Contents

Dedications

Contents

Foreword

Preface

Why This Book? Why Now?

Why You Should Read This Book

What Is in This Book

About the Authors

Chapter 1: What Is Augmented Intelligence?

Introduction

Defining Augmented Intelligence

The Goal of Human–Machine Collaboration

How Augmented Intelligence Works in the Real World

Improving Traditional Applications with Machine Intelligence

Historical Perspective

The Three Principles of Augmented Intelligence

Explaining the Principles of Augmented Intelligence

Machine Intelligence Addresses Human Intelligence Limitations

Human Intelligence Should Provide Governance and Controls

Summary: How Augmented Intelligence and Artificial Intelligence Differ

Chapter 2: The Technology Infrastructure to Support Augmented Intelligence

Introduction

Beginning with Data Infrastructure

What a Difference the Cloud Makes

The Cloud Changes Everything

Big Data as Foundation

Understanding the Foundation of Big Data

Structured versus Unstructured Data

Machine Learning Techniques

Dealing with Constraints

Understanding Machine Learning

What Is Machine Learning?

Iterative Learning from Data

The Roles of Statistics and Data Mining in Machine Learning

Putting Machine Learning in Context

Approaches to Machine Learning

Supervised Learning

Unsupervised Learning

Reinforcement Learning

Neural Networks and Deep Learning

Evolving to Deep Learning

Preparing for Augmented Intelligence

Chapter 3: The Cycle of Data

Introduction

Knowledge Transfer

Personalization

Determining the Right Data for Building Models

The Phases of the Data Cycle

Data Acquisition

Identifying Data Already within the Organization

Reasons for Acquiring Additional Data

Data Preparation

Preparing Data for Machine Learning and AI

Data Exploration

Data Cleansing

Feature Engineering

Overfitting versus Underfitting

Overfitting versus Underfitting for a Model Predicting Housing Prices

From Model Development and Deployment Back to Data Acquisition and Preparation

Chapter 4: Building Models to Support Augmented Intelligence

Introduction

Explaining Machine Learning Models

Understanding the Role of ML Algorithms

Inspectable Algorithms

Black Box Algorithms

Supervised Algorithms

Creating a Gold Standard for Supervised Learning

K-Nearest Neighbors

Support Vector Machines

Unsupervised Algorithms

Understanding Reinforcement Learning and Neural Networks

The Value of Machine Learning Models

Summary

Chapter 5: Augmented Intelligence in a Business Process

Introduction

Defining the Business Process in Context with Augmented Intelligence

Weak Augmentation

Strong Augmentation

Strong Augmentation: Business Process Redesign

Augmented Intelligence in a Business Process about People

Strong Augmentation for Predictive Digital Marketing Campaign Management

Redefining Fashion Retailer Business Models with Augmented Intelligence

Business Model Changes at The Gap, Inc., Using Algorithmic Fashion Predictions

Another Fashion Retailing Business Model Using Algorithmic Predictions: Stitch Fix

Hybrid Augmentation

Summary

Chapter 6: Risks in Augmented Intelligence

Introduction

Providing Context and Understanding

The Human Factor

Understanding the Risks of a ML Model

The Importance of Digital Auditing

The Risks in Capturing More Data

Why It Is Hard to Manage Risk

Seven Key Risks

1. The Risk of Overfitting or Underfitting

2. Changing Business Processes Increases Risk

3. The Risk of Bias

4. The Risk of Over Relying on the Algorithm

5. The Risk of Lack of Explainability

6. The Risk of Revealing Confidential Information

7. The Risk of a Poorly Constructed Team

Summary

Chapter 7: The Criticality of Governance and Ethics in Augmented Intelligence

Introduction

Defining a Control Framework

Creating Your Augmented Intelligence Control Framework

Steps in Your AI Control Framework

Conducting a Risk Assessment

Creating Control Activities

Creating a Monitoring System

Data Privacy Controls

On an Organizational Approach to Controls

Summary

Chapter 8: The Business Case for Augmented Intelligence

Introduction

The Business Challenge

Taking Advantage of Disruption

Disrupting Business Models

Advantages of New Disruptive Models

Managing Complex Data

Creating a Hybrid Team

The Four Stages of Data Maturity

Building Business-Specific Solutions

Making Augmented Intelligence a Reality

How Augmented Intelligence Is Changing the Market

Summary

Chapter 9: Getting Started on Your Journey to Augmented Intelligence

Introduction

Defining the Business Problem

Establish a Data Culture

Moving Forward with the Foundation

Taking the First Steps

Selecting a Project that Can Be a Reference for Future Projects

Warning Signals

Summary

Chapter 10: Predicting the Future of Augmented Intelligence

Introduction

The Future of Governance and Compliance

Emergence of Different Jobs

Machines Will Learn to Train Humans

New Techniques for Identifying Bias in Data

Emerging Techniques for Understanding Unlabeled Data

Emerging Techniques for Training Data

Reinforcement Learning Will Gain Huge Momentum

New Algorithms Will Improve Accuracy

Distributed Data Models Will Protect Data

Explainability Will Become a Requirement

Linking Business Process to Machine Learning Models

Summary

References

Index

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