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Author Arthur Schultz , Jeffrey L. Cruikshank
We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been ....
Release Date 2010/08 -
Oracle Siebel CRM 8 Installation and Management
Author Alexander Hansal
Install, configure, and manage a robust Customer Relationship Management system using Siebel CRM with this book and eBook Install and configure the Siebel CRM server and client software on Microsoft Windows and LinuxSupport development environments and migrate confi....
Release Date 2010/08 -
Author Dr. Reshma Shah , Jamie Turner
This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world's largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques fo....
Release Date 2010/09 -
Establishing Your Major Social Media Objectives and Key Strategies
Author Dr. Reshma Shah , Jamie Turner
This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.How to set clear objectives for....
Release Date 2010/09 -
How to Integrate Social Media into Your Marketing Plan
Author Dr. Reshma Shah , Jamie Turner
This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.Make sure your social media ini....
Release Date 2010/09 -
Social Media Is More Than Just YouTube, LinkedIn, Facebook, and Twitter
Author Dr. Reshma Shah , Jamie Turner
This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats.Understand the broad range of s....
Release Date 2010/09 -
Ruthless: How Enraged Investors Reclaimed Their Investments and Beat Wall Street
Author Phil Trupp
Ruthless is a candid exploration of the criminal subculture of Wall Street, and one of the first books to speak for the victims of the financial meltdown. On February 14, 2008, author Phil Trupp received a call from one of his brokers telling him a large portion of ....
Release Date 2010/09 -
Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
Author Kevin H. Nalty
Promote your product using the most visceral form of social media-online videoLearn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives y....
Release Date 2010/09 -
And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want
Author Maribeth Kuzmeski
Combine social media with traditional marketing techniques for breakthrough results!While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. ...And the Client....
Release Date 2010/09 -
The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
Author Carlye Adler , Andy Smith , Jennifer Aaker
Proven strategies for harnessing the power of social media to drive social changeMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a differ....
Release Date 2010/09 -
The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Second Edition
Author Lon Safko
The bestselling bible for social media is now completely revised and updated!The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to rea....
Release Date 2010/09 -
Facebook® & Twitter® For Seniors For Dummies®
Author Marsha Collier
A fun and easy social media guide for the over-55 setPeople over 55 were the fastest-growing user group on Facebook in the first half of 2009, and they're flocking to Twitter at a faster rate than their under-20 grandchildren. From basic information about establish....
Release Date 2010/09 -
Author Joe Teixeira
Get the most out of Google's trifecta of tools and optimize your Web presence!Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock t....
Release Date 2010/09 -
Social Media for Trainers: Techniques for Enhancing and Extending Learning
Author Jane Bozarth
A how-to resource for incorporating social media into trainingWhether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth ....
Release Date 2010/09 -
Numerical Algorithms for Personalized Search in Self-organizing Information Networks
Author Sep Kamvar
This book lays out the theoretical groundwork for personalized search and reputation management, both on the Web and in peer-to-peer and social networks. Representing much of the foundational research in this field, the book develops scalable algorithms that exploit....
Release Date 2010/09 -
Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business
Author Ted Schadler , Josh Bernoff
Is Your Company EMPOWERED for Success?You know it's happening within your organization. Your people, armed with cheap, accessible technology, are connecting with customers and building innovative new solutions. But who are these creative problem-solvers? How can yo....
Release Date 2010/09 -
Author Marcia Conner , Tony Bingham
Most business books on social media have focused on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another -....
Release Date 2010/09 -
Author Margaret J. Wheatley
In this inspiring and beautifully illustrated book, bestselling author Margaret Wheatley offers guidance to people everywhere for how to persevere through challenges in their personal lives, with their families, at their workplaces, in their communities, and in....
Release Date 2010/09 -
Alfresco 3 Web Content Management
Author Vinita Choudhary , Pallika Majmudar , Amita Bhandari , Munwar Shariff
Create an infrastructure to manage all your web content, and deploy it to various external production systemsA complete guide to Web Content Creation and DistributionUnderstand the concepts and advantages of Publishing-style Web CMSLeverage a single installation to ....
Release Date 2010/09 -
Author Michael Whitehead , Angel Magaña
A complete guide to implementing SugarCRM including needs assessment, installing and using the software, training users, integrating with existing systems, and moreAnalyze and weigh deployment options based on your needs and resourcesA brief overview of the benefits....
Release Date 2010/09 -
How to Make Money with Mobile Media
Author Jamie Turner
Why mobile media is right for your business--and quick, easy, low-cost ways to get started right now!Mobile media is right for your business if you want to attract new customers...drive existing customers to come back more frequently...distribute coupons inexpensive....
Release Date 2010/10 -
When the Headline Is You: An Insider's Guide to Handling the Media
Author Jeffrey Leeson , Jeff Ansell
Proven strategies for managing all types of media encounters!Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Draw....
Release Date 2010/10 -
Salesforce.com® For Dummies®, 4th Edition
Author Matt Kaufman , Liz Kao , Tom Wong
The ideal introductory reference on salesforce.com—now fully updated throughout!As the global leader in on-demand customer relationship management (CRM), salesforce.com helps companies all over the world manage their sales, marketing, and customer service and suppor....
Release Date 2010/10 -
Customer Service Training 101, 2nd Edition
Author Renee Evenson
Your service team may represent the first, last, or only interaction point between your customers and your company. Your front-line service professionals make or break countless opportunities, leads, sales, and relationships every day. Completely revised and updated....
Release Date 2010/10 -
The Top 10 Things You Must Know About Measuring ROI on Social Media Marketing
Author Dr. Reshma Shah , Jamie Turner
Skills, facts, strategies, techniques…whatever it takes! FT Press’s quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now!Ten powerful techniques and crucial insights for measuring social media ROI--and optimizing ....
Release Date 2010/11 -
Author Sherry Seethaler
This Element is an excerpt from Curious Folks Ask 2: 188 Real Answers on Our Fellow Creatures, Our Planet, and Beyond (9780137057399) by Sherry Seethaler. Available in print and digital formats.Animal mysteries solved: why lizards do pushups, how kangaroos clean the....
Release Date 2010/11 -
Socialnomics: How Social Media Transforms the Way We Live and Do Business, Revised and Updated
Author Erik Qualman
Praise for Socialnomics"It's obvious that Erik Qualman's passion is social media."—Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."—Forbes....
Release Date 2010/11 -
Author Ayat Shukairy , Khalid Saleh
How do you turn website visitors into customers?Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing princip....
Release Date 2010/11 -
Microsoft Dynamics GP 2010 Implementation
Author Victoria Yudin
A step-by-step guide to implementing Microsoft Dynamics GP 2010Master how to implement Microsoft Dynamics GP 2010 with real world examples and guidance from a Microsoft Dynamics GP MVPUnderstand how to install Microsoft Dynamics GP 2010 and related applications, fol....
Release Date 2010/11