ABOUT THE AUTHOR

Brad VanAuken is the President and founder of BrandForward, Inc., a brand strategy consultancy with clients throughout the world. Previously, he was director of brand management and marketing for Hallmark Cards and vice president of marketing for Element K. An active speaker and writer, Brad has been interviewed regularly in the national media, including Adweek, CNN, Entrepreneur, and Investor’s Business Daily. He lives in Honeoye Falls, New York.