Announcing the Business Expert Press Digital Library

Concise E-books Business Students Need for Classroom and Research

This book can also be purchased in an e-book collection by your library as

• a one-time purchase,

• that is owned forever,

• allows for simultaneous readers,

• has no restrictions on printing, and

• can be downloaded as PDFs from within the library community.

Our digital library collections are a great solution to beat the rising cost of textbooks. e-books can be loaded into their course management systems or onto student’s e-book readers.

The Business Expert Press digital libraries are very affordable, with no obligation to buy in future years. For more information, please visit www.businessexpertpress.com/librarians. To set up a trial in the United States, please contact adam chesler at [email protected] for all other regions, contact Nicole Lee at [email protected].

OTHER TITLES in our Marketing Research COLLECTION

Collection Editor: Naresh Malhotra

• Conducting Market Research for International Business by Tamer Cavusgil, Gary Knight, John Riesenberger, and Attila Yaprak

• Sales and Market Forecasting for Entrepreneurs by Tim Berry

• A Practitioner’s Guide to Public Relations Research, Measurement and Evaluation by Don Stacks and David Michaelson

• Building A Marketing Plan: A Complete Guide by Ho Yin Wong, Kylie Radel, and Rooma Roshnee Ramsaran-Fowdar

• Developing New Products and Services: Learning, Differentiation and Innovation Productivity by G. Lawrence Sanders

• Customer-Oriented Marketing Strategy: Theory and Practice by Tevflik Dalgic and Tulay Yeniceri