Index
A
ABACUS 2007-AC1, 12
ACA (ACA Management LLC), 12
actions, 79
active listening, 149-151
Adelphia Communications, 6
admitting mistakes/failures, 117-121, 209
adrenal gland, 51
adrenaline, 51
AdvisorNet Financial, 14
AEFA (American Express Financial Advisors). See Ameriprise Financial Services
Alcatel, 6
Alignment Worksheet, 281-283
alignment. See living in alignment
Allianz Life Insurance Company of North America, 27, 216
Amazon.com, 108, 232
American Atheists, Inc., 36
American Express, xxvi-xxvii, 145, 182-185, 197-198, 221, 231, 235
American Express Financial Advisors (AEFA). See Ameriprise Financial Services
American Honda Motor Co., Inc., 18, 108
American Humanist Association, 37
American Partners Bank, 106
American Portfolio, 107
Ameriprise Financial Services, xxv, 25, 124-126, 144, 208
Anderson, Brad, 219
approachability, 154-155
B
bad habits, 258-259
Baker, Douglas, xxviii, 18, 145
balance, 144-146
Bank of America, 11
Bar-On, Reuven, xxxi
basal ganglia, 49
Bastian, Rich, 60
Bear Stearns, 10
behavior, 75
actions, 79
emotions, 77-79
thoughts, 76-77
beliefs
acting consistently with, 98-99
explained, 68
identifying your top ten beliefs, 68-69
sharing, 192-193
Bell, David, 85
Best Buy, 219
Best Corporate Citizen companies, 26
big picture, reflecting on, 172-173
Blackwell, Lawana, 125
Blanchard, Ken, 120
Bower, Marvin, 201
Boyatsis, Richard, xxxi, 23, 218, 251-252, 262
brain, moral anatomy of, 41-46
danger system, 51
emotional center, 49
fMRI (functional magnetic resonance imaging), 45
habit center, 49
lessons from brain-injured individuals, 42-45
neuroscience of moral decision-making, 48-52
plasticity of brain, 52-53
rational center, 49
reward system, 52
simplified model of brain, 48
breaking bad habits, 258-259
Brettler, Dan, xxviii
Brown, Donald E., 36
Brushaber, George, xxx
Burger King North America, 103, 220
business success, impact of moral intelligence on, 25-27
C
Campbell, David, 72
Camus, Albert, 142
Cannon, Kate, xxxi
Caplan, Robert, xxxi
Cardinal Health, 188
Carlson, Cindy, xxx
Carlson Companies, 119
Cayne, James, 10
cerebral cortex, 49
change
recognizing need for, 260-261
rewarding yourself for, 259
Chapman, Peter, 10
Chenault, Kenneth, xxvi-xxviii, 182-183, 221
Cherniss, Cary, xxxii
childhood, moral development in
empathy, 39-40
importance of early childhood experiences, 41
neonate responsive crying, 38
responsibility, 40
choices, taking responsibility for, 115-117
Churchill, Winston, 142
Clayton, Paul, xxviii, 103, 220
Clevette, Rick, 119
Coca-Cola, 189
cognitive behavior, 76-77
cognitive intelligence (IQ), 19
Collins, Jim, 218
collision of values, 195
communities
giving back to, 246-247
responsibility to, 244-245
compassion, 126-128
defined, 22
misplaced compassion, 149-151
in morally intelligent organizations, 213-215
in small organizations, 231-232
competing drives, 47-48
competitiveness, 47
confidences, honoring, 110-111
confirmation bias, 169
conflicts (values), 67-68
Connolly, Michael, xxx
consistency, 98-99
consumers, influence of moral intelligence on, 29-30
core values for small businesses, 239
corporate accounting scandals, 5-7
Corps Business: The 30 Management Principles of the U. S. Marines (Freedman), 215
cortisol, 51
Coughlan, Jay, 16
counseling, 261
Countrywide, 8-10
Cracchiolo, Jim, 209
Cuomo, Andrew, 11
D
Dalai Lama, 125
danger system (brain), 51
Dardis, Stan, xxviii
Darwin, Charles, 46
Dautheribes, Therese M., 36
DDB Worldwide, 136
decision-making
4 Rs
explained, 159-162
practicing, 162-163
recognition, 163-170
reflection, 170-173
reframing, 174-175
responding, 175-178
neuroscience of, 48-52
and values, 65-66
destructive emotions, 89-91
diagnosing moral viruses, 86, 88
The Diary of Anne Frank, 104
differences, appreciating, 152-156
differentiating competencies, 19
disconnectors, 258
Distribution for Wealth Enhancement Group, 157
documenting goals, 257
Dodd, Christopher, 10
Donaldson, Thomas, 211
Druskat, Vanessa, xxxii
Ducks Unlimited, 126
Dylan, Bob, 113
E
Edison, Thomas, 216
80/20 rule, 255-256
Eisenberg, Daniel, 211
Emmerling, Robert, xxxii
emotional center of brain, 49
emotional competencies, 77-79
compared to moral intelligence, 23-24
destructive emotions, 89-91
empathy, 148-149
emotional health, nurturing, 143-147
explained, 19-21, 83-85, 135-137
getting along with others, 154-156
influence on life success, 22
interpersonal effectiveness, 147
misplaced compassion, 149-151
nurturing emotional health, 143-147
personal effectiveness, 141
positive self-talk, 141-142
recognizing emotions, 139, 169-170
respecting others, 151-153
self-awareness, 137-139
self-control, 142-143
understanding your thoughts, 140
Emotional Intelligence: Why It Can Matter More Than IQ (Goleman), 20
employees
coaching, 190
communicating belief in employees, 191-194
development, 189-191
mutual accountability, 194-195
providing feedback to, 193-194
retention, 27-29
reward systems, 219-221
value differences with, 195-196
entrepreneurs, 223
compassion, 231-232
five maxims of moral entrepreneurship, 235-241
forgiveness, 232-233
integrity, 229-230
KRW International, 225-228
moral impact of, 233-235
moral leadership, 242
responsibility, 230-231
Twin Cities Telemarketing, 224-225
values, 228
environmental protection, 245-246
epinephrine, 51
executive coaching, 262
exercise, 146
experiential triangle, 91-93, 137-139, 163-167
F
failures, admitting, 117-121, 209
familiarity bias, 169
Fantom, Lynn, xxviii, 17, 85, 128, 132
Farrar, Jay, 245
feedback, 193-194
feelings. See emotions
Feurstein, Aaron, 213
financial costs of ignoring moral principles, xxiii-xxv
financial services industry. See also specific companies
absence of moral competence in, 7-15
lack of publish trust in, 29
Firestone Tire, 211
flexibility, 155
fMRI (functional magnetic resonance imaging), 45
followers, inspiring, 187-188
Ford, Henry, 249
forgiveness, 128-129
defined, 22
forgiving others’ mistakes, 131-134
forgiving your own mistakes, 129-131
in morally intelligent organizations, 215-217
in small organizations, 232-233
4 Rs
explained, 159-162
practicing, 162-163
recognition
of emotional patterns, 169-170
experiential triangle, 163-167
Freeze Game, 166-167
practicing, 163
of thinking patterns, 168-169
reflection
on big picture, 172-173
making reflection a habit, 171
practicing, 170
preparing for, 171
on values, 171-172
reframing, 174-175
responding, 175-178
Frank, Anne, 104
Fredrickson, Barbara, 20
Freedman, David, 215
Freeze Game, 166-167
Fribourg, Paul, xxviii
Froude, Don, 62
Fuld, Dick, 11
functional magnetic resonance imaging (fMRI), 45
fundamental beliefs, 36-37
future-based goals, 74
future value, creating, 247
G
Gage, Phineas, 42
Garramone, Kelly, 226-227
Gilda’s Club, 214
global business opportunities, 222, 248-250
global moral leadership, 243-244
adding future value, 247
giving back to community, 246-247
global business opportunities, 248-250
responsibility for potential negative consequences, 245-246
responsibility to communities, 244-245
GMAC, 106
Gnazzo, Patrick, 28
goals
documenting, 257
explained, 70
goal alignment test, 75
identifying life’s purpose, 70-71
identifying most important life goals, 74
importance of, 73
purpose-driven goals, 71-73
sharing, 192-193
Goldman Sachs, 11-14
Goleman, Daniel, xxxii, 19-20, 22-23, 161, 218
Golub, Harvey, xxviii, 185, 206-208
Good to Great (Collins), 218
goodness of people, belief in, 188-189
Gorbachev, Mikhail, 247
Gowing, Marilyn, xxxii
Grace, Patrick, xxx
Grigg, Darryl, xxxii
H
habit center (brain), 49
Hall, Brian, xxviii
Hallmark Cards, 109
Harrington, Dick, xxix, 181-184
HealthSouth, 6
highest competency scores (MCI), 279
hippocampus, 51
Hoefer, M’Lynn, xxx
honesty
exceptions to rule of honesty, 104-105
good intentions, 105
influence on performance, 106
leading with honesty, 100-103
in performance reviews, 103
tact, 105
honoring confidences, 110-111
Hormel Foods, 204-205
How to Get What You Want and Remain True to Yourself (Geer and Lennick), 72
Hubers, David, xxix
Hughes, Mike, xxix-xxx
Hugstad-Vaa, Jennifer, xxxii
Hunt, Harriot K., 97
Hutcheson, Dorothy, xxxii
hypothalamus, 51
I
IBM, 131
ID Media, 17, 85, 128, 132, 214
IDS, 206-208
If You Don’t Know Where You’re Going, You’ll Probably End Up Somewhere Else (Campbell), 72
ImClone, 120
IMG, 127
inconsistency, 98
individual item scores (MCI), 279-280
inspiring followers, 187-188
Institutional Risk Analytics, 14
insula, 51
integrity
consistency, 98-99
defined, 21
honesty, 100-105
honoring confidences, 110-111
in small organizations, 229-230
keeping promises, 109-111
organizational integrity, 203-204
standing up for what is right, 106-109
International Management Group, 16
interpersonal effectiveness, 147
interpersonal relationships, 154-156
interpreting MCI scores. See MCI (Moral Competency Inventory)
IQ (cognitive intelligence), 19
irresponsibility, 114-115
J
Jacobs, Ruth, xxxii
Jamba Juice, 103
Jewell, Sally, 101-102
Johnson & Johnson, 210
Jordan, Kathy, 176
JPMorganChase, 10
K
Kaess, Ken, xxix
Kant, Immanuel, 104
Kantor, Stuart, xxxiii
Keers, Carol, xxxiii
Kelner, Stephen Jr., xxxiii
Kennedy, Robert F., 68
Kenny, David, xxix
Kernes, Jerry L., 36
Khuzami, Robert, 12
Kidd, David, xxxiii
Kinnier, Richard T., 36
Kleiner, Art, xxxiii
Kopper, Michael, 6
Kozlak, Diane, xxx
Kraft Foods, 206
Kram, Kathy, xxxiii
KRW International, 225-228, 234, 240
L
Lane, Karen, xxx
Langer, Ray, 215
LaRocco, Mike, xxix
Larson Family Foundation, 214
Larson Manufacturing Company, 8, 102, 214
Lawrence, Paul, 47
Lawson Software, 16
leadership. See moral leadership
Lehman Brothers, 10
Lench, Kenneth, 12
Lennick Aberman Group, 64, 175
Leohr, Jim, xxxiii
Leuning, Harvey, xxx
Levinson, Ann, xxx
Lewis, Ken, 11
life’s purpose
identifying, 70-71
setting purpose-driven goals, 71-73
behavior, 75
actions, 79
emotions, 77-79
thoughts, 76-77
beliefs
acting consistently with, 98-99
explained, 68
identifying your top ten beliefs, 68-69
sharing, 192-193
destructive emotions, managing, 89-91
emotional competence, 83-85
experiential triangle, 91-93
goals
explained, 70
goal alignment test, 75
identifying your life’s purpose, 70-71
identifying your most important life goals, 74
importance of, 73
setting purpose-driven goals, 71-73
moral compass, 61-62
moral competence, 82-83
moral misalignment, 85
moral viruses
common moral viruses, 88
dealing with, 88
diagnosing, 86-88
disabling, 88-89
preventative maintenance, 93
staying aligned, 85
values
compared to principles, 63
and decision-making, 65-66
explained, 63
identifying top five values, 64
morality of values, 65
uncovering values conflicts, 67-68
loss avoidance system (brain), 51
lowest competency scores (MCI), 279
Lucent Technologies, 6
Luskin, Fred, xxxiii
M
MacPherson, Don, xxix, 28, 119, 129, 138, 236
Madoff, Bernie, xxv
Malden Mills, 213
management techniques, 196
Manchester Companies, xxiv, 209
Mangino, Matthew, xxxiii
Mayer, John, 19
McAfee, 7
MCI (Moral Competency Inventory), 263-270
interpreting scores, 277
Alignment Worksheet, 281-283
highest and lowest competency scores, 279
individual item scores, 279-280
reality testing, 280-281
total MCI score (alignment score), 278
moral strengths and weaknesses, 252
Moral Competencies 274
scoring sheet, 271-272
total MCI score (alignment score), 274
as self-development tool, 252-253
self-rating errors, 253
McMahon, Ed, 10
Merck & Company, 210
Merrill Lynch, 11
Microsoft, 108
The Mind and the Brain: Neuroplasticity and the Power of Mental Force (Schwartz), 53
Minneapolis Circulation, 224
Minneapolis magazine, 224
Minneapolis St. Paul Magazine, 224
Minow, Newton, 113
misalignment, 85
misplaced compassion, 149-151
mistakes
forgiving
others’ mistakes, 131-134
your own mistakes, 129-131
Mitchell, Jim, xxxiii
Modern Survey, 28, 119, 129, 138, 236
moral anatomy, 41-46
danger system, 51
emotional center, 49
fMRI (functional magnetic resonance imaging), 45
habit center, 49
lessons from brain-injured individuals, 42-45
neuroscience of moral decision-making, 48-52
plasticity of brain, 52-53
rational center, 49
reward system, 52
simplified model of brain, 48
moral compass, 61-62
disclosing to employees, 192-193
staying true to. See living in alignment
Moral Competencies Worksheet, 274
moral competency. See also emotional competencies
compared to moral intelligence, 43
compassion, 126-128
explained, 83
4 Rs
explained, 159-162
practicing, 162-163
recognition, 163-170
reflection, 170-173
reframing, 174-175
responding, 175-178
forgiveness, 128-129
forgiving others’ mistakes, 131-134
forgiving your own mistakes, 129-131
identifying competencies you need most, 257
consistency, 98-99
honesty, 100-106
honoring confidences, 110-111
keeping promises, 109-111
in performance reviews, 103
standing up for what is right, 106-109
moral development. See moral development
responsibility
admitting mistakes and failures, 117-121
explained, 114-115
serving others, 121-124
taking responsibility for personal choices, 115-117
Moral Competency Inventory. See MCI
in childhood, 39-41
choosing between competing drives, 47-48
moral anatomy, 41-46
danger system, 51
emotional center, 49
fMRI (functional magnetic resonance imaging), 45
habit center, 49
lessons from brain-injured individuals, 42-45
neuroscience of moral decision-making, 48-52
plasticity of brain, 52-53
rational center, 49
reward system, 52
simplified model of brain, 48
moral gaps, reducing, 257
natural selection, 46-47
nature versus nurture, 38-39
neonatal empathy, 38
plan, 256-258
prioritizing efforts, 254-255
requirements for, 53-54
resources
books and media, 261
counseling, 261
executive coaching, 262
workshops, 261
responsibility, learning, 40
strengthening moral skills, 251-252
book and media resources, 261
breaking bad habits, 258-259
counseling, 261
80/20 rule, 255-256
executive coaching, 262
MCI. See MCI (Moral Competency Inventory)
moral development plan, 256-258
positive feedback, 255
prioritizing development efforts, 254-255
recognizing need for change, 260-261
rewards for positive change, 259
surrounding yourself with positive people, 259-260
workshops, 261
universal principles, 36-37
moral impact of small organizations, 233-235
moral leadership, 181-184
belief in the goodness of people, 188-189
communicating belief in employees, 191-194
disclosure of moral compass, 192-193
employee development, 189-191
examples of moral leadership, 15-18, 257
inspiring followers, 187-188
leading with honesty, 100-103
management techniques, 196
mutual accountability, 194-195
power, 185-187
providing feedback, 193-194
for small businesses, 242
value differences with employees, 195-196
visibility, 184-185
moral misalignment, 85
“moral positioning system,” 25
common moral viruses, 88
dealing with, 88
diagnosing, 86-88
disabling, 88-89
morally intelligent organizations
compassion, 213-215
defined, 199
employee recruitment, 217-219
explained, 199-201
forgiveness, 215-217
global organizations, 222
integrity, 203-204
policies, 201-202
principles, 202
responsibility, 204-212
reward systems, 219-221
small organizations
compassion, 231-232
five maxims of moral entrepreneurship, 235-241
forgiveness, 232-233
integrity, 229-230
moral impact of, 233-235
responsibility, 230-231
values, 228
values, 197-199
Mozilo, Angelo, 8-10
Mungavan, Tom, xxxiii
mutual accountability, 194-195
mutual feedback, 193-194
N
NASA, 109
natural selection and moral development, 46-47
nature versus nurture, 38-39
need for change, recognizing, 260-261
negative consequences, responsibility for, 245-246
neonatal empathy, 38
neonate responsive crying, 38
brain, moral anatomy of, 41-46
danger system, 51
emotional center, 49
fMRI (functional magnetic resonance imaging), 45
habit center, 49
lessons from brain-injured individuals, 42-45
neuroscience of moral decision-making, 48-52
plasticity of brain, 52-53
rational center, 49
reward system, 52
simplified model of brain, 48
Nicholson, Nigel, 191
Nicolay, John, xxxiii
Nohria, Nitin, 47
Northwestern Mutual, 18, 140, 147
nurturing emotional health, 143-147
O
O’Hagan, Gary, xxx, 16, 122, 127, 130
organizational integrity, 203-204
organizations. See morally intelligent organizations
Ovations, 59
overconfidence, 169
P
Parker, James, 222
partners, choosing, 236-239
Paulson, Carla, xxx
Paulson & Co., 12
Pavilla, Steve, 64
performance, influence of honesty on, 106
performance reviews, 103
The Personal Advisor Group (TPAG), 62
personal choices, taking responsibility for, 115-117
personal counseling, 261
personal effectiveness, 141
Peterson, Erik, 245
Peterson, Richard, 52
Phillip Morris, 205
Phillips, Michael, xxix
physical fitness, 146
Pinnt, Larry, xxix
plasticity of brain, 52-53
policies, 201-202
Pomerance, Hy, xxxiii
positive change, rewarding yourself for, 259
positive feedback, 255
positive people, surrounding yourself with, 259-260
positive self-talk, 141-142
Positivity (Fredrickson), 21
postponing responses, 177-178
power, leveraging, 185-187
Prahalad, C. K., 249
prefrontal cortex, 52
preventative maintenance, 93
Price, Richard, xxxiii
Primal Leadership: Realizing the Power of Emotional Intelligence (Goleman, Boyatzis, and McKee), 23, 218, 262
primary beliefs, 36-37
principles
acting consistently with, 98-99
compared to values, 63
for morally intelligent organizations, 202
principled stands, 106-109
universal principles, 36-37
prioritizing moral development efforts, 254-255
professional rewards resulting from moral intelligence, 24
promises, keeping, 109-111
purpose-driven goals, 71-73
Q-R
rational center of brain, 49
real self, 188
reality testing (MCI), 280-281
recharging emotional batteries, 146
recognition
of emotional patterns, 139, 169-170
experiential triangle, 163-167
of need for change, 260-261
of thinking patterns, 168-169
practicing, 163
recruiting employees, 217-219
reducing moral gaps, 257
reflection
on big picture, 172-173
making reflection a habit, 171
practicing, 170
preparing for, 171
on values, 171-172
reframing, 174-175
REI, 101-102
Reiess, Helen, xxxiii
relaxation activities, 146
The Relaxation Response (Benson), 146
Repacking Your Bags: Lighten Your Load for the Rest of Your Life (Leider), 70
reprogramming, 258
resources for moral development
books and media, 261
counseling, 261
executive coaching, 262
workshops, 261
respecting others, 151-153
responding, 175-178
responsibility
admitting mistakes and failures, 117-121
to communities, 244-245
for future, 247
learning in childhood, 40
in morally intelligent organizations, 204-212
for potential negative consequences, 245-246
serving others, 121-124
in small organizations, 230-231
taking responsibility for personal choices, 115-117
Responsibility Checklist, 212
retaining employees, 27-29
Rigas, John, 6
Rigas, Timothy, 6
Roraback, Pat, xxx
Ruddy, Jim, xxx
S
Sala, Fabio, xxxiii
Salovey, Peter, 19
Samenuk, George, 7
Schinke, Tom, xxx
Schlidt, Joe, xxx
Schlifske, John, xxix
Schwab Bank, 59
Schwartz, Jeffrey, xxxiv, 39, 53, 161
Schwartz, Tony, xxxiv
scoring MCI (Moral Competency Inventory), 253-254, 274-275
Alignment Worksheet, 281-283
highest and lowest competency scores, 279
individual item scores, 279-280
Moral Competencies Worksheet, 274
reality testing, 280-281
scoring sheet, 295-296
total MCI score (alignment score), 274-278
Scrushy, Richard, 6
Seagram Company, 184
SEC Structured and New Products Unit, 12
Segal, Spenser, xxix, 59, 73, 229-232, 238
self-awareness, 137-139
self-control, 142-143
self-forgiveness, 129-131
self-talk, 140-142
selfishness, 47
Seligman, Martin, 37
serving others, 121-124
The Seven Habits of Highly Effective People (Covey), 37
sharing beliefs and goals, 192-193
Shattuck, Mayo, xxix
Sheffert, Mark, xxiv, xxix, 209
Shefrin, Hersh, xxxiv
Skilling, Jeffrey, 6
Sleiter, Jay, xxix
small organizations
compassion, 231-232
five maxims of moral entrepreneurship, 235-241
forgiveness, 232-233
integrity, 229-230
moral leadership, 242
responsibility, 230-231
values, 228
Smith, Janet, 238
Solomon Brothers, 130
Southwest Airlines, 222
SPAMMY, 205
Spencer, Lyle, xxxiv
Sperling, Dale, xxix
spotlight, leveraging, 184-185
standing up for what is right, 106-109
startup businesses, 223
compassion, 231-232
five maxims of moral entrepreneurship, 235-241
forgiveness, 232-233
integrity, 229-230
KRW International, 225-228
moral impact of, 233-235
moral leadership, 242
responsibility, 230-231
Twin Cities Telemarketing, 224-225
values, 228
state of being goals, 74
staying aligned, 85
Steifler, Jeff, xxxiv
Stewart, Martha, 120
Stewart, Therèse Jacobs, xxxiv
Stockdale, Caroline, xxxi, 118, 131, 248
strengths
80/20 rule, 255-256
leveraging, 257
Structured and New Products Unit (SEC), 12
success
impact of emotional intelligence on, 22
impact of moral intelligence on, 22-27
surrounding yourself with positive people, 259-260
survival of the fittest, 46
T
tact, 105
technical intelligence, 19
thinking patterns, 168-169
Thomsen, Jim, xxxi, 3-5, 15, 117, 195
Thomson Corporation, 181-184
Thomson Reuters, 183
3M, 215
threshold competencies, 19
Thrivent Financial for Lutherans, 3-5, 117, 149, 195
total MCI score (alignment score), 274-278
Tourre, Fabrice, 13
TPAG (The Personal Advisor Group), 62
Truman, Harry, 114
Twain, Mark, 250
Twin Cities magazine, 224
Twin Cities Telemarketing, 224-225
Twin Cities Woman, 224
Tylenol recall of 1982, 210
U
United Nations Declaration of Rights, 37
United States Army, 240
United States Marine Corps, 215
United Technologies Corp., 29
universal principles, 36-37
V
values
acting consistently with, 98-99
compared to principles, 63
core values for small businesses, 239
decision-making and, 65-66
explained, 63
in global organizations, 222
identifying top five values, 64
morality of values, 65
for morally intelligent organizations, 197-199
recruiting employees for, 217-219, 239
reflecting on, 171-172
uncovering values conflicts, 67-68
value differences with employees, 195-196
Vappie, Kim, xxix
Vioxx recall, 210
viruses. See moral viruses
visibility of leaders, 184-185
W
Waletzko, Don, 234
Watson, Thomas, 131
WDYWFY process, 72
weaknesses, 80/20 rule, 255-256
Weiss, Kevin, 7
Wells Fargo, 106
Westar Energy, Inc., 7
Whalen, Christopher, 14
Williams, Redford, xxxiv
Wilson, Larry, xxxiv
Wilson, Michael, xxxi
Winfrey, Oprah, 70
Wittig, David C., 7
Woolford, Lauris, xxxiv
workaholism, 186
Working with Emotional Intelligence (Goleman), 22
workshops, 261
X-Y-Z
XATA, 16
Young & Rubicam, 217