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II. VALUE
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II. VALUE
by Jeffrey Blander, Bryan Bergeron
Business Expectations: Are You Using Technology to its Fullest?
Copyright
Preface
Acknowledgments
I. PROPOSITION
1. Alchemy—Technology Continuum
1.1. MAGIC VERSUS TECHNOLOGY
1.1.1. Products
1.1.2. Processes
1.1.3. Applying Magic Ingredients
1.2. THE CONTINUUM
1.2.1. A Software Startup Company
1.2.2. Moving along the Continuum
1.2.3. Points and Periods
1.3. RELEVANCE
1.4. SUMMARY
2. Product Lifecycle
2.1. CAVEAT EMPTOR (LET THE BUYER BEWARE!)
2.2. A MATTER OF LIFE AND DEATH
2.2.1. Chia Pets and Hula Hoops
2.2.2. Risky Business
2.3. LIFE AND DEATH IN THE CONTINUUM
2.3.1. Inception
2.3.2. Development
2.3.3. Introduction
2.3.4. Growth
2.3.5. Maturity
2.3.6. Decline
2.4. RELEVANCE
2.4.1. Risk Management
2.4.2. Winning the Game
2.5. SUMMARY
3. Customer Behavior
3.1.
3.1.1. Time for Change
3.1.2. Today's Market
3.1.3. Lessons Learned
3.2. THE NEXT NEW THING
3.3. INDIVIDUAL BEHAVIOR
3.3.1. Stages of Change
3.3.2. Case Study: PDAs
3.4. POPULATION BEHAVIOR
3.4.1. The Stethoscope
3.4.2. The PDA
3.4.3. Other Technologies
3.5. MONEY MATTERS
3.5.1. Hedonic Pricing
3.5.2. Value and the Continuum
3.6. RULES OF THE GAME
3.7. WATCHED OR SEEN
3.8. SUMMARY
II. VALUE
4. Alchemy of Entrepreneurship
4.1. BASIC PRINCIPLES
4.1.1. Customers Expect More
4.1.2. Form Follows Function
4.1.3. Inventors Are Not Necessarily Entrepreneurs
4.1.4. Entrepreneurship Is about Increasing the Odds of Success
4.2. WINNERS
4.2.1. The Spreadsheet
4.2.2. Desktop Publishing
4.2.3. Traditional Industry
4.2.4. Digital Image Editing
4.3. LOSERS
4.3.1. Genetically Modified Edibles
4.3.2. Wireless Wonders
4.3.3. Boutique Computer Hardware Manufacturers
4.3.4. DotCom Grocery Stores
4.4. UNDECIDED
4.4.1. Programmable Cars
4.4.2. Self-Scan Shopping
4.4.3. eBooks
4.5. TWO CENTS WORTH
4.6. SUMMARY
5. Getting Unstuck
5.1. A STICKY SITUATION
5.1.1. Change Agent
5.1.2. Solutions
5.1.3. Analysis
5.2. STICKING AND THE CONTINUUM
5.2.1. Inception
5.2.2. Concept Development
5.2.3. Technical Gateway
5.2.4. Prototype Development
5.2.5. Product Point
5.2.6. Clarification
5.2.7. Market Gateway
5.2.8. Stabilization
5.2.9. Completion
5.3. GETTING CREATIVE
5.4. SUMMARY
6. Research and Development
6.1. OPTICAL COMMUNICATIONS
6.1.1. A Case Study: Fiber Optics
6.1.2. Some Science
6.1.3. R&D History
6.2. ANALYSIS
6.2.1. General Principles
6.2.2. Implications
6.3. SUMMARY
7. Marketing
7.1. WIRELESS WORLD
7.1.1. Historical Perspective
7.1.2. Expectation Management
7.2. ANALYSIS
7.2.1. General Principles
7.2.2. Implications
7.3. SUMMARY
8. The Corporation
8.1. COMPETITIVE LANDSCAPE
8.1.1. David and Goliath
8.1.2. Old versus New
8.1.3. Sudden Death Syndrome
8.2. IN THE TRENCHES
8.3. ANALYSIS
8.3.1. General Principles and Implications
8.4. SUMMARY
III. VISION MAINTENANCE
9. Making Better Business Decisions
9.1. ROLE OF LEADERSHIP
9.2. MISCONCEPTIONS OF THE NEW ECONOMY
9.2.1. Early Mover Wins
9.2.2. In the Web Space, Reach is Revenue
9.2.3. A Global Touch Point Makes a Company Global
9.2.4. Technology is Strategy
9.2.5. Growth is Sufficient
9.3. COMPANY-DRIVER SCENARIOS
9.3.1. Technology-Driven Startup
9.3.2. Technology-Driven Established Company
9.3.3. Market-Driven Established Company
9.3.4. Market-Driven Startup
9.3.5. The Continuum
9.4. FUTURE SHOCK
9.5. SUMMARY
9.5.1. Crossing the Finish Line: Again, Again, and Again
Bibliography
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3. Customer Behavior
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4. Alchemy of Entrepreneurship
Part II. VALUE
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