“An incredible richness of insights and inspirational ideas.”

Menno Van Dijk, co-founder and MD of THNK,
School of Creative Leadership

“Neil Pavitt writes the user's guide your brain never came with. Full of fascinating anecdotes and mind boggling research from across the world, he shows how our brains are fallible, gullible, malleable and, ultimately, incredible. We just need to learn how to use them. This book shows you how.”

Ian Gilbert, Founder of Independent Thinking

“Cover-to-cover packed with wisdom, wrapped in fun and entertaining anecdotes. There are over 40 golden nuggets in this book, all easy to mine and own and apply to everyday life. A very rare thing indeed – a useful book for people who want to upgrade their brainpower.”

Marc Lewis, Dean at The School Of Communication Arts

“This book is a must-read for anyone who wants to discover the full extent of their creative potential. It's jam-packed full of simple yet highly effective strategies and techniques that will ‘sculpt' your brain and significantly impact the way you think and how you create – now and forever!”

Gabriella Goddard, Founder and CEO of Brainsparker App

“Neil Pavitt has a rare talent for making what could be difficult subjects accessible and simple to understand. His new book gives you the tools to train your brain and think smarter. Fascinating stuff. I learnt a lot.”

Peter Freedman, Director of Thinking at Think Inc

“Neil Pavitt transforms scientific discoveries about how your brain works into wondrous stories that will fire up your imagination. You will form new neural pathways just by reading this book…and if you try his simple brainhacks you will develop the skills to optimize your brain.”

Linda Naiman, Founder of Creativity At Work

“Full of counterintuitive ways to increase your creative potential.”

Tony Davidson, ECD and Global Partner at Wieden + Kennedy

“A wonderfully inspirational book that can help us all to unleash our ideas on the world. If you want a book to support you through difficult creative/life periods, and to expand your work when all is going well, then I strongly recommend you try this.”

Miles Hanson, Founder and CEO of The Collaboration Company

“Where you are now, and where you would like to be is called your potential. If you learn how to be at your best that gap will disappear. Read Brainhack very carefully. It's like a user manual for you to optimise you.”

David Hieatt, Co-Founder of Hiut Denim Co and The Do Lectures

“Brainhack keeps the reader abreast with all the latest theories in neurology as well as telling some good stories about how the brain behaves. In 45 instructive ‘brainhacks', Pavitt reveals how every one of us can make more of our brains. As a ‘creativity professional' myself, I found tips and hints in this book that were new to me.”

Patrick Collister, Creative Director, The Zoo – Google EMEA