Contents
Chapter 1: Staring at the Bottom and Rising to the Top
Chapter 2: Choosing the Right Development Option
Writing an Engaging App Description
Chapter 3: Don’t Compete in a Market, Create It
Picking the Right App to Develop
The Power of Niche and Specialty Apps
Chapter 4: Generating Revenue from Various Business Models
Choosing the Right Business Model
Chapter 5: Managing Users Today for Success Tomorrow
Capturing the Right Data for the Right Results
Chapter 6: What’s Hot and What’s Not
Using the App Store to Make Apps
Chapter 7: Making the Most of Your Advertising Money
Advertising Your App in Other Apps
Chapter 8: Plan to Scale, or Your App Will Fail
Tracking Trends and Producing Results
AppViz (www.ideaswarm.com/AppViz2.html)
AppSales Mobile (github.com/omz/AppSales-Mobile)
Tools for Tracking App Store Ranking
MajicRank (majicjungle.com/majicrank.html)
Tools for Tracking Keyword Rankings
AppCodes (http://www.appcod.es)
Search Man SEO (www.searchman.com)
Chapter 9: The Life Cycles of Apps
Updating Apps to Keep Users Engaged
Chapter 10: Selling the Rights and Cashing Out
Selling the Rights at the Right Time
Selling Apps That Have Never Been Listed in the App Store
Chapter 11: Keeping Piracy to a Minimum