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by Taylor Pierce
Appreneur: Secrets to Success in the App Store
Cover
Title
Copyright
Dedication
Contents at a Glance
Contents
About the Author
Introduction
Chapter 1: Staring at the Bottom and Rising to the Top
Chapter 2: Choosing the Right Development Option
Developing Quality Apps
Picking the Right Title
Choosing Quality Keywords
Designing a Quality App Icon
Writing an Engaging App Description
Creating Enticing Screenshots
Chapter 3: Don’t Compete in a Market, Create It
Picking the Right App to Develop
The Power of Niche and Specialty Apps
Chapter 4: Generating Revenue from Various Business Models
Making Money from Free Apps
Choosing the Right Business Model
Chapter 5: Managing Users Today for Success Tomorrow
Capturing the Right Data for the Right Results
Social Network Dos and Don’ts
Chapter 6: What’s Hot and What’s Not
Using the App Store to Make Apps
’Tis the Season to Make Apps
A New Idea for a New Market
Chapter 7: Making the Most of Your Advertising Money
Advertising Methods That Work
The Power of YouTube
App-to-App Advertising
Advertising Your App in Other Apps
Cross Promoting User Bases
Chapter 8: Plan to Scale, or Your App Will Fail
Tracking Trends and Producing Results
Tools for Tracking Downloads
AppViz (www.ideaswarm.com/AppViz2.html)
Distimo (www.distimo.com)
AppSales Mobile (github.com/omz/AppSales-Mobile)
Tools for Tracking App Store Ranking
App Annie (www.appannie.com)
MajicRank (majicjungle.com/majicrank.html)
Tools for Tracking Keyword Rankings
AppCodes (http://www.appcod.es)
Search Man SEO (www.searchman.com)
Parting Thoughts
Chapter 9: The Life Cycles of Apps
Tracking the Right Data
App Launch Life Cycle
Postlaunch Life Cycle
Updating Apps to Keep Users Engaged
Generating New Sales
Chapter 10: Selling the Rights and Cashing Out
Selling the Rights at the Right Time
Buying Preestablished Apps
Selling Apps That Have Never Been Listed in the App Store
Chapter 11: Keeping Piracy to a Minimum
Chapter 12: Evolving with the App Store
Index
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