Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation
by Johnathan Cagan, Ravi Sawhney, Craig M. Vogel, Luke M. Williams, Robert Brunner,
Business Innovation Insights (Collection), 2/e
- Title Page
- Copyright Page
- Contents
- Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business
- Copyright Page
- Dedication Page
- Praise for Predictable Magic
- Acknowledgments
- About the Authors
- Preface
- Introduction
- Part I Creation of a Design Strategy
- Part II Implementation and Consumer Experience
- Afterword
- Endnotes
- Bibliography
- Index
- Do You Matter?: How Great Design Will Make People Love Your Company
- Copyright Page
- Dedication
- Praise for Do you matter?
- About the Authors
- Acknowledgments
- 1. Design Matters
- 2. Do You Matter?
- 3. How To Matter
- 4. Being Design Driven
- 5. Your Brand Is Not Your Logo
- 6. Products As Portals
- 7. Your Products and Services Are Talking to People
- 8. Building a Design-Driven Culture
- 9. Go Forth and Matter
- Endnotes
- Index
- Disrupt: Think the Unthinkable to Spark Transformation in Your Business
- Copyright Page
- Praise for Disrupt
- Acknowledgments
- INTRODUCTION: Disruptive Thinking: The Revolution Is in Full Swing
- Chapter 1: Crafting a Disruptive Hypothesis: Be Wrong at the Start to Be right at the end
- Chapter 2: Discovering a Disruptive Opportunity: Explore the Least Obvious
- Chapter 3: Generating a Disruptive Idea: Unexpected Ideas have Fewer Competitors
- Chapter 4: Shaping a Disruptive Solution: Novelty for Novelty’s Sake Is a Resource Killer
- Chapter 5: Making a Disruptive Pitch: Under prepare the Obvious, Over prepare the Unusual
- EPILOGUE: An Instinct for Change: look Where No one Else is looking
- Quick Reference Guide: Process Summary
- Endnotes
- About the Author
- Index
- Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation
- Copyright Page
- Dedication Page
- Praise for Creating Breakthrough Products, Second Edition
- Foreword
- Acknowledgments
- About the Authors
- Preface
- Glossary of Acronyms and Terms
- Part One: The Argument
- Chapter One. What Drives New Product Development
- Chapter Two. Moving to the Upper Right
- Integrating Style and Technology
- Style Versus Technology: A Brief History of the Evolution of Style and Technology in the Nineteenth and Twentieth Centuries
- Positioning Map: Style Versus Technology
- Knockoffs and Rip-offs
- The Upper Right and Intellectual Property
- Revolutionary Versus Evolutionary Product Development
- Summary Points
- References
- Chapter Three. The Upper Right: The Value Quadrant
- The Sheer Cliff of Value: The Third Dimension
- Value Opportunities
- Value Opportunity Charts and Analysis
- The Time and Place for Value Opportunities
- VOs and Product Goals
- The Upper Right for Industrial Products
- The Upper Right of Commodity Products: Trading off Value among the Aluminum Can, the Plastic Bottle, and the Glass Bottle
- Summary Points
- References
- Chapter Four. The Core of a Successful Brand Strategy: Breakthrough Products and Services
- Part Two: The Process
- Chapter Five. A Comprehensive Approach to User-Centered, Integrated New Product Development
- Chapter Six. Integrating Disciplines and Managing Diverse Teams
- Chapter Seven. Understanding the User’s Needs, Wants, and Desires
- Overview: Usability and Desirability
- An Integrated Approach to a User-Driven Process
- Scenario Development (Part I)
- New Product Ethnography
- Lifestyle Reference and Trend Analysis
- Ergonomics: Interaction, Task Analysis, and Anthropometrics
- Scenarios and Stories
- Broadening the Focus
- Product Definition
- Summary Points
- References
- Research Acknowledgments
- Part Three: Further Evidence
- Chapter Eight. Service Innovation: Breakthrough Innovation on the Product–Service Ecosystem Continuum
- Chapter Nine. Case Studies: The Power of the Upper Right
- Reinventing the Classroom with Upper Right Seating Systems: The IDEO and Steelcase Node
- Ball Parks Play in the Upper Right: The Dallas Stadium and PNC Park
- Innovation in Machining: Kennametal Beyond Blast Titanium Manufacturing
- Electric Vehicle Innovation: Bringing Upper Right Transportation to the Twenty-First Century
- Upper Right Open Innovation Partnerships between Companies and Universities
- Summary Points
- Endnotes
- Chapter Ten. Case Studies: The Global Power of the Upper Right
- Chapter Eleven. Where Are They Now?
- Epilogue
- Index
- FT Press
Creating Breakthrough Products
Revealing the Secrets that Drive Global Innovation
(Second Edition)
Jonathan Cagan and Craig M. Vogel
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