Contents at a Glance
Chapter 1: Staring at the Bottom and Rising to the Top
Chapter 2: Choosing the Right Development Option
Chapter 3: Don’t Compete in a Market, Create It
Chapter 4: Generating Revenue from Various Business Models
Chapter 5: Managing Users Today for Success Tomorrow
Chapter 6: What’s Hot and What’s Not
Chapter 7: Making the Most of Your Advertising Money
Chapter 8: Plan to Scale, or Your App Will Fail
Chapter 9: The Life Cycles of Apps
Chapter 10: Selling the Rights and Cashing Out
Chapter 11: Keeping Piracy to a Minimum
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