-
User Research with Kids: How to Effectively Conduct Research with Participants Aged 3-16
If you are a designer, producer, marketer, or researcher creating products for children, it is essential that you are aware of the key differences between children and adults when it comes to user journeys. While children might speak the same language as adult users, what they are actually communic.... -
Author Emmanuelle Savarit
Explore how User Research has been influenced over the years by a range of disciplines, such as HCI, usability, anthropology, cognitive psychology, ergonomics etc. This book aims to contribute to the User Research community and covers topics that will help UX professional....
Release Date 2020/07 -
Just Enough Research, 2nd Edition
Author Erika Hall
Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.Erika Hall ....
Release Date 2019/10 -
Author Brian C. O'Connor , Richard L. Anderson , Gary Marchio
For over a century, motion pictures have entertained us, occasionally educated us, and even served a few specialized fields of study.Now, however, with the precipitous drop in prices and increase in image quality, motion pictures are as widespread as paperback books and p....
Release Date 2019/10 -
Qualitative Marketing Research
Author Professor Rajagopal Rajagopal
This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications.Qualitative research manages the fundamental challenge in interpreting the complexities a....
Release Date 2019/01 -
Author Westley Knight
Become more mindful of the user when building digital products, and learn how to integrate a user-centered approach into your thinking as a web or app developer. This book shows you how the user experience is the responsibility of everyone involved in creating the ....
Release Date 2018/12 -
Author Naval Bajpai
"Business Research Methods, 2e, provides students with the knowledge, understanding and necessary skills to conduct business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life ca....
Release Date 2018/11 -
Gender Discrimination Still Exists — Now What?
Author Morela Hernandez
In both practice and research, we are doing a better job at bringing attention to the problem of gender bias. But we haven’t established enough tangible suggestions for how to challenge it. New research has begun to investigate the efficacy of “scripts&....
Release Date 2018/10 -
Relational Research and Organisation Studies
Author Jørgen Gulddahl Rasmussen , Lone Hersted , Mette Vinther Larsen , Charlotte Øland M
This volume lays out a variety of ways of engaging in research projects focused on exploring the everyday relational practices of organizing and leading is presented. The main focus is through elaborate examples from the author’s own research to further the underst....
Release Date 2018/03 -
Research Methods and Applications for Student Affairs
Author Larry D. Roper , Kristen A. Renn , J. Patrick Biddix
A COMPREHENSIVE RESOURCE FOR UNDERSTANDING AND APPLYING RESEARCH METHODSResearch Methods and Applications for Student Affairs offers students and professionals in the field an authoritative and accessible guide to help navigate research in student affairs. This com....
Release Date 2018/02 -
Author David Farkas , Brad Nunnally
Conducting research to clarify design decisions and business needs is a key responsibility of product designers and UX practitioners. Although this process may seem daunting, anyone can be involved in product research. In this lesson, you’ll learn the fundamental s....
Release Date 2018/01 -
Author Apek Mulay
According to the National Bureau of Economic Research (NBER), a deep recession started in the United States in December 2007 and ended in June 2009. However, most people recognize that even though the recession was said to be over, its after-effects lingered well i....
Release Date 2018/01 -
The Field Guide to Understanding 'Human Error', 3rd Edition
Author Sidney Dekker
When faced with a ’human error’ problem, you may be tempted to ask 'Why didn’t these people watch out better?' Or, 'How can I get my people more engaged in safety?' You might think you can solve your safety problems by telling your people to be more careful, by....
Release Date 2017/11 -
High-Impact Interview Questions, 2nd Edition
Author Paul Falcone , Victoria A. Hoevemeyer
Ask the right questions. Hire the best people.Most prospective hires come well prepared. So how do you get past the polished exteriors and rehearsed replies to discover what applicants are actually like?High-Impact Interview Questions shows you how to dig deeper us....
Release Date 2017/10 -
Author Emma Howell , James Lang
How well do you really know your users? With properly conducted user research, you can discover what really makes your audience tick. This practical guide will show you, step-by-step, how to gain proper insight about your users so that you can base design decisions....
Release Date 2017/10 -
Business Research Methods, 2nd Edition
Author Naval Bajpai
Business Research Methods, 2e, provides students with the knowledge, understanding and necessary skills to conduct business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life cas....
Release Date 2017/07 -
Research Methods for Cyber Security
Author David O. Manz , Thomas W. Edgar
Research Methods for Cyber Security teaches scientific methods for generating impactful knowledge, validating theories, and adding critical rigor to the cyber security field. This book shows how to develop a research plan, beginning by starting research with a ques....
Release Date 2017/04 -
Author Doug Crandall , Matt Kincaid
Lead So Your People Speak FreelyCandid communication enhances innovation, ownership, engagement, and performance. The benefits of hearing questions and uncertainties, good and bad ideas, and honest feedback are game-changing. Yet research shows that most of th....
Release Date 2017/03 -
JMP 13 Consumer Research, Second Edition, 2nd Edition
Author SAS Institute
JMP 13 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and sum....
Release Date 2017/02 -
The tools of sharing and how they function as design patterns
Author Christian Crumlish , Erin Malone
Your best evangelists are active, engaged users. When they have a great experience using your product, engaging with other people on your site, giving feedback or contributing to a project, give them ways to share their successes and promote you at the same time. M....
Release Date 2016/12 -
Giving your users a light identity in your experience
Author Christian Crumlish , Erin Malone
A requirement of having people integrated into a social experience is the ability to identify who is there and to have a level of accountability for the contributions they make within the system. Understanding who people are within a system need not be heavy-handed....
Release Date 2016/12 -
Advances in Concentrating Solar Thermal Research and Technology
Author Lourdes Ramirez Santigosa , Manuel Blanco
After decades of research and development, concentrating solar thermal (CST) power plants (also known as concentrating solar power (CSP) and as Solar Thermal Electricity or STE systems) are now starting to be widely commercialized. Indeed, the IEA predicts that by ....
Release Date 2016/11 -
Author David Farkas , Brad Nunnally
One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master....
Release Date 2016/11 -
How to conduct qualitative research for an experience mapping project
Author James Kalbach
What you'll learn—and how you can apply itDiagrams of an experience—customer journey, experience maps, service blueprints, etc.—should be based on real-world research. Don’t just make the map up.The bulk of insights included in your map of an experience will come ....
Release Date 2016/11 -
Author Joel Marsh
Even though we talk to people for our whole lives, studying real people can be intimidating. Especially face-to-face interviews. Don’t worry! These lessons walk you through a bunch of ways to get subjective information from users, both in-person and from a distance....
Release Date 2016/10 -
Author Pete Mastin
Real User Measurements (RUM) is gaining recognition as an effective way to monitor user interaction with your website or application, but there are quite a few misconceptions about what RUM is and how it works. In this O’Reilly report, you’ll dive into the essence ....
Release Date 2016/10 -
Author SAS Institute
JMP 13 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and sum....
Release Date 2016/09 -
Interview Questions in Business Analytics
Author Bhasker Gupta
Discover relevant questions—and detailed answers—to help you prepare for job interviews and break into the field of analytics. This book contains more than 200 questions based on consultations with hiring managers and technical professionals already working in anal....
Release Date 2016/08 -
Finding a Lower-Risk Path to High-Impact Innovations
Author Freddy Solis , Joseph V. Sinfield
When people talk about innovation, they often envision big technical or conceptual advances that have profound and lasting impact. Corning Inc.’s research in low-loss fused silica in the 1970s, which paved the way for breakthroughs in fiber optic communicatio....
Release Date 2016/07