step guide demonstrates key SEO concepts and practices in an easy-to-follow visual format. Learn how to set up your website and what to implement to help your business or product make a great showing in search results.

  • Helps visual learners understand and practice important SEO concepts

  • Uses full-color, step-by-step tasks to teach the elements of SEO

  • Provides information you can quickly and easily implement to enhance your site's search engine rankings

  • Demonstrates how to make your site attractive to casual web surfers as well as to the algorithms and spiders used by Google and other search engines

Teach Yourself VISUALLY SEO will demystify search engine optimization, helping you boost search engine rankings and improve the visibility of your website.

Note: Per the Penguin Policy 2.0 update, some of the tasks in Chapter 6 may present a risk to Google page rank. Please read the latest policy update from Google to know fully what will work best for increasing and maintaining Google Page Rank

Table of Contents

  1. Cover
  2. Table of Contents
  3. Title Page
  4. Chapter 1: Understanding the SEO Process
  5. Chapter 2: Preparing Your Website for SEO
  6. Chapter 3: Building an SEO Friendly Website
  7. Chapter 4: Mastering Keywords
  8. Chapter 5: Building On-Page SEO
  9. Chapter 6: Building Off-Page SEO
  10. Chapter 7: Working with Content
  11. Chapter 8: Working with Google Analytics
  12. Chapter 9: Using Search Engine Webmaster Tools
  13. Chapter 10: Working with Social Media and SEO
  14. Chapter 11: Working with AdWords
  15. Chapter 12: Applying SEO to WordPress Blogs
  16. Chapter 13: Monetizing Your Website
  17. Chapter 14: Building and Managing an SEO Team
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