End users may not always interact directly with social services through the user network. They could also consume a service through other application interfaces. A service consumer describes this as a pattern where an end user consumes and contributes to the social services indirectly through the following patterns:

• Integrated digital experience, which is integrated capabilities that deliver an engaging, personalized, relevant, and meaningful digital presence to the user. Key capabilities may include the following:
  • Content
  • Digital messaging
  • Social engagement
  • Federated search
  • Personalization
  • Analytics
• Peer cloud services used for core business processes or to meet just-in-time requirements may also be required consume content, services, and interfaces from the social services that could include the following:
  • Software-as-a-Service (SaaS)
  • Cloud services (API)
  • Platform-as-a-Service (PaaS)