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Author Geoffrey Garver , Peter Brown
Our current economic system—which assumes endless growth and limitless potential wealth—flies in the face of the fact that the earth's resources are finite. The result is increasing destruction of the natural world and growing, sometimes lethal, tension betwe....
Release Date 2009/02 -
Author Marcia Conner , Tony Bingham
Most business books on social media have focused on using it as a marketing tool. Many employers see it as simply a workplace distraction. But social media has the potential to revolutionize workplace learning. People have always learned best from one another -....
Release Date 2010/09 -
Author Agata Stachowicz-Stanusch
This topical and much needed book constitutes an important part of the debate on the integrity in an academic context as a sine qua non of responsible management education. Like you, we’ve all been listening to the highly publicized corporate scandals and instances ....
Release Date 2012/12 -
Working the Crowd - Social media marketing for business Second edition
Author Eileen Brown
Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent r....
Release Date 2012/05 -
Service Level Manager - Careers in IT service management
Author John Sansbury
Service level management provides a framework in which IT services are defined, agreed upon and delivered. The role of service level manager is a critical one in that the agreements negotiated with customers should inform most if not all of the activities of the se....
Release Date 2017/07 -
Author Caroline Marti
Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework o....
Release Date 2020/02 -
Microsoft Dynamics AX 2009 Programming: Getting Started
Author Erlend Dalen
Get to grips with Dynamics AX 2009 development quickly to build reliable and robust business applicationsDevelop and maintain high performance applications with Microsoft Dynamics AX 2009Create comprehensive management solutions to meet your customer's needsBest-pr....
Release Date 2009/12 -
Practical IT Service Management: A Concise Guide for Busy Executives
Author Thejendra BS
What do you have to do to make sure that IT headaches will not jeopardise your business?Today, your IT system is no longer an optional extra. Instead, it is integral to how you demonstrate your core competences. A stitch in time saves nine...Getting to grips with IT....
Release Date 2008/03 -
Microsoft Dynamics AX 2012 Services
Author Kenny Saelen , Klaas Deforche
Everything you need to know about implementing services with Microsoft Dynamics AX 2012 is contained in this hands-on guide. Easy to follow and totally practical, it’s a must for both new and experienced AX Dynamics developers.Learn about the Dynamics AX 2012 servic....
Release Date 2012/12 -
Microsoft Dynamics GP 2013 Reporting - Second Edition
Author Christopher J Liley , David Duncan
Microsoft Dynamics GP lets you take control of creating and managing reports, and this guide shows you exactly how. Written by practical experts with business consultancy backgrounds, the book combines clarity with thoroughness.Explore the new reporting features fou....
Release Date 2013/10 -
Author James F. Parker
This Element is an excerpt from Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits (9780132343343) by James F. Parker. Available in print and digital formats.How to get employees to think like owners (stock helps, but it’s just part....
Release Date 2010/06 -
Inside the Mind of the Shopper: The Science of Retailing, Second Edition
Author Herb Sorensen
World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today’s Shoppers Think, Behave, and BuyNew Insights for Creating High-Profit Retail Experiences! In retail, there’s only one number one. It’s not Wal-Mart or Costco, or even Amazon: It’s the shopper. T....
Release Date 2016/08 -
Content Production Technologies
Author Harou Hiki , Fumio Hasegawa
We are currently in a digital content era. With the increase in circulation of multimedia content globally via the internet it has lead to the need for reuse of content stored in archives; the utilisation of newly stored materials; partially finished broadcasting p....
Release Date 2004/08 -
Author Simon A. Lack
Recognize Wall Street tactics for what they are, and make smarter decisions with your moneyWall Street Potholes shares insights into the money management industry, revealing the shady practices that benefit the salesman far more than the client. Bestselling author ....
Release Date 2015/11 -
Author Jon Paz , Liz Kao
Your all-access guide to reaping the benefits of Salesforce.comSalesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Written by Salesforce.com insiders with years of experience in customer relationsh....
Release Date 2016/04 -
Author Larry Weber
Engage on a deeper level by disrupting the typical business development scriptAuthentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process invo....
Release Date 2019/01 -
Author John Lee
Master the online tools available to grow your business and conquer the competitionBusiness Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of....
Release Date 2019/02 -
Security Designs for the Cloud, IoT, and Social Networking
Author Dac-Nhuong Le , Chintan Bhatt , Mani Madhukar
Security concerns around the rapid growth and variety of devices that are controlled and managed over the Internet is an immediate potential threat to all who own or use them. This book examines the issues surrounding these problems, vulnerabilities, what can be done to s....
Release Date 2019/11 -
The Customer Success Professional's Handbook
Author Ashvin Vaidyanathan , Ruben Rabago
The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer SuccessThe Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription mo....
Release Date 2020/01 -
Impossible to Ignore: Creating Memorable Content to Influence Decisions
Author Carmen Simon
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain scienceAudiences forget up to 90 percent of what you communicate. But people make decisions and act based on what t....
Release Date 2016/06 -
Author Jeb Blount
Find the motivation and confidence to stay on top when everything hits the fanIn volatile times, it is hard to sell. It seems like every company is on a spending freeze, cutting back, or pushing off making decisions. Buyers become scarce and the competition for the few that are still buying is fierc....
Release Date 2022/10 -
Author Véronique Duong
Search Engine Optimization (SEO) is arguably the most significant tool that marketeers have to push online content. As the hub of the computational engineering fields, SEO encompasses technical, editorial and link-building strategies, and is an integral part of our ....
Release Date 2020/01 -
Salesforce Lightning Platform Enterprise Architecture - Third Edition
Author Andrew Fawcett
A comprehensive guide filled with best practices and tailor-made examples - a must-read for all Lightning Platform architects!Key FeaturesUse the Lightning Platform to build integrated, scalable, and robust apps focused on enterprise-level customer demands Use the Lightn....
Release Date 2019/11 -
Administrating Microsoft Dynamics 365 Business Central Online
Author Andrey Baludin
A hands-on guide to learning Dynamics 365 Business Central Admin Center to manage SaaS environments and set up cloud migration from an on-premise environmentKey FeaturesManage and create Business Central environments of different types and plan your apps for future releasesSet up the telemetry on a ....
Release Date 2022/07 -
Author Michael Whitehead , Angel Magaña
A complete guide to implementing SugarCRM including needs assessment, installing and using the software, training users, integrating with existing systems, and moreAnalyze and weigh deployment options based on your needs and resourcesA brief overview of the benefits....
Release Date 2010/09 -
Microsoft Dynamics CRM 2011 Applications (MB2-868) Certification Guide
Author Danny Varghese
A practical guide on how to use and manage Microsoft Dynamics CRM 2011 that focuses on helping you to pass the Microsoft certification examComprehensive step-by-step guide to help you prepare for the MB2-868 examLoaded with screenshots and key points to help you pas....
Release Date 2013/04 -
The Top 10 Things You Must Know About Measuring ROI on Social Media Marketing
Author Dr. Reshma Shah , Jamie Turner
Skills, facts, strategies, techniques…whatever it takes! FT Press’s quick new Top 10s bring together the 10 most crucial things you MUST know to get great results, right now!Ten powerful techniques and crucial insights for measuring social media ROI--and optimizing ....
Release Date 2010/11 -
Author Barton Goldenberg
This is the Rough Cut version of the printed book.Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond.Barton Goldenberg,t....
Release Date 2015/03 -
Author Patrick Hogan , Roy Strauss
Is your website project out of control?Every website project needs a manager. Developing Effective Websites describes Internet technologies in plain language and helps you see beyond your expertise to the big picture. It does this by drawing on established sof....
Release Date 2013/08 -
Author Joan Van Tassel
This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying....
Release Date 2012/09